Your SlideShare is downloading. ×
0
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Social Media, Search & Reputation Management
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media, Search & Reputation Management

810

Published on

Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
810
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ONLINE REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media
  • 2. What is the secret to managing your online reputation?
  • 3. STOP PRETENDING!
  • 4.  
  • 5. BRAND TRUST <ul><li>Consumer trust in brands has fallen from 52% in 1997 to 22% in 2008 </li></ul><ul><li>It takes 4 years to recover from negative brand perceptions </li></ul>
  • 6. WHAT CLIENTS HAVE IN COMMON <ul><li>No line of defense </li></ul><ul><li>Brand doesn’t want to speak up </li></ul><ul><li>No intention of righting the wrong </li></ul><ul><li>They’re making the problem worse </li></ul><ul><li>It’s just a tough industry! </li></ul>
  • 7. NO LINE OF DEFENSE <ul><li>Author publishing first book </li></ul><ul><li>Disorganized search results </li></ul><ul><li>Negative book review on Techcrunch </li></ul>
  • 8. &nbsp;
  • 9. BRAND WON’T SPEAK UP <ul><li>News story by major news network </li></ul><ul><li>Ranking second for the brand </li></ul><ul><li>Brand already tried interlinking social profiles </li></ul>
  • 10. NOT RIGHTING THE WRONG <ul><li>False advertising from the client </li></ul><ul><li>Rather than changing the message, kept rebranding with new sites </li></ul><ul><li>Complaintboard.com reviewers found the common thread and problem escalated </li></ul>
  • 11. MAKING THE PROBLEM WORSE <ul><li>Rejected job applicant leaving negative comments across company profiles </li></ul><ul><li>No line of defense + fresh, relevant results on the negative reviews! </li></ul>
  • 12. MAKING THE PROBLEM WORSE <ul><li>Rejected job applicant leaving negative comments across company profiles </li></ul><ul><li>No line of defense + fresh, relevant results on the negative reviews! </li></ul>
  • 13. IT’S JUST A TOUGH INDUSTRY <ul><li>Highly competitive, low-trust industry </li></ul><ul><li>Shady Facebook campaign </li></ul><ul><li>No social accounts and a roundabout Help Center </li></ul>
  • 14. What’s the best tool for ORM?
  • 15. &nbsp;
  • 16. GET THE ORM GUIDE <ul><li>outspokenmedia.com/guides/orm-guide/ </li></ul>
  • 17. THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Follow us: </li></ul><ul><li>@ outspokenmedia </li></ul>

×