LOCAL SEARCH:
 Getting Ahead with Google+
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LOCAL SEARCH:
 Getting Ahead with Google+

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Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

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LOCAL SEARCH:
 Getting Ahead with Google+ LOCAL SEARCH:
 Getting Ahead with Google+ Presentation Transcript

  • LOCAL SEARCH: Getting Ahead with Google+
  • Rhea Drysdale, CEO Outspoken Media, Inc. Troy, NY @Rhea | @outspokenmedia http://outspokenmedia.com/ 2
  • LOCAL
  • It’s kind of a big deal.
  • Link vs Citation
  • NAP
  • http://moz.com/local-search-ranking-factors
  • Clean it up.
  • You get what you PAY FOR and Google Places is...
  • FREE!
  • Claim personalized URL
  • https://support.google.com/plus/answer/2676340?p=claim_url&rd=1
  • Use widgets
  • CONTENT
  • CLAIM YOUR BRAND!
  • Mark it up.
  • http://schema.org/LocalBusiness
  • http://www.microdatagenerator.com/local-business-schema/richsnippets
  • http://www.google.com/webmasters/tools/richsnippets
  • Schedule time.
  • Build an editorial calendar.
  • Identify appropriate media partners
  • Identify influencers.
  • 54
  • REVIEWS
  • Track the conversation.
  • 59
  • Segment phrases Use filters
  • Manage your reputation.
  • BEYOND+
  • Hire Studio 360!
  • Get mobile.
  • http://www.responsinator.com/ http://mattkersley.com/responsive/
  • Get the deck: http://www.slideshare.net/rdrysdale Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia