Social Media, Search & Reputation Management

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When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently indexed and social media sites were bestowing inbound links. Then the"ah-ha" moment, when search marketers realized they could influence front-page search results by "pushing" social media sites into top position, or manage negative publicity by getting social communities to "vote" for more favorable content and effectively decrease the exposure of naysayers. In this session you’ll learn techniques for managing your online reputation to drive traffic and preserve your reputation in a crisis.

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Social Media, Search & Reputation Management

  1. 1. REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media @rhea
  2. 2. THE CASE FOR REPUTATION MANAGEMENT
  3. 3. Google OneBox
  4. 5. Vertical Universal Search
  5. 6. SearchWiki Starred Results
  6. 7. SideWiki
  7. 8. Real-Time Search
  8. 9. <ul><li>40% of adults 30 and older use the social sites in the fall of 2009 </li></ul><ul><li>73% of adult profile owners use Facebook, 48% have a profile on MySpace and 14% use LinkedIn </li></ul><ul><li>37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter. </li></ul><ul><li>http://www. pewinternet .org/Reports/2010/Online-News. aspx </li></ul><ul><li>http://www. pewinternet .org/Reports/2010/Social-Media-and-Young-Adults.aspx </li></ul>
  9. 10. CASE STUDY
  10. 11. Local Business Listing
  11. 12. Use the Web Site
  12. 13. Site Links & Indented Results
  13. 14. Wikipedia
  14. 15. Get in Front of the News
  15. 16. Profiles to Rank
  16. 17. Industry Profiles to Rank
  17. 18. Profiles to Push
  18. 19. Get Social
  19. 20. Brand Monitoring
  20. 21. GET THE ORM GUIDE <ul><li>outspokenmedia.com/guides/orm-guide/ </li></ul>
  21. 22. THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Follow us: </li></ul><ul><li>@ outspokenmedia </li></ul>

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