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/Users/reham/desktop/take two/the final three/wipo

  1. 1. A<br />Production<br />
  2. 2. WIPO<br />
  3. 3. Outline<br />What is WIPO? <br />How does WIPO work<br />Services offered by the WIPO <br />Why is content important as a marketing tool online? <br />Who do we market content online to? <br />Why is intellectual property important? <br />The creative common and its importance<br />What is the Creative Economy<br />Conclusion <br />
  4. 4. What is WIPO<br />World intellectual Property Organization.<br />According to their website they are “dedicated to developing a balanced and accessible international intellectual Property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest.<br />Established in 1967 as one of the other 16 specialized agencies of the United Nations.<br />It mandates that all states which are members to oversee that intellectual property is maintained through collaboration. WIPO is run by the Director General Francis Gurry.<br />
  5. 5. What are their goals?<br />According to the official website the goals of the WIPO are focused on the international protection of the intellectual property.<br />Facilitating the Use of IP for Development<br />Coordination and Development of Global IP Infrastructure<br />World Reference Source for IP Information and Analysis<br />International Cooperation on Building Respect for IP<br />A Responsive Communications Interface between WIPO, its Member States and All Stakeholders<br />An Efficient Administrative and Financial Support Structure to Enable WIPO to deliver its Programs<br />
  6. 6. How does WIPO work?<br />A worldwide information network. The aim is to link all the intellectual property offices in all the Member states of WIPO.<br />Moreover, WIPO employs a large number of staff based at the headquarters in Geneva<br /> WIPO also collaborates with many other NGOS and other stakeholders that further ensure the rules of the WIPO are being followed in the member states.<br />Self-financed. Almost 90% of the finances come from the services the WIPO provides to the users of international registration systems<br />
  7. 7. Services Offered<br />1 - The PCT –Patent Cooperation<br />2- International Trademark Registration (Madrid System)<br />3- International Design Registration (Hague System<br />4- International registration of Appellations of Origin (Lisbon System<br />5-International Classifications<br />6- Protection of State Emblems (Article 6ter)<br />7- Alternative Dispute Resolution<br />
  8. 8. The Mediation Service<br />
  9. 9. Why is content important as a marketing tool online?<br />The main aim for any website is to generate traffic<br />To stay at the of of search engine<br />More and more people are going to the Internet to find information. <br />To keep people interested and coming back to the website.<br />To market and position the website among the clutter of the competitors. <br />Content is the main tool used in Internet Marketing. Content is the business front that customers interact with online.<br /> <br />
  10. 10. Why is intellectual property important?<br />According to the WIPO intellectual property handbook there are two main reasons which is:<br /> 1- “Give statuary expression to the moral and economic rights of creations and the rights of the public to access to those creations. <br /> 2- To promote, as a deliberate act of Government policy, creativity and the dissemination and application of its results and to encourage fair trading which would contribute to economic and social development.”<br />
  11. 11. The importance of intellectual Property<br />Intellectual property is important because it achieves the following:<br /> 1- Financial Objectives<br /> 2- Economic growth<br /> 3- Justice<br />
  12. 12. The Creative Common<br />A non-profit organization that aims to make it easier for anyone to use and develop the work of others while upholding copyright laws.<br />established by Larry Lessig, Hal Abelson and Eric Eldred in 2001. <br />The Creative Common License<br />Wikipedia is one of the most common users of the Creative Common.<br />
  13. 13. Share,use and remix<br />They provide free licenses called “The Creative Common License” and any other means that mark creative work as the creator wants allowing others to “share, remix and use” the work <br />Public Domain < Creative Common < Copyright<br />
  14. 14. Creative Economy<br />The Creative economy is a book published by John Hawkins in 2001.<br />The book acts as a “comprehensive analysis of the new economy” .<br />The self-identity, art, business, society, and global development. <br />
  15. 15. The 7 Criteria<br />According to Caves (2000), creative industries are characterized by seven economic properties:<br />Nobody knows principle<br />Art for art’s sake<br />Motley crew principle<br />Infinite variety<br />A list/B list<br />Time flies<br />Arslonga<br />
  16. 16. What is the Creative Economy?<br />
  17. 17. The Traits of the Creative Minds<br />
  18. 18. Conclusion<br />Protection of intellectual property is important to create<br />WIPO must be careful with laws it creates<br />No creator abuses this power<br />The internet and digital age exemplifies the humanity‘s evolution when they cooperate together.<br />
  19. 19. Thank You!<br />Any Questions?<br />