01 19 11 Wallace Church
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

01 19 11 Wallace Church

  • 602 views
Uploaded on

Wallace Church Capabilities Overview

Wallace Church Capabilities Overview

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
602
On Slideshare
591
From Embeds
11
Number of Embeds
2

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 11

https://www.linkedin.com 8
http://www.linkedin.com 3

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. OVERVIEWWALLACE CHURCH — STRATEGIC BRANDING & PACKAGING DESIGN
  • 2. WHO WE AREWALLACE CHURCH, INC.• 35 Years of Experience• Independently Owned• Global reach through international affiliations• ViBE® - A disciplined process that Integrates strategy and creativity across all brand touch points• 45 - Member Team
  • 3. WHO WE AREWALLACE CHURCH, INC.• Strategic & Creative Synergy• Structural and Graphic Packaging• Consumer Research Coordination• Range of Product Categories & Retail Environments• Brand Innovation/Renovation Expertise• Brand Identity Architectures: One Brand and/or Multi-Product Segments• Package Structure/Graphic Design Integration• Sustainable Consultation
  • 4. OVERVIEWWALLACE CHURCH — DIVERSE CLIENT BASE
  • 5. WALLACE CHURCH, INC.STRATEGIC BRANDING & PACKAGE DESIGNOUR PROCESS
  • 6. DISCIPLINED STRATEGIC PROCESSVISUAL BRAND ESSENCE — ViBE™
  • 7. ViBE™ VISUAL BRAND ESSENCE OVERVIEWHUMAN PERCEPTUAL HIERARCHY COLOR • SHAPE • NUMBERS • WORDS
  • 8. STRATEGIC BRANDING PROCESSSTEP ONE — SEEK• Research – Review existing research, recommend additional research, gain an in-depth understanding of existing brand equities• Category Sweep — Audits across a variety of traditional (bricks and mortar) and on-line channels within and outside relevant product categories• Trends Review — A review of relevant category, product and lifestyle trends that can have an impact on the assignment and that can identify unique opportunities
  • 9. STRATEGIC BRANDING PROCESSSTEP TWO — DISTINGUISH• Brand DNA – Identify the primary functional and emotional benefits of the brand and establish a core essence• Brand Mentors — Identify aspirational brands outside of our product category• Consumer Profiles — Visually depict our consumer and their daily lifestyle, habits, influencers, etc.
  • 10. STRATEGIC BRANDING PROCESSSTEP THREE — VISUALIZE• Visual Essence Boards — Develop a range of visual design territories or themes that capture the core essence and positioning of the brand. The design territories become the catalyst for the design process• ViBE™ Research — Use “creative consumers’ to help either validate or further evolve the various ViBE™ components• Brand Essence Books — Contains usage guidelines and specifications for all visual components, including color, imagery, typography, iconography, etc. and will be used to guide the creative development process across all touch points
  • 11. LEAN CUISINEORIGINAL DESIGN
  • 12. LEAN CUISINEBRAND IDENTITY
  • 13. LEAN CUISINEBRAND REDESIGN & ARCHITECTURE
  • 14. LEAN CUISINEDESIGN EVOLUTION
  • 15. LEAN CUISINEDESIGN EVOLUTION
  • 16. LEAN CUISINEDESIGN EVOLUTION
  • 17. SESMARKORIGINAL DESIGN
  • 18. SESMARKFINAL LOGO DESIGN
  • 19. PANOS BRANDSSESMARK — FINAL DESIGN
  • 20. PANOS BRANDSSESMARK — FINAL DESIGN
  • 21. CIAO BELLAORIGINAL DESIGN
  • 22. CIAO BELLAGELATO AND SORBET — FINAL DESIGN
  • 23. CIAO BELLAGELATO AND SORBET
  • 24. CIAO BELLAGELATO AND SORBET
  • 25. CIAO BELLAGELATO AND SORBET MINI CUPS
  • 26. STEAZORIGINAL DESIGN
  • 27. STEAZSPARKLING GREEN TEA
  • 28. STEAZSPARKLING GREEN TEA — ZERO CALORIE
  • 29. STEAZSPARKLING GREEN TEA — 4 – PACK CARRIER
  • 30. TATA BEVERAGE COMPANYEIGHT ‘O CLOCK COFFEE — FINAL
  • 31. P&G/GILLETTEMACH3 NEW BRAND DEVELOPMENT
  • 32. P&G/GILLETTEMACH3
  • 33. P&G GILLETTEMACH 3 LINE
  • 34. P&G/GILLETTEVENUS
  • 35. P&G/GILLETTEVENUS
  • 36. P&G GILLETTEVENUS — LINE
  • 37. THE DIAL CORPORATIONRIGHT GUARD RGX NEW BRAND DESIGN
  • 38. THE DIAL CORPORATIONRGX BODY SPRAY
  • 39. ST. IVESORIGINAL DESIGN
  • 40. ALBERTO CULVERST. IVES REDESIGN — FINAL DESIGN
  • 41. ALBERTO CULVERST. IVES REDESIGN — FINAL DESIGN
  • 42. BRADFORD SOAPSDENDERA NEW BRAND DEVELOPMENT — FINAL DESIGN
  • 43. BRADFORD SOAPSATOMIC BEAUTY NEW BRAND DEVELOPMENT — CONCEPT DEVELOPMENT
  • 44. RENUZITORIGINAL DESIGN
  • 45. RENUZITNEW DESIGN, ARCHITECTURE, SEGMENTATION
  • 46. RENUZITNEW DESIGN, ARCHITECTURE, SEGMENTATION
  • 47. KIMBERLY-CLARKVIVA ORIGINAL
  • 48. KIMBERLY-CLARKVIVA REDESIGN
  • 49. THE PROCTER & GAMBLE COMPANYDAWN — BASE
  • 50. THE PROCTER & GAMBLE COMPANYDAWN — PURE ESSENTIALS
  • 51. SCHERING-PLOUGH CONSUMERCLARITIN OTC LAUNCH
  • 52. NOVARTIS CONSUMER HEALTHPREVACID OTC LAUNCH
  • 53. BROWN - FORMANFINLANDIA
  • 54. BROWN-FORMANSOUTHERN COMFORT — STRUCTURE AND GRAPHIC DESIGN
  • 55. WYATT ZIERZYGO — GRAPHIC DESIGN
  • 56. WYATT ZIER44º NORTH — GRAPHIC DESIGN
  • 57. WYATT ZIERSHANGO — GRAPHIC DESIGN CONCEPT
  • 58. WYATT ZIERSHANGO — CORE VISUAL
  • 59. CALLAWAY GOLFPREMIUM GOLF BALLS — DESIGN CONCEPT
  • 60. DELL INC.STUDIO HYBRID
  • 61. DELL INC.ADAMO
  • 62. DUNKIN’ DONUTSHOLIDAY ICONS
  • 63. DUNKIN BRANDSHOLIDAY PROMOTION
  • 64. POLLY-OFINAL LOGO DESIGN
  • 65. PARKERFINAL LOGO DESIGN
  • 66. NORELCOFINAL LOGO DESIGN
  • 67. NECKY KAYAKSFINAL LOGO DESIGN
  • 68. OCEAN KAYAKFINAL LOGO DESIGN
  • 69. GORHAMFINAL LOGO DESIGN
  • 70. HOME DEPOTMILLSTEAD FINAL LOGO DESIGN
  • 71. HOME DEPOTMILLSTEAD FINAL LOGO DESIGN
  • 72. THANK YOU!