A quick snippet on secondary  data
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A quick snippet on secondary data

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A quick snippet on secondary  data A quick snippet on secondary data Presentation Transcript

  • A Quick Snippet On Marketing Research Secondary Research Examples In 20 minutes or less
  • As You May Remember…
    • During our last session, a team brainstormed a number of research questions regarding the viability of marketing to the dental industry
      • There were multiple research questions regarding this notion
    • As we also talked about during our last session, secondary information is quick, inexpensive and may begin to answer a portion of our question
    • As an example…
    • A quick scan of secondary information yielded the following data
      • The point: Instead of reading Google News, the marketing force was used for good
        • “ Help you I will…” Yoda
  • Potential Sources of Info
  • A Broad Overview of The Healthcare Industry
  • A More Specific View (Dentists) The Start of A Profit and Loss Statement for the Industry Revenues Also, this information reflects that every industry has nuances. Here, we have one potential segmentation variable, generalist vs. specialists.
    • How much do they spend on services that we may want to sell them?
    • An Idea of Total Operating Expense
    • How much do they spend on services we may want to serve them?
    • An idea of office supplies purchased
  • Conclusion
    • Today’s data sources are immense
    • Secondary data is truly an inexpensive source that can be mined to help answer our question, guide us in developing other research questions, and shed light on a broader aspect(s) of our question (i.e. a gut check to determine if our research statement/purpose really what we are after)