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LOCAL SEARCH:
 Getting Ahead with Google+
 

LOCAL SEARCH:
 Getting Ahead with Google+

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Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

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    LOCAL SEARCH:
 Getting Ahead with Google+ LOCAL SEARCH:
 Getting Ahead with Google+ Presentation Transcript

    • LOCAL SEARCH: Getting Ahead with Google+
    • Rhea Drysdale, CEO Outspoken Media, Inc. Troy, NY @Rhea | @outspokenmedia http://outspokenmedia.com/ 2
    • LOCAL
    • It’s kind of a big deal.
    • Link vs Citation
    • NAP
    • http://moz.com/local-search-ranking-factors
    • Clean it up.
    • You get what you PAY FOR and Google Places is...
    • FREE!
    • Claim personalized URL
    • https://support.google.com/plus/answer/2676340?p=claim_url&rd=1
    • Use widgets
    • CONTENT
    • CLAIM YOUR BRAND!
    • Mark it up.
    • http://schema.org/LocalBusiness
    • http://www.microdatagenerator.com/local-business-schema/richsnippets
    • http://www.google.com/webmasters/tools/richsnippets
    • Schedule time.
    • Build an editorial calendar.
    • Identify appropriate media partners
    • Identify influencers.
    • 54
    • REVIEWS
    • Track the conversation.
    • 59
    • Segment phrases Use filters
    • Manage your reputation.
    • BEYOND+
    • Hire Studio 360!
    • Get mobile.
    • http://www.responsinator.com/ http://mattkersley.com/responsive/
    • Get the deck: http://www.slideshare.net/rdrysdale Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia