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Supplemental Hell - How to Fix "New" Indexing Issues
 

Supplemental Hell - How to Fix "New" Indexing Issues

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Under and over indexing problems and the Panda update. Presented at SEOmoz meetup at PromediaCorp #moznyc on May 12, 2011.

Under and over indexing problems and the Panda update. Presented at SEOmoz meetup at PromediaCorp #moznyc on May 12, 2011.

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    Supplemental Hell - How to Fix "New" Indexing Issues Supplemental Hell - How to Fix "New" Indexing Issues Presentation Transcript

    • SUPPLEMENTAL HELL How to Fix “New” Indexing Issues e: rhea@outspokenmedia.com p: (904) 742-6477 t: @outspokenmedia | @Rhea #moznyc
      • CONTENT IS KING!
      • But not all content is created equal…
      • Gets crawled equally…
      • Or gets indexed equally.
      • “… low-quality content on some parts of a website can impact the whole site’s rankings , and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”
      • - Amit Singhal, 5/6/11
    • The Panda Update makes it easier to assess website quality.
      • Amit Singhal on the Panda Update:
      • http://bit.ly/amit-on-panda
      Content -- for me to poop on!
    • Panda Factors
      • Trust
      • Authority
      • Factual
      • Shareable
      • Media citations
      • Length
      • Complaints
    • What are Google’s Supplemental Results? http://bit.ly/aaron-on-supplemental
    •  
    • high-quality content low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index
    • high-quality content low-quality low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index
    • Goldilocks & the 3 Indexing Situations Just right Under Indexed Over Indexed Harmony Missing potential opportunities You’re your own worst enemy
    • How do you know?
    • Symptom: Under Indexed
      • Possible diagnosis:
      • Content isn’t crawlable
      • Insufficient linking
      • Low-quality content
      • Not considered canonical
    • DIAGNOSIS 1: Content Not Crawlable
    •  
    • Solution
      • John Andrews on AJAX:
      • http://www.johnon.com/270/seo-for-ajax.html
      AJAX interface added to homepage Realized image compression slowing things down w/40 images -reduced to 10 WebMonkey on Hash Bangs are Evil: http://bit.ly/hash-bangs-devil
    • DIAGNOSIS 2: Insufficient Internal Linking home search click through 200+ paginated results 20 top results profiles
    • categories profiles tags home Footer: dynamic tag dynamic tag dynamic tag Footer: static tag #1 static tag #2 static tag #3 Solution
    • DIAGNOSIS 3: Low-Quality Content You can’t polish a [noun]
    • Solution
    • DIAGNOSIS 4: Out-Ranked for OWN Content
    • 1) Cross Domain Rel=“Canonical”
      • SEOmoz’s Whiteboard Friday, 5/5/11:
      • http://bit.ly/rand-on-canonical
    • 2) Snippets (“continue reading”)
    • 3) Attribution with link to the original I’d rather have the post title as anchor text!
    • 4) Optimize the cr*p out of it
    • 5) Check your panda factors
    • Symptom: Over Indexed
      • Possible diagnosis:
      • Duplicate content
      • Not controlling the bots
    • DIAGNOSIS 1: Duplicate Content Content Management Systems
    •  
    • DIAGNOSIS 2: Not Controlling the Bots
    • Start small, start now.
    • SEO & OODA Loops SEOmoz’s Whiteboard Friday, 4/14/11: http://bit.ly/tom-on-gtd
    • THANK YOU
      • [email_address]
      • @Rhea | @ outspokenmedia
      • http://outspokenmedia.com/blog/