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Ontario Hospital Association Social media: a tool for patients and providers
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Ontario Hospital Association Social media: a tool for patients and providers

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Slides for a presentation on social media for the Ontario Hospital Association.

Slides for a presentation on social media for the Ontario Hospital Association.

Published in: Health & Medicine, Business

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  • We all want tools, we all want simple tools that work well with each other Specialized tool to meet every need Interoperability No duplication Clean Precise Effective
  • http://www.flickr.com/photos/fredcavazza/3428921418/sizes/l/
  • Policy, Culture, and Funding
  • Transcript

    • 1. Social Media and Health Care Seeing through the eyes of the Patient Robert Fraser BScN RN Learn more, help others . Graduate Student, Nurse.
    • 2. Disclaimer
    • 3. Content consumption and creation has changed.
    • 4. Technology changes how we share
    • 5.  
    • 6. And new tools create opportunities.
    • 7.  
    • 8. If people are going online, that means patients are going online. 78% of Patients with Broadband 70% of Patients with Dialup http://snipurl.com/smhealth looked online for Health Information (Fox, 2008) 62% of chronic disease patients go online . Only 44% of chronic disease patients the internet as a source for information (Fox & Purcell, 2010)
    • 9. YouTube
    • 10. Facebook
    • 11. Twitter
    • 12.  
    • 13. Foursquare
    • 14.  
    • 15.  
    • 16. And there finding it helpful 75% of e-Patients with chronic conditions say their last search affected their healthcare decision http://snipurl.com/smhealth (Fox, 2008) 55% of e-Patients without chronic conditions say their last search affected their healthcare decision
    • 17. What about Providers?
    • 18. Get online
    • 19. Participate
    • 20. TweetChat.com
    • 21. 60% of internet users are skeptical of online information, and 3% of internet users say they know someone who has been harmed by information they found on the internet. (Fox, 2008) Hospitals need to help build online resources
    • 22. Hospitals are doing PR, which is good. What they need to be doing is PE, if they want to be great Names have been changed to protect the innocent, also if you do recognize these hospital I chose them because their close to my heart.
    • 23. Provide a safe environment to experiment
    • 24. What can hospitals do?
      • Participate in #HCsmCA
      • Build educational resources – aboutkidshealth.ca
      • Support public multimedia video delivery of health related information
      • Engage patients in online conversations about:
        • Their health
        • Their healthcare experience
        • Offering support they need
    • 25. What can hospitals do?
      • Partner with online resources:
        • Patientslikeme.com
        • Google Health
      • Develop Mobile Apps
    • 26. Robert Fraser BScN RN contact@robertfraser.ca | @rdjfraser robertfraser.ca nursingideas.ca
    • 27. Resources
      • Vanderbilt UMC Social Media Policy - http://snipurl.com/1b0qwf
      • OSMA Social Media Policy Toolkit - http://snipurl.com/osmasmtoolkit
      • Ed Bennett’s Hospital Social Media Policies- http://snipurl.com/hospitalsm