Your SlideShare is downloading. ×
0
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Web2.0 and What it Means for Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Web2.0 and What it Means for Business

647

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
647
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Web 2.0 and what it means for business Rich Miller Research Scientist LexisNexis New Technology Research RE Web 2.0+ Working Group September 27, 2007
    • 2. Background and Focus <ul><li>Background </li></ul><ul><ul><li>Ph.D. in Experimental Psychology (1988) </li></ul></ul><ul><ul><ul><li>with intention to go into software industry </li></ul></ul></ul><ul><ul><li>Human Factors and UI design </li></ul></ul><ul><ul><ul><li>AT&T Communications (1985-1991) </li></ul></ul></ul><ul><ul><ul><li>LexisNexis (1991-1999) </li></ul></ul></ul><ul><ul><ul><li>Structural Dynamics (1999-2000) </li></ul></ul></ul><ul><ul><li>Research Scientist </li></ul></ul><ul><ul><ul><li>LexisNexis (2000-) </li></ul></ul></ul><ul><li>Recent Focus </li></ul><ul><ul><li>User experience, HCI, advanced UIs </li></ul></ul><ul><ul><li>Web 2.0 and computing trends </li></ul></ul><ul><ul><li>Visualization </li></ul></ul><ul><ul><li>Rich Media </li></ul></ul>
    • 3. Relative value of dinner vs. talk
    • 4. If I give a $4 talk, will you be more satisfied with the Chef’s choice?
    • 5. What is web2.0, anyway?? <ul><li>A collection of new technologies and approaches </li></ul><ul><ul><li>Network as platform </li></ul></ul><ul><ul><li>Continually-updated software and services </li></ul></ul><ul><li>A change in behavior more than technology </li></ul><ul><ul><li>The “read/write” web </li></ul></ul><ul><ul><li>The “you” era </li></ul></ul><ul><li>The web 2.0 video describes it well </li></ul><ul><ul><li>Supermarket 2.0 not quite as good </li></ul></ul><ul><li>It’s just the web – the newer parts </li></ul>
    • 6. The web 2.0 tag cloud From wikipedia
    • 7. Web 2.0 visualized
    • 8. Web 2.0 is the web evolved
    • 9. Web 2.0 site/application types <ul><li>Knowledge sources – wikipedia, GoogleMaps, del.ico.us, technorati </li></ul><ul><li>Tools and Office suites - google, thinkfree, zoho, zimbra, writely </li></ul><ul><li>Collaboration - socialtext , basecamp , Lotus Connections </li></ul><ul><li>Dashboards/homes/portals - netvibes , google, ms live / spaces </li></ul><ul><li>Places to put your stuff (PKB) – box.net , gmail, basecamp, flickr, S3 </li></ul><ul><li>Integrators and Organizers – get your stuff together and connect it to other people’s stuff – del.ico.us, blummy , pocketmod , rememberthemilk , lastfm , lala , </li></ul><ul><li>Clubs and networks – myspace, facebook, linkedIn , lastfm </li></ul><ul><li>Blogs and self-expression platforms - technorati , youtube , jumpcut , digg , or any site that promises 15 minutes of fame </li></ul><ul><li>TV-replacements and other less-useful offerings </li></ul><ul><ul><li>blogs that interest only the author </li></ul></ul><ul><ul><li>advertisements disguised as something else </li></ul></ul><ul><ul><li>anything that my kids are using for superflous communicaton with their friends – (meebo, myspace, xanga) </li></ul></ul>
    • 10. Web 2.0 behaviors <ul><li>Consume </li></ul><ul><ul><li>Asking questions </li></ul></ul><ul><ul><li>Looking it up </li></ul></ul><ul><ul><li>Monitoring, counting and organizing </li></ul></ul><ul><li>Create </li></ul><ul><ul><li>Expressing oneself - as yourself or your cyberself </li></ul></ul><ul><ul><li>Creating and remixing </li></ul></ul><ul><ul><li>Self-improving </li></ul></ul><ul><li>Connect </li></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Discussing </li></ul></ul><ul><ul><li>Pontificating </li></ul></ul>
    • 11. The web2.0 triangle create consume connect/share As applications mature, they move toward the middle, e.g. GoogleMaps adding mymaps
    • 12. Web Trends 2007
    • 13. Who is participating in web 2.0? <ul><li>By now, every user by now has participated in some form </li></ul><ul><ul><li>Web 2.0 approaches are permeating the web </li></ul></ul><ul><li>Huge growth of participatory web sites </li></ul><ul><ul><li>668% increase in last 2 years </li></ul></ul><ul><ul><li>Now account for 12% of the web! </li></ul></ul><ul><li>Not just for youngsters </li></ul><ul><ul><li>Wikipedia:18-34 tend to consume what 35-55+ produce </li></ul></ul><ul><ul><li>Youtube: 18-24 less likely to upload than are older users </li></ul></ul><ul><li>Participation is viral (like viral marketing) </li></ul><ul><ul><li>Example: RE Revolve blog site </li></ul></ul><ul><li>Usage patterns continue to emerge </li></ul><ul><ul><li>e.g. top 3 Youtube users (source: Hitwise / Claritas ) </li></ul></ul><ul><ul><ul><li>Young Digerati </li></ul></ul></ul><ul><ul><ul><li>Money and Brains </li></ul></ul></ul><ul><ul><ul><li>Bohemian Mix </li></ul></ul></ul>
    • 14. How web 2.0 is changing the user experience <ul><li>Networked applications provide more context and continuity – apps depend on one another </li></ul><ul><li>AJAX-enabled interactions </li></ul><ul><ul><li>Staying in place </li></ul></ul><ul><ul><li>Preservation of task flow </li></ul></ul><ul><li>Rich internet applications (RIAs) are emerging, displacing the page metaphor </li></ul><ul><ul><li>Powerful, smoother, visually-stable applications </li></ul></ul><ul><ul><li>Animation provides more engaging experience </li></ul></ul><ul><li>Line between desktop and online blurring </li></ul><ul><ul><li>For the “occasionally connected” </li></ul></ul><ul><ul><li>Users want more applications online </li></ul></ul><ul><li>Metadata-driven navigation </li></ul><ul><ul><li>Tagging and faceted browse (e.g. TotalSearch) </li></ul></ul><ul><li>Applications are now increasingly visual </li></ul>
    • 15. Brave New World of online communities The “participatory web” is now 12% of the web itself Where’s LinkedIn? Is there such a thing as “web2.0 participatory hangover?”
    • 16. The web 2.0 social conundrum #1 <ul><li>The pressure to make friends </li></ul><ul><li>My last.fm social network: </li></ul>Nathan A. W. from Canada Elin from Sweden me < friends nearest neighbors > My daughter buddy from cinci Dayton campus buddy
    • 17. The web 2.0 social conundrum #2 <ul><li>Wondering if they will pay attention and like it </li></ul><ul><li>Reactions to my youtube video : </li></ul>friend stranger daughter friend 7 people rated it 3 actually linked to it! approaching 1000 views Now 8 ratings, 1100+ views, 5 links, and 16 favorites
    • 18. new sites appear every day, e.g…. Q: What does this have to do with anything? A: It demonstrates the “lowering barrier of entry”
    • 19. The lowering barrier of entry <ul><li>The barrier of entry for competing on the web is approaching zero </li></ul><ul><li>Anyone wanting to start a web-based business can do so with very little startup costs </li></ul><ul><li>Hosting services are getting ridiculously cheap and it’s not just space you are getting for your money </li></ul><ul><ul><li>tons of tools come along with the space </li></ul></ul>
    • 20. Now how much would you pay?
    • 21. Ridiculously cheap hosting services It can get as cheap as $4 !
