A quick snippet on secondary dataPresentation Transcript
A Quick Snippet On Marketing Research Secondary Research Examples In 20 minutes or less
As You May Remember…
During our last session, a team brainstormed a number of research questions regarding the viability of marketing to the dental industry
There were multiple research questions regarding this notion
As we also talked about during our last session, secondary information is quick, inexpensive and may begin to answer a portion of our question
As an example…
A quick scan of secondary information yielded the following data
The point: Instead of reading Google News, the marketing force was used for good
“ Help you I will…” Yoda
Potential Sources of Info
A Broad Overview of The Healthcare Industry
A More Specific View (Dentists) The Start of A Profit and Loss Statement for the Industry Revenues Also, this information reflects that every industry has nuances. Here, we have one potential segmentation variable, generalist vs. specialists.
How much do they spend on services that we may want to sell them?
An Idea of Total Operating Expense
How much do they spend on services we may want to serve them?
An idea of office supplies purchased
Today’s data sources are immense
Secondary data is truly an inexpensive source that can be mined to help answer our question, guide us in developing other research questions, and shed light on a broader aspect(s) of our question (i.e. a gut check to determine if our research statement/purpose really what we are after)