Want a job? Brand Yourself.

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Presentation on March 25, 2014 to Rensselaer Polytechnic Institute's Women's Mentor Program on how to leverage social media for personal branding and job placement.

Presentation on March 25, 2014 to Rensselaer Polytechnic Institute's Women's Mentor Program on how to leverage social media for personal branding and job placement.

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  • 1. Want a job?
 BRAND YOURSELF @rhea | @outspokenmedia
  • 2. Industry Survey: Educational Background of Digital Marketers & SEOs 
 In MANY fields, a college education is NOT enough! 

  • 3. IT TAKES MORE THAN A MAJOR: 
 Employer Priorities for College Learning and Student Success 
 
 An Online Survey Among Employers 
 
 By Hart Research Associates
 April 10, 2013 h"p://www.aacu.org/leap/documents/2013_EmployerSurvey.pdf    
  • 4. “a candidate’s demonstrated capacity to think critically, communicate clearly, and solve complex problems is more important than their undergraduate major.”  93% of employers agree…  
  • 5. believe  students  have  what  is   “required  for  advancement  and   promoDon  to  higher  levels.”  only 44%  
  • 6. “they  give  hiring  preference  to   college  graduates  with  skills  that   will  enable  them  to  contribute  to   innova1on  in  the  workplace.”  95% say…  
  • 7. “say  it  is  important  that  those  they   hire  demonstrate  ethical  judgment   and  integrity;  intercultural  skills;   and  the  capacity  for  con1nued   new  learning.”  9in 10  
  • 8. “want  colleges  to  place  more     emphasis  on  helping  students   develop…  cri1cal  thinking,  complex   problem-­‐solving,  wri<en  and  oral   communica1on,  and  applied   knowledge  in  real-­‐world  se=ngs.”  3in 4  
  • 9. Your online presence matters 
 (even if legally it shouldn’t) Interview Profiles: -  Go where the industry is -  Create for the job you want -  Claim & optimize your profiles -  Develop personal projects -  Participate 5 TIPS
  • 10. Go where the industry is
  • 11. Try advanced searches “Top  (industry)  sites”  
  • 12. Find active LinkedIn groups
  • 13. Mine social data (use tools like FollowerWonk)
  • 14. Track social mentions
  • 15. Create for the job you want
  • 16. Early social media adoption = lower barrier to influencers
 
 And, length of time on a social network + audience size are positively correlated.
  • 17. Claim & optimize your profiles •  Consistent and claimed usernames •  Content creation and optimization (“if there’s a field, fill it”) •  Understand and leverage cross-linking •  Connect with relevant users •  Take advantage of new developments
  • 18. Employers care about LinkedIn!
  • 19. DO THIS!
  • 20. Facebook Usernames
 https://www.facebook.com/username
  • 21. Develop personal projects
  • 22. Participate
  • 23. What I’m looking for Work experience Work ethic Professionalism No drama Industry-specific passion Knowledge of tools of the trade Independent thinker/strategist Interest in our company and team
  • 24. What I avoid Lack of communication skills No personal development outside of school Lack of interest/specialization Someone who doesn’t follow instructions Someone who ignores the details
  • 25. Get the deck:  http://www.slideshare.net/rdrysdale/  Say hello! rhea@outspokenmedia.com
 t: @Rhea | @outspokenmedia