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Mobile Apps - World Usability Day 2009
 

Mobile Apps - World Usability Day 2009

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    Mobile Apps - World Usability Day 2009 Mobile Apps - World Usability Day 2009 Presentation Transcript

    • It's all about the apps:  Smartphone Apps Overview  
      Rich Miller
      Research Scientist , LexisNexis
      World Usability Day - November 12, 2009
      Note: This PPT is designed to be used both as a presentation and reference, so much of the detail is for reference mode, but feel free to contact Rich Miller for more detail – richmiller1@gmail.com
      Slides will be available at http://www.slideshare.net/rdm121
    • Agenda
      Introduction to smartphones and apps
      App design challenges and guidelines
      Example apps and design characteristics
      Live iphone app demos
      15 apps in 15 minutes (approximately)
      Q & A
      2
    • early visions of mobile computingt
      3
    • Smartphone, App Basics
      Smartphones
      Mobile phones with advanced capabilities
      Essentially pocket computers
      Phone just onefunction among a growing number of capabilities.
      Smartphones are increasingly subsuming most other “gadgets”
      iphone and blackberry most prevalent in U.S.
      Late entries (Google Android, Palm Pre) face uphill climb
      In UK/Europe, Nokia dominates at least “basic mobile”
      Apps
      A program that runs on a hand-held device
      Mobile apps are smaller in scope, more targeted to a task
      Very much like widgets
      Difference between “loaded app” and “mobile-enabled site”
      App = mini-program residing on the device, internet connection not necessarily required
      mobile-enabled site = web site with specially-formatted pages, called “web apps” by Apple.
      4
    • What’s the big deal about smartphones?
      They represent a tipping point in computing
      Ubiquity and convenience changing the landscape
      Mobile computing becoming next big wave of change
      Having one is truly life-changing
      you’ll understand when you get one
      Smartphoneshave “sensing” capabilities
      Seeing through camera, Hearing through microphone
      Multi-touch interfaces – tap and gesture
      Sense Orientation in space – tilting, pointing
      Geographic location - GPS
      Sensing makes mobile devices more intelligent
      A world full of devices sucking up data into the internet!
      They run apps, making a smartphone a portable, virtually unlimited information/media tool set.
      5
    • What’s so special about the iphone?
      They are immensely popular (and sometimes required)
      Despite the high cost and lack of network choice
      Dramatically influential and “game-changing”
      New user interaction > fingers-based “multi-touch” paradigm
      Superior integration and design – both hardware and sw
      digital swiss army knife
      remote controls” for various aspects of life
      The cool factor – almost-mesmerizing impact
      Anyone who borrows, experiences one , wants one
      Development toolkit makes it easy to build apps
      Owners constantly use them, brag about them, show them off
      6
    • Apps create new set of behaviors
      Settle arguments, satisfy curiosity
      Socialize from anywhere (never be alone)
      Never be bored, or socially awkward, again
      Talk to apps, not just your phone
      Capture info - taking pics, recording sounds, etc.
      Don’t get lost as much – navigation support
      Remember things, be more organized
      Interstitial, workflow-moving tasks
      Return of the 1960’s handheld radio
      7
    • iphone app wall
      A subset of the more than 100,000 apps in the App Store
      50K in July last time I showed this slide!
      8
    • Apps observations and trends
      App store model has been extremely successful
      Can anyone catch up with Apple and its 100K apps?
      Android now up to 10K apps, Blackberry 2K.
      Customer comments are powerful
      They can make or break an app
      Distributions can be bimodal – love it or hate it.
      Most apps are < $10, though some can be “expensive”
      e.g. $40 for law school flashcards, $50 for Black’s Law Dictionary
      Increasingly more apps for professional space
      Other Observations
      Most popular apps more for social/play than job/productivity
      A paid app being more popular than free apps is a good sign
      9
    • Apps landscape
      Social
      Life/style
      Games
      Reference/Prod/Edu/Finance
      Entertain/Sports/Music/etc
      News
      work
      docs to go
      LN get-a-case
      CA case law
      simplemind
      black’s law
      dictionary
      fedregcivpro
      evernote/shovebox
      bloomberg
      linkedIn
      patents
      epocrates
      photoshop
      bump
      Wolfram alpha
      gmail/cal/tasks…
      3D brain
      wikipanion
      Autodesk sketchbook and whiteboard apps
      newyorktimes
      usatoday
      abcnews
      google mobile
      weather channel
      kayak
      google maps
      huffpost/drudge
      ibird
      shazam
      mediafly
      zillo
      amazon
      joost
      facebook
      kindle
      reader
      milesplit
      ESPN
      banjo hoedown
      target/walmart
      flixster
      louvre
      madden
      football
      tap tap
      revenge
      rock
      band
      comics
      pandora/lastfm
      play
      consume
      create
    • Sensing apps
      Shazam – recorded music
      Camera/evernote/etc. – images
      Neoreader – bar codes
      Recorder/evernote – sounds
      Google earth/maps – geo-position
      Free wifi – wifi networks
      image + place + time
      Eaton, OH
      9/19/2009
      12:31 p.m.
      11
    • Mobile design/usability challenges
      Striking balance between space/simplicity and feature set size
      Integrating with existing/related products
      how does it fit into existing toolset/suite?
      intelligent “chaining” of apps, e.g. google mobile > safari
      Adapting to the human pointing device (the finger)
      ANY finger preferable to the dreaded stylus.
      Adapting to no multitasking (at least iphone)
      importance of saving state; fast app loading
      Performance –network speed more forgiven than app-loading speed
      network may not be fully ready for video
      App management – iphone system too shallow
      Readability and posture issues
      Shorter width is actually better for reading
      the hunchback thing can’t be good!
      12
    • Guidelines for mobile app design
      Follow mobile design conventions (formal or de-facto)
      Break suites/apps/icontent into manageable chunks
      Don’t try to cram a browser app into a mobile app
      Keep it simple, nimble, and quick
      “Figure out the absolute least you need to do to implement the idea, do just that, and then polish the hell out of the experience.” – more
      Take advantage of mobile interaction features
      Tapping, flipping, shaking, turning, GPS,
      Favor tapping over scrolling
      Support workflow stimulating tasks
      Remember Fitts’ Law – make targets sufficiently large and apart
      Don’t waste screen space on superfluous elements
      Use transparent menus - See Tufteiphone video
      Encourage homescreen shortcuts to web pages (e.g. icons)
      Don’t invite users to hammer you in the itunes comments
      See more at Smashing Magazine, squidoo, Apple, Microsoft
      13
    • What mobile apps mean for design in general
      Gesture, voice interactions and other design techniques spread to other platforms
      Focus on simplicity, efficiency, de-featuring
      Similar to how browser-based design informed desktop-application design
      Increased focus on collaboration
      Many mobile tasks highly collaborative
      Sensing capabilities spread to static devices
      14
    • Study: Mobile usage in law schools
      3 phases
      Spring: interviews about mobile usage (April 2009)
      Summer: create and mock up application concepts
      Fall: return to students for feedback on concepts
      Particular focus on the iphone, given its popularity and influence on interaction design
      Phase 1 interviews were open-ended, qualitative and aimed at…
      …understanding how mobile devices affected student work patterns
      …identifying opportunities for creating mobile offerings
      Phase3 in process…
      15
    • The Students
      • U of Dayton
      • U of Michigan
      • Indiana U
      16
    • smartphone tour/demo
      Each student provided a 2-4 minute tour/demo of their smartphone…
      17
    • LexisNexis “get-a-case” app
      18
    • Legal reference - The law pod
      Federal Rules of…
      Civil Procedure
      Criminal Procedure
      Appellate Procedure
      Bankruptcy
      Evidence
      U.S. Constitution
      bimodal comment distributions not uncommon
      19
    • Legal reference - California Law
      20
    • Cliff Maier patents reference
      Data screen-scraped from USPTO site
      21
    • Black’s Law Dictionary (West)
      22
    • Reed Elsevier Proprietary & Confidential
      Medical - Epocrates
      23
    • Reed Elsevier Proprietary & Confidential
      Medical - Netter Anatomy Flash Cards
      24
    • Reed Elsevier Proprietary & Confidential
      MedSci - Papers
      25
    • Wolfram Alpha
      26
      $50!
    • Productivity - Documents to Go
      27
    • Capture & Organize - Evernote/shovebox/etc.
      28
    • Travel info-seeking - Kayak
      29
    • Craigs’ List
      30
    • Congress – example of “trading-card” like app
      Apps a good fit for finite sets of discrete “information objects”
      31
    • iBird – more “trading cards”
      32
    • Using Visuals - World Factbook
      33
    • Using Visuals - Starmap Pro
      34
    • Entertainment as design pioneer- ESPN Scorecenter, Mobile Web
      Good example of visualization on mobile device
      35
    • Games – Madden Football
      36
    • Games - Rock Band, Tap Tap Revenge
      37
    • iphone demos – 15 apps in 15 mins!
      Social – linkedin
      Life/style – kayak, zillow
      Ref/prod/edu/fin – LN get-a-case, patents, simplemind, evernote, wikipanion, autodesk sketchbook, google mobile
      News – usatoday
      Ent/sports/music/etc – lastfm, milesplit, louvre
      Games – madden football
      38
    • Apps landscape
      Social
      Life/style
      Games
      Reference/Prod/Edu/Finance
      Entertain/Sports/Music/etc
      News
      work
      LN get-a-case
      simplemind
      evernote
      linkedIn
      patents
      wikipanion
      Autodesk sketchbook
      usatoday
      google mobile
      kayak
      zillo
      milesplit
      louvre
      madden
      football
      lastfm
      play
      consume
      create
    • Questions?
      Q&A now
      Feel free to catch me later today
      future
      richard.miller@lexisnexis.com
      richmiller1@gmail.com
      www.slideshare.com/rdm121
      40