    • 22. What does it mean for business? <ul><li>Web 2.0 is raising the bar of user expectations </li></ul><ul><ul><li>Users bring life experiences into the workplace </li></ul></ul><ul><li>Better applications are being created at an increasingly faster rate </li></ul><ul><ul><li>To compete, traditional businesses must selectively embrace the more nimble approaches </li></ul></ul><ul><ul><li>Prepare to face difficult tradeoffs </li></ul></ul><ul><li>Strategy must include… </li></ul><ul><ul><li>How to leverage the participatory nature of the web behind the firewall </li></ul></ul><ul><ul><li>How to leverage the “free web” without compromising quality, security, and profit making </li></ul></ul><ul><ul><li>Overall, fostering a web 2.0 mentality </li></ul></ul><ul><ul><ul><li>e.g, Can’t beat em, join em </li></ul></ul></ul>
    • 23. Using analytics to guide decision-making Required reading for New Technology Research staff Formula for success = leverage the web + be more nimble + use analytics-driven decision-making process? See also: pre-book article
    • 24. RE Web 2.0 projects and products <ul><li>LexisNexis </li></ul><ul><ul><li>Patents and sentiment analysis applications offering “rich user interfaces” and charting/visualization </li></ul></ul><ul><ul><li>Several projects in the works around social computing </li></ul></ul><ul><li>Elsevier </li></ul><ul><ul><li>Engineering Village – for patents researchers </li></ul></ul><ul><ul><li>Scopus </li></ul></ul><ul><ul><ul><li>2collab – beta offering collaboration tools for researcher </li></ul></ul></ul><ul><ul><ul><ul><li>del.icio.us-like interface includes bookmarks, tags, user-groups, and comments.   </li></ul></ul></ul></ul><ul><ul><li>Plans for rich internet applications </li></ul></ul><ul><li>Reed Business Information </li></ul><ul><ul><li>Hotfrog – self-publishing business directory </li></ul></ul>
    • 25. What does it mean for UX? <ul><li>The best UIs are coming out of web 2.0 </li></ul><ul><ul><li>e.g. Google Maps, flickr, del.ico.us, etc. </li></ul></ul><ul><li>Designers should live the web2.0 life </li></ul><ul><ul><li>Go ahead, it’s fun! </li></ul></ul><ul><li>The designer’s toolbox is being greatly expanded to include many more options </li></ul><ul><ul><li>e.g. AJAX enables a whole set of new interactions </li></ul></ul><ul><li>Tools are becoming easier to use </li></ul><ul><ul><li>Designers can get closer to implementation </li></ul></ul>
    • 26. 6 themes of designer role change <ul><li>See article: Web 2.0 for Designers </li></ul><ul><ul><li>Writing semantic markup </li></ul></ul><ul><ul><ul><li>transition to XML) </li></ul></ul></ul><ul><ul><li>Providing Web services </li></ul></ul><ul><ul><ul><li>moving away from place) </li></ul></ul></ul><ul><ul><li>Remixing content </li></ul></ul><ul><ul><ul><li>about when and what, not who or why) </li></ul></ul></ul><ul><ul><li>Emergent navigation and relevance </li></ul></ul><ul><ul><ul><li>users are in control) </li></ul></ul></ul><ul><ul><li>Adding metadata over time </li></ul></ul><ul><ul><ul><li>communities building social information) </li></ul></ul></ul><ul><ul><li>Shift to programming </li></ul></ul><ul><ul><ul><li>separation of structure and style) </li></ul></ul></ul><ul><ul><li>#7 candidate? – design for placelessness or ubiquitous computing </li></ul></ul>
    • 27. Task- oriented UIs (3) <ul><li>The interface changes slightly </li></ul><ul><li>to let you focus on likely tasks </li></ul>From tutorial by trulia
    • 28. Task- oriented UIs (4) <ul><li>The interface guides you along a list of tasks </li></ul>From tutorial by trulia
    • 29. Task-focused UI example: lala
    • 30. Task-focused UIs at work (4)
    • 31. Task-focused UIs at work (6) From tutorial by trulia
    • 32. Task-focused UIs at work (8) From tutorial by trulia
    • 33. Task-focused UIs at work (10) From tutorial by trulia
    • 34. From tutorial by trulia
    • 35.  
    • 36. Task-focused UIs at work (12)
    • 37. From tutorial by trulia
    • 38. Remember Maslow’s Hierarchy of Needs <ul><li>Companies that best satisfy human needs will win </li></ul><ul><ul><li>but don’t skip the more basic needs – e.g. security </li></ul></ul>See Rolf Skyberg (ebay) presentation Blogs, LinkedIn, Youtube MySpace, wikis 4-hour work week Privacy, Vidoop
    • 39. The 7 original web 2.0 “memes” <ul><li>Rich User Experiences </li></ul><ul><li>Harnessing Collective Intelligence </li></ul><ul><li>The Web as Platform </li></ul><ul><li>End of the Software Release Cycle </li></ul><ul><li>Lightweight Software and Business Models </li></ul><ul><li>Software Above the Level of a Single Device </li></ul><ul><li>Data as the next “Intel Inside” </li></ul>
    • 40. Rich user experiences #1 <ul><li>Definition and importance </li></ul><ul><ul><li>More engaging, interactive applications through leveraging improved capabilities of the web </li></ul></ul><ul><ul><li>A more “desktop-like” experience – drag/drop, highly interactive, smooth morphing of display </li></ul></ul><ul><ul><li>Rich components can be embedded in HTML pages </li></ul></ul><ul><li>Related concepts, technologies and issues </li></ul><ul><ul><li>Transcending the page metaphor </li></ul></ul><ul><ul><ul><li>Visually disruptive </li></ul></ul></ul><ul><ul><li>Rich Internet Applications ( RIAs ) </li></ul></ul><ul><ul><li>AJAX and eliminating page-refresh delays </li></ul></ul><ul><ul><ul><li>Stability of “place” and preservation of “flow” </li></ul></ul></ul><ul><ul><li>Adobe Flash/Flex/Apollo and MS Silverlight (WPF/E) </li></ul></ul><ul><ul><li>Widgets and components – widgetbox.com </li></ul></ul><ul><ul><li>Charting, visualization, and animation </li></ul></ul>
    • 41. <ul><li>Examples </li></ul><ul><ul><li>Google – Gmail/Office, Google Finance </li></ul></ul><ul><ul><li>EditGrid , Thinkfree , ZOHO, office apps </li></ul></ul><ul><ul><li>Backbase , Wrike PIMs </li></ul></ul><ul><ul><li>Sales bubble chart (visual i/o) </li></ul></ul><ul><ul><li>Flex Store (Adobe) </li></ul></ul><ul><ul><li>LN TotalPatent </li></ul></ul><ul><ul><li>Amazon book browser </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>People like them </li></ul></ul><ul><ul><li>Broader canvas/toolset for design </li></ul></ul><ul><ul><li>Break out of page metaphor, but seek optimal combinations of HTML + RIAs </li></ul></ul><ul><ul><li>Option for more types of richer interactions </li></ul></ul><ul><ul><li>Stability of “place” and preservation of “flow” </li></ul></ul><ul><ul><li>Keep issues in mind: </li></ul></ul><ul><ul><ul><li>link structure, usage analytics, lack of GUI standards </li></ul></ul></ul>Rich user experiences #2
    • 42. Rich Internet Applications (2) <ul><li> Apparent performance gains </li></ul><ul><ul><li>Smaller chunks of the page load faster than the whole page </li></ul></ul>
    • 43. Rich Internet Applications (3) <ul><li> Instant feedback: minimized reloads </li></ul>
    • 44. Harnessing collective intelligence #1 <ul><li>Definition and importance </li></ul><ul><ul><li>The most important, defining meme of web 2.0 </li></ul></ul><ul><ul><li>Empowering user community to contribute its intelligence </li></ul></ul><ul><ul><ul><li>… using links, user-provided content, and comments on content </li></ul></ul></ul><ul><ul><li>Leads to software that “makes itself smarter the more people use it” </li></ul></ul><ul><ul><li>Generating information from “the wisdom of the masses” </li></ul></ul><ul><ul><ul><li>Majority of people sharing common experience tend to be better than experts </li></ul></ul></ul><ul><li>Related concepts, technologies and issues </li></ul><ul><ul><li>collaboration </li></ul></ul><ul><ul><li>user-generated content </li></ul></ul><ul><ul><li>“ network effects” </li></ul></ul><ul><ul><li>“ database of intentions” and “architecture of participation” </li></ul></ul><ul><ul><li>the long tail </li></ul></ul><ul><ul><li>blogs and wikis </li></ul></ul><ul><ul><li>tags and folksonomies </li></ul></ul>
    • 45. <ul><li>Examples </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>de.lici.ous and Flickr </li></ul></ul><ul><ul><li>MySpace, Facebook, LinkedIn </li></ul></ul><ul><ul><li>Amazon tags / Yahoo myweb </li></ul></ul><ul><ul><li>Elsevier Engineering Village & RBI Hotfrog </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>Consider how user contributions might enhance new or existing applications </li></ul></ul><ul><ul><li>Anticipate a new set of interactions </li></ul></ul><ul><ul><ul><li>Tagging, uploading, commenting, navigating via user-generated data </li></ul></ul></ul><ul><ul><li>Look for opportunities to </li></ul></ul><ul><ul><ul><li>Harness intelligence behind the firewall </li></ul></ul></ul><ul><ul><ul><li>Use “free web” intelligence to enhance “subscription web” applications </li></ul></ul></ul>Harnessing collective intelligence #2
    • 46. Architecture of Participation Slide: Dion Hinchcliffe
    • 47. Web as platform #1 <ul><li>Definition and importance </li></ul><ul><ul><li>Building apps on top of web resources </li></ul></ul><ul><ul><li>The place where our software and data is moving to </li></ul></ul><ul><ul><li>Products and services of all types are increasingly connected to the web </li></ul></ul><ul><li>Related concepts, technologies, issues </li></ul><ul><ul><li>Web services – e.g. amazon S3 </li></ul></ul><ul><ul><li>Mashups, remixability </li></ul></ul><ul><ul><li>Open APIs </li></ul></ul>
    • 48. Web as platform #2 <ul><li>Examples </li></ul><ul><ul><li>Yahoo Pipes blog </li></ul></ul><ul><ul><li>FlashEarth mashup </li></ul></ul><ul><ul><li>Youtube video embedding </li></ul></ul><ul><ul><li>Amazon S3 </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>Think bigger </li></ul></ul><ul><ul><li>New aspect of design is how to leverage and integrate networked resources </li></ul></ul><ul><ul><li>How do opportunities change when your product requires authentication for access? </li></ul></ul><ul><ul><li>Learn about and play with APIs and web services </li></ul></ul>
    • 49. End of the Software Release Cycle #1 <ul><li>Definition and importance </li></ul><ul><ul><li>A departure from traditional, discrete release cycles in favor of gradual rollout and improvement of applications </li></ul></ul><ul><ul><li>The “perpetual beta” has been enabled by the web and SaaS (software as a service) </li></ul></ul><ul><li>Related concepts, technologies, issues </li></ul><ul><ul><li>Software as a Service </li></ul></ul><ul><ul><li>Constant, 2-way connection to users </li></ul></ul><ul><ul><li>Users as co-developers </li></ul></ul><ul><ul><li>Users willing to accept accompanying imperfections </li></ul></ul><ul><ul><li>Uptime and scaling very important </li></ul></ul>
    • 50. End of the Software Release Cycle #2 <ul><li>Examples </li></ul><ul><ul><li>Google the master </li></ul></ul><ul><ul><li>Flickr has new builds every 30 minutes </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>Less reliance on pre-release usability testing and more reliance on collecting and analyzing usage analytics </li></ul></ul><ul><ul><li>User expectation is one of gradual improvement, not “big bang” releases with list of “what’s new” features </li></ul></ul><ul><ul><li>More frequent, intimate interaction with users </li></ul></ul><ul><ul><ul><li>… likely in cyberspace </li></ul></ul></ul>
    • 51. Lightweight Software and Business Models #1 <ul><li>Definition and importance </li></ul><ul><ul><li>Simplicity and nimbleness over completeness </li></ul></ul><ul><ul><li>The result of 15 years of web experience </li></ul></ul><ul><ul><li>Simplicity of technology and standards leads to ease in understanding and compliance </li></ul></ul><ul><li>Related concepts, technologies, issues </li></ul><ul><ul><li>Arms race – newer companies have advantage with newer tools and standards </li></ul></ul><ul><ul><li>10-20X productivity increases achieved </li></ul></ul><ul><ul><li>Open-platform business models > “self-distributing ecosystems” + “building on the shoulders of giants” </li></ul></ul><ul><ul><li>Spreading product beyond the boundaries of its site </li></ul></ul><ul><ul><ul><li>Through APIs, widgets, badges , syndication </li></ul></ul></ul>
    • 52. Lightweight Software and Business Models #2 <ul><li>Examples </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>PHP and Ruby on Rails </li></ul></ul><ul><ul><li>Declarative programming </li></ul></ul><ul><ul><ul><li>what something is like, rather than how to create it, e.g. HTML, Adobe Flex MXML </li></ul></ul></ul><ul><ul><li>Blogs and wikis </li></ul></ul><ul><ul><li>Microformats </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>Easier tools means better teamwork between designers and developers </li></ul></ul><ul><ul><ul><li>Designers can get more technical </li></ul></ul></ul><ul><ul><li>Quicker and more frequent design iteration </li></ul></ul><ul><ul><li>Trading off feature depth for development speed? </li></ul></ul>
    • 53. Software above level of single device #1 <ul><li>Definition and importance </li></ul><ul><ul><li>Supports ubiquitous computing from anywhere using any device </li></ul></ul><ul><li>Related concepts, technologies, issues </li></ul><ul><ul><li>Server-side office suites </li></ul></ul><ul><ul><li>Vertical vs. horizontal models </li></ul></ul><ul><ul><ul><li>Vertical – vendor-controlled ecosystem </li></ul></ul></ul><ul><ul><ul><li>Horizontal – open, cooperating ecosystem under no central control (e.g. blogosphere) </li></ul></ul></ul><ul><ul><li>Mobile 2.0 </li></ul></ul><ul><ul><ul><li>Mobile devices getting smarter and more sophisticated, accounting for more net traffic </li></ul></ul></ul><ul><ul><ul><li>New opportunities to serve, attract customers </li></ul></ul></ul>
    • 54. Software above level of single device #2 <ul><li>Examples </li></ul><ul><ul><li>Google office </li></ul></ul><ul><ul><li>iTunes – not just for the ipod </li></ul></ul><ul><ul><li>Sony Connect </li></ul></ul><ul><ul><li>Zune Marketplace </li></ul></ul><ul><ul><li>Adobe Flash </li></ul></ul><ul><ul><li>The Blogosphere </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>Design above a single device </li></ul></ul><ul><ul><li>Think server-side tools </li></ul></ul><ul><ul><li>Anticipate various remote usage scenarios </li></ul></ul><ul><ul><li>Users will increasingly expect device-independent designs </li></ul></ul>
    • 55. Data as the next “intel inside” #1 <ul><li>Definition and importance </li></ul><ul><ul><li>Information is the core value, more than software </li></ul></ul><ul><ul><ul><li>Databases are behind the market-leading products </li></ul></ul></ul><ul><ul><li>The “race is on” to own major classes of online data </li></ul></ul><ul><ul><ul><li>Many classes on data unclaimed – e.g. identity, public calendar events, parental control data, etc. </li></ul></ul></ul><ul><ul><li>The best way to establish and maintain control of a hard to recreate set of data is to let users do it. </li></ul></ul><ul><li>Related concepts, technologies, issues </li></ul><ul><ul><li>Data-driven applications </li></ul></ul><ul><ul><li>User-generated content </li></ul></ul>
    • 56. Data as the next “intel inside” #2 <ul><li>Examples </li></ul><ul><ul><li>Images, charts and graphs </li></ul></ul><ul><ul><li>Geo maps and overlays – e.g. NAVTEQ </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Bookmarks – del.ici.ous </li></ul></ul><ul><ul><li>Books and merchandise - amazon </li></ul></ul><ul><li>What it means </li></ul><ul><ul><li>Remember that data can be the differentiator </li></ul></ul><ul><ul><li>Use data to define and enhance the UI </li></ul></ul><ul><ul><ul><li>e.g. surface data interesting to individual user rather than display same links everyone gets </li></ul></ul></ul><ul><ul><ul><li>e.g. create emergent navigation structures - navigation by tags or other user-generated metadata </li></ul></ul></ul>
    • 57. Web 2.0 gravitational effect Slide: Dion Hinchcliffe
    • 58. Common elements of success <ul><li>Data-driven </li></ul><ul><li>Decentralized ecosystems </li></ul><ul><li>Leveraged the user to add value </li></ul><ul><li>Platforms, not applications </li></ul><ul><li>Focused on The Long Tail </li></ul><ul><li>Monetized successfully </li></ul><ul><li>Motive force: collective intelligence </li></ul>source: Dion Hinchcliffe
    • 59. The long tail <ul><li>Studying and servicing micromarkets </li></ul><ul><li>Requires an automated customer self-service </li></ul>source: Dion Hinchcliffe
