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Desafios com Modelos de Negócio para Cloud Computing
 

Desafios com Modelos de Negócio para Cloud Computing

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O que podemos Quais barreiras estão impedindo uma adoção mais acelerada de Cloud Computing no mercado?

O que podemos Quais barreiras estão impedindo uma adoção mais acelerada de Cloud Computing no mercado?

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    Desafios com Modelos de Negócio para Cloud Computing Desafios com Modelos de Negócio para Cloud Computing Presentation Transcript

    • Richard D. Chaves rchaves@microsoft.com Novas Tecnologias | Microsoft Brasil @richardchavesModelo de Negócios e seus DesafiosCloud Computing rchaves | 2011
    • Agenda• Contexto• Benefícios e Desafios• Cenário Atual• A abordagem Microsoft
    • 3 Gerações da Computação
    • Modelo Econômico e de Negócios
    • Benefícios de Cloud• Reduz a barreira que mantém negócios afastados das necessidades de mercado• Possibilita cenários impensáveis• Reduz complexidade e aumenta agilidade• Mais opções de solução
    • Benefícios de Cloud Economia de Escala SMB: >25x public cloud benefit Enterprise: ~10x public cloud benefit Public cloud steady state pricingSource: Microsoft
    • Oportunidades Pessoas Organizações Parceiros
    • Desafios
    • Exemplos de Desafios Comuns Governo Organizações Parceiros Soberania sobre informação Papel de TI/ Papel do CIO Modelo de NegóciosModelo de Contratação - Lei 8666 Percepção sobre (falta de) Segurança & Data Governance Novo paradigma de controle, design, gestão, contratação
    • Modelo de Negócios
    • Paradigmas dominantes definem a forma como vemos e reagimos às inovações
    • HORSELESS CARRIAGE SYNDROMEParadigmas dominantes definem a forma como vemos e reagimos às inovações
    • Quando revisitamos nossos paradigmas, o potencial das inovações não tem limite!
    • Como estamos? • Worldwide IT spending = U$3.7 trilhões (Crescimento de 7.1%) – De acordo com a revisão de Junho do Gartner – U$ 300 bilhões a mais que a previsão inicial • Crescimento alavancando em software and IT services – Crescimento e adoção de Cloud Computing – IT services vão crescer mais que 2x, atingindo $846 bilhões – Software spending crescerá 9.5% para U$268 bilhões • Cloud computing services como foco de investimento em alguns mercados, crescendo mais de 28% Public Cloud Spending $200.00"At about $10 billion, software as a service already $180.00accounts for 10% of enterprise applications software $160.00spending, and by 2015 this share is expected to $140.00increase to close to 15% and to exceed $20 billion in $120.00 $100.00annual spending" $80.00 Richard Gordon, research vice president at Gartner $60.00 2010 2011 2012 2013 2014 2015
    • Como estamos?• Private cloud plans will mature, dominating the enterprise infrastructure software agenda in 2011 – Cost, business, and performance benefits promised by private cloud architectures• Cloud and the economic impact of new subscription models will reshape the software channel model for vendors and their partners – retention and recurring business – Since the cost of the cloud solution is perceived to be lower, large discounts are less necessary to the initial sale – Over time, it is less expensive to keep an existing and satisfied customer• Cloud computing will continue to reshape the IT landscape over the next five years• Public IT cloud services Spendings expands at 27.6% CAGR• Cloud services are a critical component in a much larger transformation that IDC expects will drive IT industry growth for the next 25 years• In 2015, public cloud services will account for 46 percent of net new growth in overall IT spending in five key product categories – applications, application development and deployment, systems infrastructure software, basic storage, and servers, according to the report.
    • E a Microsoft? 100 +1bi Consumidores Centros de 700mil Inovação Parceiros+70mil 30 mil Funcionários Startups +100 +5mil Países e Governos Universidades Públicas e Privadas
    • É uma longa história na nuvem! Serviços na nuvem para consumidores*Pending Regulatory Approval
    • O que é o melhor para cada cliente? On Premise Private Cloud Public Cloud Customer Datacenter Customer or Partner Datacenter Microsoft DatacenterBusinessApplicationsBusinessProductivityApplicationPlatformCoreInfrastructure Common Technologies: Identity - Virtualization - Management - Development ToolsInteroperability Ruby Mesmas tecnologias… Escolha do cliente baseada em suas necessidades na linha do tempo… Novas funcionalidades em uma plataforma familiar, apoiada por um grande eco-sistema
    • Fechamento – Modelo de Negócios• Cloud Vendors caminhando na mesma direção – Cobrança por Computing Hours – Free Data Transfer Inbound – Etc…• Cloud Vendors e canal definindo modelo• (Ainda estamos no) Momento de Evangelização e mudança de paradigma
    • Energia Elétrica também viveu desafios de modelo de negócioSource: Nicholas Carr presentation - The Big Switch
    • Richard D. Chaves rchaves@microsoft.com Novas Tecnologias | Microsoft Brasil @richardchavesModelo de Negócios e seus DesafiosCloud Computing rchaves | 2011
    • Fontes e Referências• Microsoft• Gartner• IDC• Reportagens e Artigos http://www.eweek.com/c/a/Midmarket/IT-Cloud-Services-Spending-to-Reach-729-Billion-in-2015-IDC-Report-547901 http://www.infoworld.com/d/the-industry-standard/gartner-upgrades-worldwide-it-spending-forecast-775 http://www.computing.co.uk/ctg/news/2118026/economic-worries-cloud-spending-priorities
    • Providing mail, collaboration, meeting andcommunication for stores via the cloudSecure way to share between stores and corporateQuick deployment without adding complexity to IT
    • Required a centralized platform for internalpromotion of company initiativesAnd needed a way to replace a phone orderingsystem with a hosted Web applicationUses both Microsoft Online and WindowsAzure“This has been one of the best IT partner projects CCE has experienced, and we have theadded value of a longer IT roadmap with Microsoft than if CCE had built the solution onpremises.” Kevin Flowers, Director of Enabling Technologies, CCE
    • “We have chosen Microsoft Online Services because it promises to deliver a simpleintuitive Information Workplace that should not only bring value to the companythrough simplification, but provide an improved user experience and ultimately create amore productive GSK.” Bill Louv, Chief Information Officer, GlaxoSmithKline
    • “Our first estimates show that we can reduce our TCO by a factor of 10. The software distributionsystem we built with Windows Azure is 10 times cheaper than our previous solution.” Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services