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  • 1. Wag Factory
    By Bobby Clarke
  • 2. Background
    Open since June of 2009 “The Wag Factory” is a rapidly growing doggie daycare center located on Folly Road
    Owner Ryan Reed says that “business is booming”, as they have far surpassed their monthly goals ever since they opened
    There is already talk of opening a second branch in West Ashley
    The Wag Factory’s primary Business Processes are Overnight Boarding, Daycare, Grooming, and Sale of Retail Dog Products
  • 3. Pet Exec
    The Information System used by Wag Factory is called Pet Exec
    This system was chosen because of its easy-to-use interface and support of all The Wag Factory’s primary Business Processes
    It is an Application Service Provider. The user is given a ID and password and logs on through petexec.net
    Pet Exec uses a series of easy-to-use drop down menus to facilitate Wag Factory’s Business Processes
    The Records and Inventory are maintained in house, but any problem with the actual system itself, Wag Factory would need to contact Pet Exec’s IT department by email or phone
  • 4.
  • 5. Data Analysis
    The data consists of all products and services Wag Factory offers
    Along with this, it gives the service type, cost to the customer, number sold, and total collected for each service
    The biggest part of Wag Factory’s business comes from Boarding, Daycare, Grooming, and Daycare Packages that are sold. Additional Charges, Food, and products account for only about 3% of cash inflows
  • 6. Data Analysis
    The first thing I noticed when looking at the information is that the service’s cost multiplied by quantity does not always equal the “Total Collected” for each product.
    Owner, Ryan Reed says this happens for two reasons. 1st is due to discounts he gives frequent customers
    2nd is because sometimes costs must be added to grooming in cases where grooming becomes more tedious or time consuming
  • 7. Data Analysis
    The first thing I did during my analysis was to calculate the amount of the discounts or the price differences attributed to subjective grooming costs.
    The negative numbers represent a discount taken while the positive numbers mean extra costs had to be added on to grooming.
  • 8.
  • 9.
  • 10. Data Analysis
    At the bottom I calculated the “Total Collected” for Wag Factory since June as well as the cash inflows that would have been collected, had no discounts or fluctuating prices taken place.
  • 11. Since there is no set discount amount for customers and there is no way of knowing which customers received discounts, I calculated the average discount per service and the average percent discounted from the cost of each service.
    I did similarly with grooming, only with the average extra cost per grooming and the average percent added on to the cost of grooming.
  • 12. Then, assuming product, additional costs, and food grow at the same rate as the rest of the services, I conducted a goal seek analysis. My goal was to see how many boarding, daycare, and packages must be sold in six months in order to reach a target total collected of $115,000.
  • 13. I then performed a goal seek to determine how many more grooming services would need to be sold in order to reach a total collected point of $115,000 in six months.
  • 14. Conclusion
    I believe the analysis I have done will assist Wag Factory management in predicting their future total collected based on their current trends.
    All that was needed for this analysis was an estimate of the quantity of services sold