    • 60. Essential Web 2.0 Ground Rules <ul><li>Ease of Use is the most important feature of any Web site, Web application, or program . </li></ul><ul><li>Open up your content and services as much possible. </li></ul><ul><ul><li>There is no future in hoarding information, only facilitating it. </li></ul></ul><ul><li>Aggressively add feedback loops to everything. </li></ul><ul><ul><li>Pull out loops that don’t matter and emphasize ones that do. </li></ul></ul><ul><li>Continuous release cycles. </li></ul><ul><ul><li>The bigger the release, the more unwieldy it becomes. </li></ul></ul><ul><ul><li>Organic growth is the most powerful , adaptive , and resilient . </li></ul></ul><ul><li>Make your users part of your products. </li></ul><ul><ul><li>They are your most valuable source of content , feedback , and passion . </li></ul></ul><ul><ul><li>Understand social architecture and Architectures of Participation. </li></ul></ul><ul><ul><li>Give up non-essential control, or your users may go elsewhere. </li></ul></ul><ul><li>Turning Applications Into Platforms. </li></ul><ul><ul><li>Original uses of software, services, and content are just the beginning. </li></ul></ul><ul><ul><li>Don’t create social communities just to have them. </li></ul></ul><ul><ul><li>But do empower inspired users to create them. </li></ul></ul>source: Dion Hinchcliffe
    • 61. Enterprise 2.0 #1 <ul><li>Enterprise adoption of web 2.0 fueled by Seminal 2006 article by Andrew McAfee </li></ul><ul><ul><li>Web 2.0 tools as solution for collaboration </li></ul></ul><ul><ul><li>“Emergent, freeform, social applications for use within the enterprise” </li></ul></ul><ul><ul><li>2 main problems w/ channels & platforms: </li></ul></ul><ul><ul><ul><li>Many users unhappy with email/IM channels and intranet/portal platform </li></ul></ul></ul><ul><ul><ul><li>Current tools not good at capturing knowledge </li></ul></ul></ul><ul><ul><li>Solution: make the practices and outputs of knowledge workers visible through the use of blogs, wikis and other tools </li></ul></ul>
    • 62. Enterprise 2.0 #2 <ul><li>SLATES </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Linking </li></ul></ul><ul><ul><ul><li>connect information together into a meaningful information ecosystem using the model of the Web </li></ul></ul></ul><ul><ul><li>Authorship </li></ul></ul><ul><ul><ul><li>low-barrier social tools enabling users to easily make content consumable by others </li></ul></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><ul><li>allows users to create meaningful, useful, and emergent organizational structures </li></ul></ul></ul><ul><ul><li>Extensions </li></ul></ul><ul><ul><ul><li>spontaneously provide intelligent content suggestions similar to Amazon's recommendation system </li></ul></ul></ul><ul><ul><li>Signals </li></ul></ul><ul><ul><ul><li>let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes </li></ul></ul></ul><ul><li>“… authoring creates content, links and tags knit it together; and search, extensions, tags and signals make emergent patterns in the content visible, and help people stay on top of it all” </li></ul>
    • 63. Why is enterprise 2.0 different? <ul><li>forces conspire to provide resistance to productivity </li></ul><ul><li>- tools and process require too much effort </li></ul><ul><li>maturation of techniques that leverage how people work best </li></ul><ul><li>realization of the power of emergent solutions over pre-defined solutions </li></ul><ul><li>nearly zero-barriers to use </li></ul>
    • 64. Enterprise 2.0 Products <ul><li>Blogging </li></ul><ul><ul><li>Movable Type </li></ul></ul><ul><li>Wiki </li></ul><ul><ul><li>SocialText , Confluence </li></ul></ul><ul><li>RSS </li></ul><ul><ul><li>Attensa , NewsGator , SimpleFeed </li></ul></ul><ul><li>Suites </li></ul><ul><ul><li>ConnectBeam , Blogtronix , KnowNow </li></ul></ul><ul><ul><li>Lotus Connections </li></ul></ul><ul><ul><li>Webex Connect </li></ul></ul><ul><ul><li>Thinkfree , Zoho , Zimbra </li></ul></ul>
    • 65. Connectbeam <ul><li>Demo video </li></ul>
    • 66. Product development 2.0
    • 67. What’s next? <ul><li>User expectations will continue to grow </li></ul><ul><li>Dominant player and “federation of losers” for each major service </li></ul><ul><li>Big shakeout of blogging/social sites </li></ul><ul><ul><li>Way too many offerings </li></ul></ul><ul><li>Offline/Online boundary continues to blur </li></ul><ul><li>RIAs and HTML coexist in various appropriate combinations </li></ul><ul><li>Web 2.0 hits the enterprise in a big way </li></ul><ul><li>Watch out for mobile </li></ul><ul><li>Virtual worlds continue to emerge </li></ul><ul><ul><li>Second Life continues to draw attention from businesses </li></ul></ul>
    • 68. Questions?

    ×