ONLINE REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media
What is the secret to managing your online reputation?
STOP PRETENDING!
 
BRAND TRUST <ul><li>Consumer trust in brands has fallen from 52% in 1997 to 22% in 2008 </li></ul><ul><li>It takes 4 years...
WHAT CLIENTS HAVE IN COMMON <ul><li>No line of defense </li></ul><ul><li>Brand doesn’t want to speak up  </li></ul><ul><li...
NO LINE OF DEFENSE <ul><li>Author publishing first book </li></ul><ul><li>Disorganized search results </li></ul><ul><li>Ne...
 
BRAND WON’T SPEAK UP <ul><li>News story by major news network </li></ul><ul><li>Ranking second for the brand </li></ul><ul...
NOT RIGHTING THE WRONG <ul><li>False advertising from the client </li></ul><ul><li>Rather than changing the message, kept ...
MAKING THE PROBLEM WORSE <ul><li>Rejected job applicant leaving negative comments across company profiles </li></ul><ul><l...
MAKING THE PROBLEM WORSE <ul><li>Rejected job applicant leaving negative comments across company profiles </li></ul><ul><l...
IT’S JUST A TOUGH INDUSTRY <ul><li>Highly competitive, low-trust industry </li></ul><ul><li>Shady Facebook campaign </li><...
What’s the best tool for ORM?
 
GET THE ORM GUIDE <ul><li>outspokenmedia.com/guides/orm-guide/ </li></ul>
THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Follow us: </li></ul><ul><li>@ outspoken...
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Social Media, Search & Reputation Management

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Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

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Social Media, Search & Reputation Management

  1. 1. ONLINE REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media
  2. 2. What is the secret to managing your online reputation?
  3. 3. STOP PRETENDING!
  4. 5. BRAND TRUST <ul><li>Consumer trust in brands has fallen from 52% in 1997 to 22% in 2008 </li></ul><ul><li>It takes 4 years to recover from negative brand perceptions </li></ul>
  5. 6. WHAT CLIENTS HAVE IN COMMON <ul><li>No line of defense </li></ul><ul><li>Brand doesn’t want to speak up </li></ul><ul><li>No intention of righting the wrong </li></ul><ul><li>They’re making the problem worse </li></ul><ul><li>It’s just a tough industry! </li></ul>
  6. 7. NO LINE OF DEFENSE <ul><li>Author publishing first book </li></ul><ul><li>Disorganized search results </li></ul><ul><li>Negative book review on Techcrunch </li></ul>
  7. 9. BRAND WON’T SPEAK UP <ul><li>News story by major news network </li></ul><ul><li>Ranking second for the brand </li></ul><ul><li>Brand already tried interlinking social profiles </li></ul>
  8. 10. NOT RIGHTING THE WRONG <ul><li>False advertising from the client </li></ul><ul><li>Rather than changing the message, kept rebranding with new sites </li></ul><ul><li>Complaintboard.com reviewers found the common thread and problem escalated </li></ul>
  9. 11. MAKING THE PROBLEM WORSE <ul><li>Rejected job applicant leaving negative comments across company profiles </li></ul><ul><li>No line of defense + fresh, relevant results on the negative reviews! </li></ul>
  10. 12. MAKING THE PROBLEM WORSE <ul><li>Rejected job applicant leaving negative comments across company profiles </li></ul><ul><li>No line of defense + fresh, relevant results on the negative reviews! </li></ul>
  11. 13. IT’S JUST A TOUGH INDUSTRY <ul><li>Highly competitive, low-trust industry </li></ul><ul><li>Shady Facebook campaign </li></ul><ul><li>No social accounts and a roundabout Help Center </li></ul>
  12. 14. What’s the best tool for ORM?
  13. 16. GET THE ORM GUIDE <ul><li>outspokenmedia.com/guides/orm-guide/ </li></ul>
  14. 17. THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Follow us: </li></ul><ul><li>@ outspokenmedia </li></ul>
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