LOCAL SEARCH:
 Getting Ahead with Google+

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Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

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  • 1. LOCAL SEARCH: Getting Ahead with Google+
  • 2. Rhea Drysdale, CEO Outspoken Media, Inc. Troy, NY @Rhea | @outspokenmedia http://outspokenmedia.com/ 2
  • 3. LOCAL
  • 4. It’s kind of a big deal.
  • 5. Link vs Citation
  • 6. NAP
  • 7. http://moz.com/local-search-ranking-factors
  • 8. Clean it up.
  • 9. You get what you PAY FOR and Google Places is...
  • 10. FREE!
  • 11. Claim personalized URL
  • 12. https://support.google.com/plus/answer/2676340?p=claim_url&rd=1
  • 13. Use widgets
  • 14. CONTENT
  • 15. CLAIM YOUR BRAND!
  • 16. Mark it up.
  • 17. http://schema.org/LocalBusiness
  • 18. http://www.microdatagenerator.com/local-business-schema/richsnippets
  • 19. http://www.google.com/webmasters/tools/richsnippets
  • 20. Schedule time.
  • 21. Build an editorial calendar.
  • 22. Identify appropriate media partners
  • 23. Identify influencers.
  • 24. 54
  • 25. REVIEWS
  • 26. Track the conversation.
  • 27. 59
  • 28. Segment phrases Use filters
  • 29. Manage your reputation.
  • 30. BEYOND+
  • 31. Hire Studio 360!
  • 32. Get mobile.
  • 33. http://www.responsinator.com/ http://mattkersley.com/responsive/
  • 34. Get the deck: http://www.slideshare.net/rdrysdale Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia