0
The Future of SEO
November 25, 2013
@Rhea
CEO
Outspoken Media,
Inc.
Troy, NY
How did I get here?
4
How do most of us get here?
Most of us
didn’t get a

DIGITAL
MARKETING
degree at…
We didn’t have a badass mentor.
We didn’t
inherit the
family
business.
Educational Backgrounds of
SEOs & Digital Marketers
Survey conducted on 9/24/2013
285 responses as of the following screen...
No minimum educational
requirements for industry
employment
91%
Did not take any

online marketing,
search marketing,
digital marketing,
or related courses in
school.
YOU
are the exception.
Why are there so few
programs dedicated to
digital marketing?
Until recent years there was
no degree in digital marketing
Unfortunately, more is
being offered.
Internet Marketing MS

e-Business MS

New Media
Institute Certification
eCommerce MS
Traditional academia cannot
develop curriculum fast
enough to include the rapidly
changing environment of
digital technolo...
First use of “SEO” circa 1997
Google founded Sept 4, 1998
The Internet literally moves at the
speed of light
Less diversity, but greater
complexity in search
http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
Even then, Google itself is
outdated and missing indepth articles
Search is more complex
than the…
34
Spend is increasing.

Search still dominates.

35
But we’re struggling to find
the talent that industry
growth demands!
Fortunately, you’re positioned
better than ever
Internet
Smart phones
Which means you have an
advantage if you seize the
opportunity.
PROMOTE
YOURSELF!
Google is a bot.
Control the bot.
SEO isn’t rocket science.

43
CLAIM
YOUR NAME!
OPTIMIZE
YOUR
PROFILES
IS THERE A
FIELD?
FILL IT.
LEVERAGE

SOCIAL
MEDIA
53
Test. Play.
Test. Play.
Want a
bonus slide?
Follow instructions
Relevant experience
Professionalism
Catch my attention
No drama
Did your homework
Want a career
Aren’t...
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
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The Future of SEO and 2014 Job Outlook: NYU Guest Lecture

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Presented to NYU Graduate Integrated Marketing class.

Published in: Education, Technology, Business

Transcript of "The Future of SEO and 2014 Job Outlook: NYU Guest Lecture"

  1. 1. The Future of SEO November 25, 2013
  2. 2. @Rhea CEO Outspoken Media, Inc. Troy, NY
  3. 3. How did I get here?
  4. 4. 4
  5. 5. How do most of us get here?
  6. 6. Most of us didn’t get a DIGITAL MARKETING degree at…
  7. 7. We didn’t have a badass mentor.
  8. 8. We didn’t inherit the family business.
  9. 9. Educational Backgrounds of SEOs & Digital Marketers Survey conducted on 9/24/2013 285 responses as of the following screenshots
  10. 10. No minimum educational requirements for industry employment
  11. 11. 91% Did not take any online marketing, search marketing, digital marketing, or related courses in school.
  12. 12. YOU are the exception.
  13. 13. Why are there so few programs dedicated to digital marketing?
  14. 14. Until recent years there was no degree in digital marketing
  15. 15. Unfortunately, more is being offered.
  16. 16. Internet Marketing MS e-Business MS New Media Institute Certification eCommerce MS
  17. 17. Traditional academia cannot develop curriculum fast enough to include the rapidly changing environment of digital technology
  18. 18. First use of “SEO” circa 1997 Google founded Sept 4, 1998
  19. 19. The Internet literally moves at the speed of light
  20. 20. Less diversity, but greater complexity in search
  21. 21. http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
  22. 22. Even then, Google itself is outdated and missing indepth articles
  23. 23. Search is more complex than the…
  24. 24. 34
  25. 25. Spend is increasing. Search still dominates. 35
  26. 26. But we’re struggling to find the talent that industry growth demands!
  27. 27. Fortunately, you’re positioned better than ever
  28. 28. Internet
  29. 29. Smart phones
  30. 30. Which means you have an advantage if you seize the opportunity.
  31. 31. PROMOTE YOURSELF!
  32. 32. Google is a bot. Control the bot. SEO isn’t rocket science. 43
  33. 33. CLAIM YOUR NAME!
  34. 34. OPTIMIZE YOUR PROFILES
  35. 35. IS THERE A FIELD?
  36. 36. FILL IT.
  37. 37. LEVERAGE SOCIAL MEDIA
  38. 38. 53
  39. 39. Test. Play. Test. Play.
  40. 40. Want a bonus slide?
  41. 41. Follow instructions Relevant experience Professionalism Catch my attention No drama Did your homework Want a career Aren’t in it for the fame Accountability (me & you) 56
  42. 42. Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia
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