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30 Digital Marketing Metrics You Need to Track
 

30 Digital Marketing Metrics You Need to Track

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Albany Ad Club presentation on November 19, 2013 by Rhea Drysdale. The Albany Ad Club Presents Our Next Seminar: "30 Digital Marketing Metrics You Need to Track" Everyone knows you should be marketing ...

Albany Ad Club presentation on November 19, 2013 by Rhea Drysdale. The Albany Ad Club Presents Our Next Seminar: "30 Digital Marketing Metrics You Need to Track" Everyone knows you should be marketing online. So, you created a website, started a blog, registered your social media profiles, and claimed your local listings. Was it worth it? How do you know? If you outsourced the work, what's the ROI? Is that work helping or even hurting your online presence?

In this session, Rhea Drysdale, CEO at Outspoken Media, will arm you with the performance metrics you need to be tracking to measure the success of your organic marketing efforts.

About our Speaker: Rhea Drysdale is the CEO of Outspoken Media, Inc., an Internet marketing company that specializes in organic link development, online reputation management, and search engine optimization. She works closely with her team to help grow, protect, and manage their client's brands online. Rhea speaks nationally at events like Pubcon, Search Marketing Expo, MozCon, SearchLove, and Search Engine Strategies. Rhea's expertise has been featured on CNN.com, in the Wall Street Journal, and in numerous publications on online reputation management and search engine optimization.

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    30 Digital Marketing Metrics You Need to Track 30 Digital Marketing Metrics You Need to Track Presentation Transcript

    • 30 Digital Marketing Metrics You Need to Track October 19, 2013 Rhea Drysdale | @Rhea
    • Rhea Drysdale, CEO Outspoken Media, Inc. Troy, NY @Rhea | @outspokenmedia http://outspokenmedia.com/ 2
    • BUSINESS GOALS
    • 1 Conversions
    • 5
    • 2 Trends
    • What happened? 7
    • 8
    • What happened? 9
    • 10
    • 3 Revenue
    • It’s Nov 19th 17
    • 4 Expenses
    • It’s Nov 19th 19
    • 5 ROI
    • (gain-cost) x 100 cost 21
    • ($75,000-$25,000) x 100 $25,000 22
    • 200% ROI 23
    • BUSINESS DEVELOPMENT
    • 6 Pipeline Value
    • 12
    • 13
    • 7 Close Rate (then calculate qualified leads and sources) leads and sources) leads and sources)
    • 15
    • TECHNICAL
    • 8 Site Errors
    • 9 Page Speed
    • SEO & Social
    • 10 Domain Authority
    • 31
    • 11 Rankings NOT DEAD!
    • Meet the Blogger Quality Matrix 34
    • 12 Relevance
    • Very relevant Relevant Less relevant 36
    • 13 Backlinks
    • 38
    • 14 Social Engagement
    • 40
    • 15 Referrals
    • Mozinar Text Re-brand 42
    • CONTENT
    • 16 Indexed Pages
    • 45
    • Over-indexed in Bing 46
    • 17 Blocked Pages
    • Are you blocking the right content? 48
    • 18 Top Landing Pages (that convert)
    • High bounce rate, high conversions-we should work on that! 50
    • Solve for (not provided); focus on landing pages that convert for relevant keywords that rank 51
    • 19 Content Quality
    • Doh! 53
    • Data are not created equal
    • 20 Organic Visits
    • Meh! 56
    • 21 Organic Visits to Core Pages
    • Woohoo! 58
    • USER BEHAVIOR
    • 22 Browsing Experience
    • 62
    • 23 Desktop vs Mobile vs Tablet
    • We needed a mobile solution yesterday! 64
    • 24 Specific devices
    • 66
    • http://www.responsinator.com/ http://mattkersley.com/responsive/ 67
    • QUALITY ASSURANCE
    • Early indicators
    • Track what matters the MOST! 70
    • 59
    • 71
    • Late indicators
    • 25 Messages
    • Listen up!
    • 26 Backlinks to your site
    • This is fishy.
    • 27 Anchor text
    • So natural!
    • 28 Manual actions
    • Ut oh! 80
    • 29 Algorithm impact
    • 83
    • 82
    • 30 What do you need to track?
    • Get the deck: http://www.slideshare.net/rdrysdale Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia