0
30 Digital Marketing Metrics
You Need to Track
October 19, 2013
Rhea Drysdale | @Rhea
Rhea Drysdale, CEO
Outspoken Media, Inc.
Troy, NY

@Rhea | @outspokenmedia
http://outspokenmedia.com/
2
BUSINESS
GOALS
1

Conversions
5
2

Trends
What happened?

7
8
What happened?

9
10
3

Revenue
It’s Nov 19th

17
4

Expenses
It’s Nov 19th

19
5

ROI
(gain-cost) x 100
cost

21
($75,000-$25,000) x 100
$25,000

22
200%

ROI
23
BUSINESS
DEVELOPMENT
6

Pipeline Value
12
13
7

Close Rate

(then calculate qualified
leads and sources)
leads and sources)
leads and sources)
15
TECHNICAL
8

Site Errors
9

Page Speed
SEO & Social
10

Domain
Authority
31
11

Rankings
NOT DEAD!
Meet the Blogger
Quality Matrix

34
12

Relevance
Very relevant

Relevant

Less relevant

36
13

Backlinks
38
14

Social
Engagement
40
15

Referrals
Mozinar

Text

Re-brand

42
CONTENT
16

Indexed
Pages
45
Over-indexed
in Bing

46
17

Blocked
Pages
Are you blocking the right
content?

48
18

Top Landing
Pages
(that convert)
High bounce rate, high conversions-we should work on that!
50
Solve for (not provided);
focus on landing pages
that convert for relevant
keywords that rank

51
19

Content
Quality
Doh!

53
Data are not
created equal
20

Organic Visits
Meh!

56
21

Organic Visits
to Core Pages
Woohoo!

58
USER
BEHAVIOR
22

Browsing
Experience
62
23

Desktop vs
Mobile vs
Tablet
We needed a mobile solution yesterday!
64
24

Specific
devices
66
http://www.responsinator.com/
http://mattkersley.com/responsive/
67
QUALITY
ASSURANCE
Early
indicators
Track what matters the MOST!

70
59
71
Late
indicators
25

Messages
Listen up!
26

Backlinks to
your site
This is fishy.
27

Anchor text
So natural!
28

Manual
actions
Ut oh!

80
29

Algorithm
impact
83
82
30

What do you
need to track?
Get the deck:
http://www.slideshare.net/rdrysdale
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia
30 Digital Marketing Metrics You Need to Track
30 Digital Marketing Metrics You Need to Track
30 Digital Marketing Metrics You Need to Track
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30 Digital Marketing Metrics You Need to Track

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Albany Ad Club presentation on November 19, 2013 by Rhea Drysdale. The Albany Ad Club Presents Our Next Seminar: "30 Digital Marketing Metrics You Need to Track" Everyone knows you should be marketing online. So, you created a website, started a blog, registered your social media profiles, and claimed your local listings. Was it worth it? How do you know? If you outsourced the work, what's the ROI? Is that work helping or even hurting your online presence?

In this session, Rhea Drysdale, CEO at Outspoken Media, will arm you with the performance metrics you need to be tracking to measure the success of your organic marketing efforts.

About our Speaker: Rhea Drysdale is the CEO of Outspoken Media, Inc., an Internet marketing company that specializes in organic link development, online reputation management, and search engine optimization. She works closely with her team to help grow, protect, and manage their client's brands online. Rhea speaks nationally at events like Pubcon, Search Marketing Expo, MozCon, SearchLove, and Search Engine Strategies. Rhea's expertise has been featured on CNN.com, in the Wall Street Journal, and in numerous publications on online reputation management and search engine optimization.

Published in: Education, Business, Technology
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  • Sorry guys, the deck converted oddly and there are some funky mistakes in there. Hopefully doesn't kill the quality of the content too badly!
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Transcript of "30 Digital Marketing Metrics You Need to Track"

  1. 1. 30 Digital Marketing Metrics You Need to Track October 19, 2013 Rhea Drysdale | @Rhea
  2. 2. Rhea Drysdale, CEO Outspoken Media, Inc. Troy, NY @Rhea | @outspokenmedia http://outspokenmedia.com/ 2
  3. 3. BUSINESS GOALS
  4. 4. 1 Conversions
  5. 5. 5
  6. 6. 2 Trends
  7. 7. What happened? 7
  8. 8. 8
  9. 9. What happened? 9
  10. 10. 10
  11. 11. 3 Revenue
  12. 12. It’s Nov 19th 17
  13. 13. 4 Expenses
  14. 14. It’s Nov 19th 19
  15. 15. 5 ROI
  16. 16. (gain-cost) x 100 cost 21
  17. 17. ($75,000-$25,000) x 100 $25,000 22
  18. 18. 200% ROI 23
  19. 19. BUSINESS DEVELOPMENT
  20. 20. 6 Pipeline Value
  21. 21. 12
  22. 22. 13
  23. 23. 7 Close Rate (then calculate qualified leads and sources) leads and sources) leads and sources)
  24. 24. 15
  25. 25. TECHNICAL
  26. 26. 8 Site Errors
  27. 27. 9 Page Speed
  28. 28. SEO & Social
  29. 29. 10 Domain Authority
  30. 30. 31
  31. 31. 11 Rankings NOT DEAD!
  32. 32. Meet the Blogger Quality Matrix 34
  33. 33. 12 Relevance
  34. 34. Very relevant Relevant Less relevant 36
  35. 35. 13 Backlinks
  36. 36. 38
  37. 37. 14 Social Engagement
  38. 38. 40
  39. 39. 15 Referrals
  40. 40. Mozinar Text Re-brand 42
  41. 41. CONTENT
  42. 42. 16 Indexed Pages
  43. 43. 45
  44. 44. Over-indexed in Bing 46
  45. 45. 17 Blocked Pages
  46. 46. Are you blocking the right content? 48
  47. 47. 18 Top Landing Pages (that convert)
  48. 48. High bounce rate, high conversions-we should work on that! 50
  49. 49. Solve for (not provided); focus on landing pages that convert for relevant keywords that rank 51
  50. 50. 19 Content Quality
  51. 51. Doh! 53
  52. 52. Data are not created equal
  53. 53. 20 Organic Visits
  54. 54. Meh! 56
  55. 55. 21 Organic Visits to Core Pages
  56. 56. Woohoo! 58
  57. 57. USER BEHAVIOR
  58. 58. 22 Browsing Experience
  59. 59. 62
  60. 60. 23 Desktop vs Mobile vs Tablet
  61. 61. We needed a mobile solution yesterday! 64
  62. 62. 24 Specific devices
  63. 63. 66
  64. 64. http://www.responsinator.com/ http://mattkersley.com/responsive/ 67
  65. 65. QUALITY ASSURANCE
  66. 66. Early indicators
  67. 67. Track what matters the MOST! 70
  68. 68. 59
  69. 69. 71
  70. 70. Late indicators
  71. 71. 25 Messages
  72. 72. Listen up!
  73. 73. 26 Backlinks to your site
  74. 74. This is fishy.
  75. 75. 27 Anchor text
  76. 76. So natural!
  77. 77. 28 Manual actions
  78. 78. Ut oh! 80
  79. 79. 29 Algorithm impact
  80. 80. 83
  81. 81. 82
  82. 82. 30 What do you need to track?
  83. 83. Get the deck: http://www.slideshare.net/rdrysdale Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia
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