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Social Media, Search & Reputation Management
 

Social Media, Search & Reputation Management

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Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

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    Social Media, Search & Reputation Management Social Media, Search & Reputation Management Presentation Transcript

    • ONLINE REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media
    • What is the secret to managing your online reputation?
    • STOP PRETENDING!
    •  
    • BRAND TRUST
      • Consumer trust in brands has fallen from 52% in 1997 to 22% in 2008
      • It takes 4 years to recover from negative brand perceptions
    • WHAT CLIENTS HAVE IN COMMON
      • No line of defense
      • Brand doesn’t want to speak up
      • No intention of righting the wrong
      • They’re making the problem worse
      • It’s just a tough industry!
    • NO LINE OF DEFENSE
      • Author publishing first book
      • Disorganized search results
      • Negative book review on Techcrunch
    •  
    • BRAND WON’T SPEAK UP
      • News story by major news network
      • Ranking second for the brand
      • Brand already tried interlinking social profiles
    • NOT RIGHTING THE WRONG
      • False advertising from the client
      • Rather than changing the message, kept rebranding with new sites
      • Complaintboard.com reviewers found the common thread and problem escalated
    • MAKING THE PROBLEM WORSE
      • Rejected job applicant leaving negative comments across company profiles
      • No line of defense + fresh, relevant results on the negative reviews!
    • MAKING THE PROBLEM WORSE
      • Rejected job applicant leaving negative comments across company profiles
      • No line of defense + fresh, relevant results on the negative reviews!
    • IT’S JUST A TOUGH INDUSTRY
      • Highly competitive, low-trust industry
      • Shady Facebook campaign
      • No social accounts and a roundabout Help Center
    • What’s the best tool for ORM?
    •  
    • GET THE ORM GUIDE
      • outspokenmedia.com/guides/orm-guide/
    • THANK YOU
      • Contact us:
      • [email_address]
      • Follow us:
      • @ outspokenmedia