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Social Media, Search & Reputation Management
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Social Media, Search & Reputation Management

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When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently …

When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently indexed and social media sites were bestowing inbound links. Then the"ah-ha" moment, when search marketers realized they could influence front-page search results by "pushing" social media sites into top position, or manage negative publicity by getting social communities to "vote" for more favorable content and effectively decrease the exposure of naysayers. In this session you’ll learn techniques for managing your online reputation to drive traffic and preserve your reputation in a crisis.

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Transcript

  • 1. REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media @rhea
  • 2. THE CASE FOR REPUTATION MANAGEMENT
  • 3. Google OneBox
  • 4.  
  • 5. Vertical Universal Search
  • 6. SearchWiki Starred Results
  • 7. SideWiki
  • 8. Real-Time Search
  • 9.
    • 40% of adults 30 and older use the social sites in the fall of 2009
    • 73% of adult profile owners use Facebook, 48% have a profile on MySpace and 14% use LinkedIn
    • 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
    • http://www. pewinternet .org/Reports/2010/Online-News. aspx
    • http://www. pewinternet .org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • 10. CASE STUDY
  • 11. Local Business Listing
  • 12. Use the Web Site
  • 13. Site Links & Indented Results
  • 14. Wikipedia
  • 15. Get in Front of the News
  • 16. Profiles to Rank
  • 17. Industry Profiles to Rank
  • 18. Profiles to Push
  • 19. Get Social
  • 20. Brand Monitoring
  • 21. GET THE ORM GUIDE
    • outspokenmedia.com/guides/orm-guide/
  • 22. THANK YOU
    • Contact us:
    • [email_address]
    • Follow us:
    • @ outspokenmedia