Your SlideShare is downloading. ×
0
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
On-Site SEO Web 2.0 Expo 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

On-Site SEO Web 2.0 Expo 2010

3,158

Published on

On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external …

On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external linking and page load times. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.

Published in: Technology
1 Comment
7 Likes
Statistics
Notes
  • social networking
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
3,158
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ON-SITE SEO Web 2.0 Expo NYC 2010  Rhea Drysdale COO, Outspoken Media
  • 2. GOOGLE WEBMASTER CENTRAL
  • 3. <ul><li>Submit XML sitemaps </li></ul><ul><li>Create and test robots.txt </li></ul><ul><li>Remove URLs </li></ul><ul><li>Control sitelinks </li></ul><ul><li>Configure site settings </li></ul><ul><li>See internal links and count </li></ul><ul><li>Malware warnings </li></ul><ul><li>Crawl errors and stats </li></ul><ul><li>HTML suggestions (titles & descriptions) </li></ul>What can you do with GWC?
  • 4. URLs
  • 5. URLs <ul><li>Bad URL: </li></ul><ul><ul><li>http://www.superneatosite.com/cat34567/?crapCMS!=9999/45/non-sense=45&more_nonense=98/index.html </li></ul></ul><ul><li>Good URL: </li></ul><ul><ul><li>http://www.mysite.com/category/sub-category/page/ </li></ul></ul>
  • 6. General Rules to Follow <ul><li>Do: </li></ul><ul><li>Customize your CMS’s default URL structure </li></ul><ul><li>Stick to lower case letters </li></ul><ul><li>Use dashes (-) NOT underscores (_) </li></ul><ul><li>Use keywords but NOT in every directory </li></ul><ul><li>Use a trailing slash / </li></ul>
  • 7. Canonical URLs <ul><li>www.mysite.com </li></ul><ul><li>mysite.com </li></ul><ul><li>www2.mysite.com </li></ul><ul><li>https://www.mysite.com </li></ul>
  • 8. Page Rank and P L A Y - D O H !
  • 9. Redirects <ul><li>301 – permanently moved </li></ul><ul><li>vs </li></ul><ul><li>302 – temporarily moved </li></ul>
  • 10.  
  • 11. Myth of the Root Directory <ul><li>/index.html </li></ul><ul><li>/category.html </li></ul><ul><li>/subcategory.html </li></ul><ul><li>/product.html </li></ul><ul><li>/blog.html </li></ul><ul><li>/blog-post.html </li></ul>
  • 12. Content Heirarchy <ul><li>Home </li></ul><ul><li>Categories </li></ul><ul><li>Sub Categories </li></ul><ul><li>Individual Page </li></ul><ul><li>Corporate Section </li></ul><ul><li>About Us </li></ul><ul><li>Press Area </li></ul><ul><li>Blog </li></ul>
  • 13. HTML STRUCTURE
  • 14. Text Viewers <ul><li>HTML structure </li></ul><ul><li>Crawlable content </li></ul><ul><li>Crawlable links </li></ul><ul><li>Content’s position </li></ul>
  • 15. Text Viewers http://www.smart-it-consulting.com/internet/google/googlebot-spoofer/index.htm
  • 16. HTML Structure <ul><li><title></title> </li></ul><ul><li>Page title (70) </li></ul><ul><li><head></head> </li></ul><ul><li>Meta description (156) </li></ul><ul><li>Other meta tags </li></ul><ul><li><body></body> </li></ul><ul><li>H tags </li></ul><ul><li>Content </li></ul>
  • 17. Content Positioning <ul><li>Load optimized content ABOVE boilerplate content and large chunks of code likeon-site search, social buttons, JavaScript and clunky navigational structure. </li></ul>
  • 18. CONTENT CREATION
  • 19. Product Info and Data Feed Optimization
  • 20. Customer Reviews
  • 21. Country Specific Optimization
  • 22. CRAWLING
  • 23. Robots.txt <ul><li>YOU should control what the search engines crawl and index! </li></ul><ul><li>http://www.robotstxt.org/faq.html </li></ul>
  • 24. On-Site Search
  • 25. Corporate Boiler Plate Pages
  • 26. HTTPS
  • 27. Tracking Parameters & Session IDs
