LOCAL SEARCH:
 Getting Ahead with Google+

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Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

Published in: Technology, Design

LOCAL SEARCH:
 Getting Ahead with Google+

  1. 1. LOCAL SEARCH: Getting Ahead with Google+
  2. 2. Rhea Drysdale, CEO Outspoken Media, Inc. Troy, NY @Rhea | @outspokenmedia http://outspokenmedia.com/ 2
  3. 3. LOCAL
  4. 4. It’s kind of a big deal.
  5. 5. Link vs Citation
  6. 6. NAP
  7. 7. http://moz.com/local-search-ranking-factors
  8. 8. Clean it up.
  9. 9. You get what you PAY FOR and Google Places is...
  10. 10. FREE!
  11. 11. Claim personalized URL
  12. 12. https://support.google.com/plus/answer/2676340?p=claim_url&rd=1
  13. 13. Use widgets
  14. 14. CONTENT
  15. 15. CLAIM YOUR BRAND!
  16. 16. Mark it up.
  17. 17. http://schema.org/LocalBusiness
  18. 18. http://www.microdatagenerator.com/local-business-schema/richsnippets
  19. 19. http://www.google.com/webmasters/tools/richsnippets
  20. 20. Schedule time.
  21. 21. Build an editorial calendar.
  22. 22. Identify appropriate media partners
  23. 23. Identify influencers.
  24. 24. 54
  25. 25. REVIEWS
  26. 26. Track the conversation.
  27. 27. 59
  28. 28. Segment phrases Use filters
  29. 29. Manage your reputation.
  30. 30. BEYOND+
  31. 31. Hire Studio 360!
  32. 32. Get mobile.
  33. 33. http://www.responsinator.com/ http://mattkersley.com/responsive/
  34. 34. Get the deck: http://www.slideshare.net/rdrysdale Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia
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