Mobile Broadcast Technology Beyond the Delivery of Mobile TV

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Ronan de Renesse, head of mobile media research at Screen Digest, delivered a presentation on mobile TV trends on 24 March 2010, at IPTV World Forum in London. The presentation draws particular attention to the future of mobile broadcast technologies in light of a struggling mobile TV market. The slides are available for download for Mobile Intelligence subscribers.

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Mobile Broadcast Technology Beyond the Delivery of Mobile TV

  1. 1. Mobile Broadcast Technology Beyond the Delivery of Mobile TV Ronan de Renesse – 24 March 2010
  2. 2. We cover media, globally Cinema TV and Video DVD/Blu-Ray Music User-Generated Content Television Smartphone OS and handsets TV Technology Apps and Games Broadband Advertising Games Mobile Broadband Advertising VC funding and M&A Mobile Etc…
  3. 3. Europe pictures gloom future for mobile broadbcast Europe's position in global mobile TV market 35 30 25 20 15 10 5 0 2006 2007 2008 2009 2010 2011 2012 2013 Revenues (%) Subscribers (%)
  4. 4. Free-to-air rules but where is the money? Mobile TV users by technology* (m) 200 180 160 140 Users (m) 120 100 80 60 40 20 0 2006 2007 2008 2009 2010 2011 2012 2013 DVB-H DVB-T T-DMB S-DMB CMMB MediaFLO ATSC M/H Analog ISDB-T *Only includes Europe, North America, China, India, South-Korea and Japan
  5. 5. 2010 Football World Cup: The Last Stand? South Africa, Ghana, Kenya, Morocco, Namibia and Nigeria have all deployed a mobile broadcast TV network and are heavily relying on the Football World Cup to boost uptake. ISDB-T and Analog TV handsets are shipping in large numbers to South America. Telegent Systems sold over 50 million Analog TV chipsets since mid- 2007 and registered for the filling of a $250 million IPO in November 2009. Nokia launched a DVB-H/DVB-T compatible handset called the Nokia 5330 Mobile TV Edition in November 2009. TDF and Alcatel-Lucent are running DVB-H and DVB-SH trials in France hoping it will encourage mobile operators to adopt mobile broadcast TV before the start of the Football World Cup.
  6. 6. Mobile broadcast vendors should target areas of growth Mobile Internet & Smartphones Mobile broadband Cross-platform VoD and App Stores Mobile data revenues by type* (€bn) 120 100 80 60 40 20 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Music Games Video App Store Mobile Broadband Data access and others *Only includes Europe, North America, China, India, South-Korea and Japan
  7. 7. The mobile data opportunity According to Ericsson, data traffic globally grew 280% during each of the last two years, and is forecast to double annually over the next five years. Mobile data as surpassed voice traffic in December 2009 at 140,000 Terabytes per month. Mobile data addressable market 250 1.4 Smartphone shipments 1.2 3G subscribers (bn) 200 1.0 150 0.8 (m) 100 0.6 0.4 50 0.2 0 0.0 2006 2007 2008 2009 2010 2011 2012 2013 Smartphone shipments (m) 3G subscriptions (bn)
  8. 8. Off-loading 3G networks Femtocells and WiFi compatible handsets offload some of the traffic onto private fixed broadband connections, reducing mobile operators operating costs. However, this option becomes less relevant outside the home or office environment. Mobile broadcast technologies such as MediaFLO and DVB-H have the ability to divert this traffic onto an entirely separate network infrastructure and spectrum with operating costs which are uncorrelated to the number of active users. When the data traffic carried over 3G networks will eventually reach a critical level, mobile broadcast will eventually be understood as a cost-effective alternative.
  9. 9. The mobile VoD opportunity Push VOD over mobile Europe - Mobile video revenues (€bn) broadcast TV networks TV ARPU can be increased and 3G 1.2 capacity saved by offloading the 1.0 delivery of the most popular videos, for example top 0.8 YouTube and catch-up videos, 0.6 over broadcast. 0.4 0.2 0.0 2005 2006 2007 2008 2009 2010 2011 2012 2013 TV VoD
  10. 10. Multiscreen delivery over mobile broadband/broadcast Global mobile broadband connections* (m) 80 70 60 50 40 30 20 10 0 2006 2007 2008 2009 2010 2011 2012 2013 *Only includes Europe, North America, China, India, South-Korea and Japan
  11. 11. Thank you ronan.derenesse@screendigest.com Ronan_SD

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