  • 28. Duplicate Content <ul><li>Ecommerce – Product filters and faceted navigation </li></ul><ul><li>WordPress is NOTORIOUS! </li></ul><ul><li>Categories </li></ul><ul><li>Tags </li></ul><ul><li>Author pages </li></ul><ul><li>Archives </li></ul>
  • 29. Extraneous file types <ul><li>PDFs </li></ul><ul><li>XML </li></ul><ul><li>Flash </li></ul><ul><li>iFrames (unless you rely on them to deliver content!) </li></ul>
  • 30. SITEMAPS
  • 31. XML Sitemaps <ul><li>Website </li></ul><ul><li>News </li></ul><ul><li>Video </li></ul><ul><ul><li>Get the sitemaps protocol: </li></ul></ul><ul><ul><li>http://www.sitemaps.org/ </li></ul></ul>
  • 32. Need multiple sites? No sweat!
  • 33. HTML Sitemaps
  • 34. DIGITAL ASSETS
  • 35. Images <ul><li>Do: </li></ul><ul><li>Optimize file names </li></ul><ul><li>Create and optimize alt and title text </li></ul><ul><li>Add captions when applicable </li></ul><ul><li>Keep it short and descriptive </li></ul>
  • 36. Videos <ul><li>Do: </li></ul><ul><li>Optimize video title </li></ul><ul><li>Optimize ID3 tag </li></ul><ul><li>Optimize tags/descriptions if on 3 rd party </li></ul><ul><li>Create a transcript </li></ul><ul><li>Upload a captions </li></ul><ul><li>Syndicate through http://tubemogul.com/ </li></ul>
  • 37. INTERNAL LINKING
  • 38. Breadcrumbs <ul><li>Right: </li></ul><ul><li>Home > Category </li></ul><ul><li>Home > Category > Sub-Category </li></ul><ul><li>Home > Category > Sub-Cat > Product </li></ul><ul><li>Wrong: </li></ul><ul><li>Sub Category < Product </li></ul><ul><li>Keyword-stuffed sub Category < Keyword-stuffed product </li></ul>Usability Tip: Read Don’t Make Me Think
  • 39. Blog Optimization <ul><li>Categories in title area of post </li></ul><ul><li>Cross-link keywords in posts, but don’t blog just for the sake of back links! </li></ul><ul><li>List posts on author pages </li></ul><ul><li>List posts on category pages </li></ul><ul><li>Use plugins to improve cross linking… </li></ul>
  • 40. WordPress Plugins <ul><li>Yet Another Related Posts Plugin http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/ </li></ul><ul><li>WordPress Popular Posts Plugin </li></ul><ul><li>http://wordpress.org/extend/plugins/WordPress-popular-posts/ </li></ul>
  • 41. E-Commerce Solutions <ul><li>Related products “Buy This Look” </li></ul><ul><li>More ______ products (category, color, manufacturer/designer, etc) </li></ul><ul><li>Best selling products </li></ul><ul><li>Best reviewed products </li></ul><ul><li>Discounted products </li></ul>
  • 42. Category Level Intros
  • 43. EXTERNAL LINKING
  • 44. External Linking
  • 45. Sources
  • 46. Other External Linking Ideas <ul><li>Press Releases </li></ul><ul><li>“ As Seen In” </li></ul><ul><li>Blogroll </li></ul><ul><li>Author bios </li></ul><ul><li>Sponsors </li></ul><ul><li>Academic research </li></ul><ul><li>Industry news </li></ul>
  • 47. PAGE LOAD TIMES
  • 48.  
  • 49. <ul><li>Google’s </li></ul><ul><li>Page Speed </li></ul><ul><li>Install it: http://code. google.com/speed/page-speed/download.html </li></ul>
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58. Tips to Speed Up Your Site <ul><li>Reduce HTTP requests </li></ul><ul><li>Load clunky CSS/JS in external files </li></ul><ul><li>Suture JavaScript files </li></ul><ul><li>Combine images </li></ul><ul><li>Use a content delivery network like Akamai </li></ul><ul><li>Stylesheets at the top, scripts at the bottom </li></ul><ul><li>Make sure all links resolve and w/o redirects </li></ul>
  • 59. Speed Up Your Blog <ul><li>W3 Total Cache </li></ul><ul><li>http://wordpress.org/extend/plugins/w3-total-cache/ </li></ul><ul><li>WP Super Cache </li></ul><ul><li>http://wordpress.org/extend/plugins/wp-super-cache/ </li></ul>
  • 60. THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Read the blog: </li></ul><ul><li>http://outspokenmedia.com/blog/ </li></ul><ul><li>Follow us: </li></ul><ul><li>@ outspokenmedia </li></ul>

×