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Health in America:Broad Spectrum<br />
66% of Americans<br />are obese or overweight.<br />National Center for Health Statistics. http://www.cdc.gov/nchs/fastats...
“I’m Already Doing It”<br />1991	26%	<br />2002		38%<br />2008			43%<br />American Dietetic Association website. http://ww...
“I Know I Should”<br />1991				38%	<br />2002			29%<br />2008				38%<br />American Dietetic Association website. http://ww...
1991	 		36%	<br />2002		32%<br />2008	19%<br />“Don’t Bother Me”<br />American Dietetic Association website. http://www.ea...
Balance Bar Survey: Americans and Nutrition<br />Know little of nutrition: 88%<br />Wish to eat better: 70%<br />Want conv...
NEW GOP HEALTH BILL PROMOTES TAX INCENTIVES<br />HMOs Offer Rewards for Livinga Healthy Lifestyle<br />COSTS TO TREAT OBES...
Functional BeveragesMarket Value<br />Wright, R. Functional Beverages: Thriving or Surviving? Nutraceuticals World. July/A...
Optimize Health ThroughFoods & Beverages<br />
Why Beverages vs. Bars or Yogurts?<br />vs.<br />
Interest Driven by Nutritional Ingredients<br />
The Heart of KeepWell<br />Natural and organic<br />Cutting-edge science<br />Enhance customer’s lives<br />Credibility <b...
Our Vision for KeepWell<br />A new category of functional health and wellness beverages<br />Part of daily life<br />
Science<br />Scientifically-designed nutrition<br />
Nature<br />Highest-quality natural and organic ingredients<br />Natural sugars to ensure low glycemic index<br />
Life<br />Support daily nutrition and long-term health and wellness<br />Committed to the health of our customers now and ...
“On-the-Go”Men & Women<br />
Market Introduction Plan<br />
Women: Maximize Good Nutrition<br />
 Men: Enhanced Daily Living<br />
Adult Population by Age Clusters<br />U.S. Census Bureau, Population Division. Annual Estimates of the Population by Sex a...
KeepWell: Market Introduction<br />Crawl<br />Walk<br />Run<br />
Target Market Segment: Crawl Stage<br />
“On-the-Go” Women and Men<br />
Market Segments: Population<br />US Population, millions<br />
Market Segments: Population<br />US Population, millions<br />
Top US Regions Yoga and Pilates<br />
Top US RegionsOutdoor Enthusiasts<br />
Forecast<br />Snapshot<br />
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KeepWell Marketing Plan Overview

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Transcript of "KeepWell Marketing Plan Overview"

  1. 1. Health in America:Broad Spectrum<br />
  2. 2. 66% of Americans<br />are obese or overweight.<br />National Center for Health Statistics. http://www.cdc.gov/nchs/fastats/overwt.htm. <br />
  3. 3. “I’m Already Doing It”<br />1991 26% <br />2002 38%<br />2008 43%<br />American Dietetic Association website. http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_18649_ENU_HTML.htm.<br />
  4. 4. “I Know I Should”<br />1991 38% <br />2002 29%<br />2008 38%<br />American Dietetic Association website. http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_18649_ENU_HTML.htm.<br />
  5. 5. 1991 36% <br />2002 32%<br />2008 19%<br />“Don’t Bother Me”<br />American Dietetic Association website. http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_18649_ENU_HTML.htm.<br />
  6. 6. Balance Bar Survey: Americans and Nutrition<br />Know little of nutrition: 88%<br />Wish to eat better: 70%<br />Want convenient forms: 88%<br />NUTRA Ingredients.com, http://www.nutraingredients.com/Research/More-choice-better-information-sought-by-nutrition-starved-Americans. <br />
  7. 7. NEW GOP HEALTH BILL PROMOTES TAX INCENTIVES<br />HMOs Offer Rewards for Livinga Healthy Lifestyle<br />COSTS TO TREAT OBESITY AND RELATED DISEASES ARE TWICE THOSE TO TREAT CANCER<br />Employers Focus on Health<br />
  8. 8. Functional BeveragesMarket Value<br />Wright, R. Functional Beverages: Thriving or Surviving? Nutraceuticals World. July/August 2009.<br />
  9. 9. Optimize Health ThroughFoods & Beverages<br />
  10. 10. Why Beverages vs. Bars or Yogurts?<br />vs.<br />
  11. 11. Interest Driven by Nutritional Ingredients<br />
  12. 12.
  13. 13. The Heart of KeepWell<br />Natural and organic<br />Cutting-edge science<br />Enhance customer’s lives<br />Credibility <br />Transparency<br />
  14. 14. Our Vision for KeepWell<br />A new category of functional health and wellness beverages<br />Part of daily life<br />
  15. 15. Science<br />Scientifically-designed nutrition<br />
  16. 16. Nature<br />Highest-quality natural and organic ingredients<br />Natural sugars to ensure low glycemic index<br />
  17. 17. Life<br />Support daily nutrition and long-term health and wellness<br />Committed to the health of our customers now and in the future<br />
  18. 18. “On-the-Go”Men & Women<br />
  19. 19. Market Introduction Plan<br />
  20. 20. Women: Maximize Good Nutrition<br />
  21. 21. Men: Enhanced Daily Living<br />
  22. 22. Adult Population by Age Clusters<br />U.S. Census Bureau, Population Division. Annual Estimates of the Population by Sex and Selected Age Groups for the United States: April 1, 2000 to July 1, 2007 (NC-EST2007-02). Released May 1, 2008.<br />
  23. 23. KeepWell: Market Introduction<br />Crawl<br />Walk<br />Run<br />
  24. 24. Target Market Segment: Crawl Stage<br />
  25. 25. “On-the-Go” Women and Men<br />
  26. 26. Market Segments: Population<br />US Population, millions<br />
  27. 27. Market Segments: Population<br />US Population, millions<br />
  28. 28. Top US Regions Yoga and Pilates<br />
  29. 29. Top US RegionsOutdoor Enthusiasts<br />
  30. 30. Forecast<br />Snapshot<br />
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