The Future of SEO and 2014 Job Outlook: NYU Guest Lecture

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Presented to NYU Graduate Integrated Marketing class.

Presented to NYU Graduate Integrated Marketing class.

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Transcript

  • 1. The Future of SEO November 25, 2013
  • 2. @Rhea CEO Outspoken Media, Inc. Troy, NY
  • 3. How did I get here?
  • 4. 4
  • 5. How do most of us get here?
  • 6. Most of us didn’t get a DIGITAL MARKETING degree at…
  • 7. We didn’t have a badass mentor.
  • 8. We didn’t inherit the family business.
  • 9. Educational Backgrounds of SEOs & Digital Marketers Survey conducted on 9/24/2013 285 responses as of the following screenshots
  • 10. No minimum educational requirements for industry employment
  • 11. 91% Did not take any online marketing, search marketing, digital marketing, or related courses in school.
  • 12. YOU are the exception.
  • 13. Why are there so few programs dedicated to digital marketing?
  • 14. Until recent years there was no degree in digital marketing
  • 15. Unfortunately, more is being offered.
  • 16. Internet Marketing MS e-Business MS New Media Institute Certification eCommerce MS
  • 17. Traditional academia cannot develop curriculum fast enough to include the rapidly changing environment of digital technology
  • 18. First use of “SEO” circa 1997 Google founded Sept 4, 1998
  • 19. The Internet literally moves at the speed of light
  • 20. Less diversity, but greater complexity in search
  • 21. http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
  • 22. Even then, Google itself is outdated and missing indepth articles
  • 23. Search is more complex than the…
  • 24. 34
  • 25. Spend is increasing. Search still dominates. 35
  • 26. But we’re struggling to find the talent that industry growth demands!
  • 27. Fortunately, you’re positioned better than ever
  • 28. Internet
  • 29. Smart phones
  • 30. Which means you have an advantage if you seize the opportunity.
  • 31. PROMOTE YOURSELF!
  • 32. Google is a bot. Control the bot. SEO isn’t rocket science. 43
  • 33. CLAIM YOUR NAME!
  • 34. OPTIMIZE YOUR PROFILES
  • 35. IS THERE A FIELD?
  • 36. FILL IT.
  • 37. LEVERAGE SOCIAL MEDIA
  • 38. 53
  • 39. Test. Play. Test. Play.
  • 40. Want a bonus slide?
  • 41. Follow instructions Relevant experience Professionalism Catch my attention No drama Did your homework Want a career Aren’t in it for the fame Accountability (me & you) 56
  • 42. Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia