Reputation Management:
Google Forcing Your Hand
Pubcon Vegas 2010 
Rhea Drysdale
COO, Outspoken Media
“Reputation management
doesn’t matter!”
Until it happens to you…
Is risk management a priority for your
business?
Have brand threats and weaknesses been
identified?
Is there a risk manage...
UNIVERSAL SEARCH
2007
Create and optimize…
• Sticky, good news
• Product feeds
• Blogs
• Images
• Videos
• Press releases
• Books
REAL TIME SEARCH
2009
Invest in…
• Twitter
• Facebook
• MySpace
• News coverage
• Blogs
Create your social media plan:
http://outspokenmedia.com...
GOOGLE INSTANT
2010
Check Google’s Suggested
Search API…
http://google.com/complete/search?
output=toolbar&q=
e.g.
http://google.com/complete/...
Audit your online reputation…
• Review analytics (keywords & referral traffic)
• Do you have content to match searches?
• ...
MORE RESULTS
2010
Build links to your content…
• Strong internal link structure
• Back link development to relevant pages
GOOGLE PLACE SEARCH
October 2010
Solicit positive reviews…
Yellowpages.com
Yelp.com
CitySearch.com
TripAdvisor.com
OpenTable.com
InsiderPages.com
SuperPage...
Reviews Patent Application
Google developing reputation score for
reviewers, similar to real-time search
evaluation and Ye...
THANK YOU
Contact me:
rhea@outspokenmedia.com
Get the guide:
OutspokenMedia.com/guides/orm-guide/
Follow us:
@rhea | @outs...
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
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Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010

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Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.

Published in: Technology, Business
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Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010

  1. 1. Reputation Management: Google Forcing Your Hand Pubcon Vegas 2010  Rhea Drysdale COO, Outspoken Media
  2. 2. “Reputation management doesn’t matter!”
  3. 3. Until it happens to you…
  4. 4. Is risk management a priority for your business? Have brand threats and weaknesses been identified? Is there a risk management system in place? What are new risks that could be on the horizon?
  5. 5. UNIVERSAL SEARCH 2007
  6. 6. Create and optimize… • Sticky, good news • Product feeds • Blogs • Images • Videos • Press releases • Books
  7. 7. REAL TIME SEARCH 2009
  8. 8. Invest in… • Twitter • Facebook • MySpace • News coverage • Blogs Create your social media plan: http://outspokenmedia.com/lfkd
  9. 9. GOOGLE INSTANT 2010
  10. 10. Check Google’s Suggested Search API… http://google.com/complete/search? output=toolbar&q= e.g. http://google.com/complete/search? output=toolbar&q=pricechopper
  11. 11. Audit your online reputation… • Review analytics (keywords & referral traffic) • Do you have content to match searches? • Are you investing in customer service? • Are you investing in marketing? • Are you investing in PR?
  12. 12. MORE RESULTS 2010
  13. 13. Build links to your content… • Strong internal link structure • Back link development to relevant pages
  14. 14. GOOGLE PLACE SEARCH October 2010
  15. 15. Solicit positive reviews… Yellowpages.com Yelp.com CitySearch.com TripAdvisor.com OpenTable.com InsiderPages.com SuperPages.com DexKnows.com JudysBook.com Google Reviews Own site w/hreview
  16. 16. Reviews Patent Application Google developing reputation score for reviewers, similar to real-time search evaluation and Yelp’s Review Filter Source: SEO by the Sea, Bill Slawski http://www.seobythesea.com/?p=4550
  17. 17. THANK YOU Contact me: rhea@outspokenmedia.com Get the guide: OutspokenMedia.com/guides/orm-guide/ Follow us: @rhea | @outspokenmedia
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