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Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
Monitoring Your Brand Online
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Monitoring Your Brand Online

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From the "Reputation Management: Monitoring Your Brand Online " session at Pubcon Las Vegas 2013. Discussion of enterprise-level reputation monitoring and social listening. Why it matters, …

From the "Reputation Management: Monitoring Your Brand Online " session at Pubcon Las Vegas 2013. Discussion of enterprise-level reputation monitoring and social listening. Why it matters, considerations in tool selection, and what can be done with it.

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  • 1. Reputation Management: Monitoring Your Brand Online Pubcon Las Vegas 2013 Rhea Drysdale CEO, Outspoken Media rhea@outspokenmedia.com @Rhea | @OutspokenMedia
  • 2. "Creditworthiness is like virginity... It can be preserved but not restored very easily." - Warren Buffett @Rhea
  • 3. The nation’s reputation is unstable... @Rhea
  • 4. @Rhea
  • 5. ...but the same can be said of corporate reputations. @Rhea
  • 6. "...companies that lead their industry today have much less than a 50/50 chance of being most admired five years from now." @Rhea
  • 7. Average reputation recovery time for a North American company is 3.2 years. @Rhea
  • 8. Weber Shandwick, “The Company Behind the Brand: In Reputation We Trust” @Rhea
  • 9. In a nationwide period of uncertainty, your reputation shouldn’t be another area of doubt. @Rhea
  • 10. When we operate on fear, we make bad decisions. @Rhea
  • 11. "The most concrete thing that neuroscience tells us is that when the fear system of the brain is active, exploratory activity and risk-taking are turned off." The New York Times, “In Hard Times, Fear Can Impair Decision-Making” @Rhea
  • 12. Would you rather operate from a place of fear or discovery? @Rhea
  • 13. Stop putting a bandaid on your problems. @Rhea
  • 14. Invest in reputation monitoring. @Rhea
  • 15. Invest in YOU. @Rhea
  • 16. “Rhea, I don’t want _____ to be my legacy.” @Rhea
  • 17. “But, social listening is expensive.” @Rhea
  • 18. How much do you spend on business insurance for damaged or stolen property? @Rhea
  • 19. Reputation monitoring is insurance. For your brand. (If you use it effectively.) @Rhea
  • 20. Considerations when selecting a solution: @Rhea
  • 21. Profiles @Rhea
  • 22. Search Phrases @Rhea
  • 23. Filters @Rhea
  • 24. User Management @Rhea
  • 25. Reports @Rhea
  • 26. APIs @Rhea
  • 27. @Rhea
  • 28. So, what can you do through monitoring? @Rhea
  • 29. “Capture the Conversation” @Rhea
  • 30. What does that really mean?! @Rhea
  • 31. Perform Market Research @Rhea
  • 32. Conduct Competitive Analysis @Rhea
  • 33. Supplement Customer Service @Rhea
  • 34. Inform Business Decisions @Rhea
  • 35. Track Success of New Products/Services @Rhea
  • 36. Even a little Business Development @Rhea
  • 37. Insure Internal Education @Rhea
  • 38. PREVENT DISASTER @Rhea
  • 39. Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia

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