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Social Media, Search & Reputation Management
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Social Media, Search & Reputation Management

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Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

Trying to deal with a reputation management issue? Social media sites offer a key opportunity to influence search results. This session looks at the role they can play.

Published in: Technology, Business

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Transcript

  • 1. ONLINE REPUTATION MANAGEMENT Rhea Drysdale Outspoken Media
  • 2. What is the secret to managing your online reputation?
  • 3. STOP PRETENDING!
  • 4.  
  • 5. BRAND TRUST
    • Consumer trust in brands has fallen from 52% in 1997 to 22% in 2008
    • It takes 4 years to recover from negative brand perceptions
  • 6. WHAT CLIENTS HAVE IN COMMON
    • No line of defense
    • Brand doesn’t want to speak up
    • No intention of righting the wrong
    • They’re making the problem worse
    • It’s just a tough industry!
  • 7. NO LINE OF DEFENSE
    • Author publishing first book
    • Disorganized search results
    • Negative book review on Techcrunch
  • 8.  
  • 9. BRAND WON’T SPEAK UP
    • News story by major news network
    • Ranking second for the brand
    • Brand already tried interlinking social profiles
  • 10. NOT RIGHTING THE WRONG
    • False advertising from the client
    • Rather than changing the message, kept rebranding with new sites
    • Complaintboard.com reviewers found the common thread and problem escalated
  • 11. MAKING THE PROBLEM WORSE
    • Rejected job applicant leaving negative comments across company profiles
    • No line of defense + fresh, relevant results on the negative reviews!
  • 12. MAKING THE PROBLEM WORSE
    • Rejected job applicant leaving negative comments across company profiles
    • No line of defense + fresh, relevant results on the negative reviews!
  • 13. IT’S JUST A TOUGH INDUSTRY
    • Highly competitive, low-trust industry
    • Shady Facebook campaign
    • No social accounts and a roundabout Help Center
  • 14. What’s the best tool for ORM?
  • 15.  
  • 16. GET THE ORM GUIDE
    • outspokenmedia.com/guides/orm-guide/
  • 17. THANK YOU
    • Contact us:
    • [email_address]
    • Follow us:
    • @ outspokenmedia