We believe in making a difference. In our customers' eyes, Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation.
Business portfolio: “the collection of businesses and products that make up the company.”
Designing the business portfolio is a key element of the strategic planning process.
Limited Brands Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.
Provides information helpful in planning, implementation, and control
Strategies and tactics
Turns plans into action
Analyzing marketing opportunities
Selecting target markets
Developing the marketing mix
Managing the marketing effort
Four Marketing Management Functions Planning Develop Strategic Plans Develop Marketing Plans Implementation Carry Out the Plans Marketing Analysis of Company’s Situation Control Measure Results Evaluate Results Take Corrective Action