The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
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The Future of SEO and 2014 Job Outlook: NYU Guest Lecture

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Presented to NYU Graduate Integrated Marketing class.

Presented to NYU Graduate Integrated Marketing class.

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    The Future of SEO and 2014 Job Outlook: NYU Guest Lecture The Future of SEO and 2014 Job Outlook: NYU Guest Lecture Presentation Transcript

    • The Future of SEO November 25, 2013
    • @Rhea CEO Outspoken Media, Inc. Troy, NY
    • How did I get here?
    • 4
    • How do most of us get here?
    • Most of us didn’t get a DIGITAL MARKETING degree at…
    • We didn’t have a badass mentor.
    • We didn’t inherit the family business.
    • Educational Backgrounds of SEOs & Digital Marketers Survey conducted on 9/24/2013 285 responses as of the following screenshots
    • No minimum educational requirements for industry employment
    • 91% Did not take any online marketing, search marketing, digital marketing, or related courses in school.
    • YOU are the exception.
    • Why are there so few programs dedicated to digital marketing?
    • Until recent years there was no degree in digital marketing
    • Unfortunately, more is being offered.
    • Internet Marketing MS e-Business MS New Media Institute Certification eCommerce MS
    • Traditional academia cannot develop curriculum fast enough to include the rapidly changing environment of digital technology
    • First use of “SEO” circa 1997 Google founded Sept 4, 1998
    • The Internet literally moves at the speed of light
    • Less diversity, but greater complexity in search
    • http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
    • Even then, Google itself is outdated and missing indepth articles
    • Search is more complex than the…
    • 34
    • Spend is increasing. Search still dominates. 35
    • But we’re struggling to find the talent that industry growth demands!
    • Fortunately, you’re positioned better than ever
    • Internet
    • Smart phones
    • Which means you have an advantage if you seize the opportunity.
    • PROMOTE YOURSELF!
    • Google is a bot. Control the bot. SEO isn’t rocket science. 43
    • CLAIM YOUR NAME!
    • OPTIMIZE YOUR PROFILES
    • IS THERE A FIELD?
    • FILL IT.
    • LEVERAGE SOCIAL MEDIA
    • 53
    • Test. Play. Test. Play.
    • Want a bonus slide?
    • Follow instructions Relevant experience Professionalism Catch my attention No drama Did your homework Want a career Aren’t in it for the fame Accountability (me & you) 56
    • Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia