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The Nuts & Bolts of working with Volunteers on Facebook and Twitter for nonprofits and government agencies

The Nuts & Bolts of working with Volunteers on Facebook and Twitter for nonprofits and government agencies

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  • 1. Working with Volunteers:Nuts & Bolts of Facebook & TwitterRoxanne Darling@roxannedarlingphoto credit: ivanwalsh on Flickr1
  • 2. 19 April 2013Cameron Center on MauiThe County of Maui, Volunteer CenterNetwork of Volunteer Leaders MauiTri Isle Resource and ConservationDevelopment Council, Inc.2
  • 3. #SocialVol#nonprofits@roxannedarling3
  • 4. Before yourecruitvolunteers...4
  • 5. GetYour Social House in Order.photo by abbamouse on Flickr5
  • 6. DO6
  • 7. 1) Create Business Pages and Personal ProfilesDO6
  • 8. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLsDO6
  • 9. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & privateDO6
  • 10. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your websiteDO6
  • 11. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your HashtagsDO6
  • 12. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial CalendarDO6
  • 13. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETSDO6
  • 14. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memesDO6
  • 15. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes9) Network within your communityDO6
  • 16. 1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes9) Network within your community10)Track key metricsDO6
  • 17. Facebook Actions Cheat SheetAdd Timeline Cover ImageWrite About page content, think SEODetermine other “tabs”Set page UsernameConnect Mobile Device; get Pages AppManage Admins; LIKE other PagesInvite people via Email to Like the pageMonitor InsightsAdd FB Like badge to your website!Add Sharing tools to your websiteAdmin Actions Page PostingsPosting Updates (Editorial Calendar)Using Notes, Events, Photos, etc.Posting via MobileHighlighting an UpdateResponding to Updates & MessagesConsider weekly memes / hashtags7
  • 18. Twitter Actions Cheat SheetAdd custom background & colorsWrite description, think SEOCreate ListsFollow back!Connect Mobile DeviceTrack trendsAddTwitter badge to your website!Add Sharing tools to your websiteAdmin Actions Page PostingsPosting Updates (Editorial Calendar)Respond to Updates & MessagesUseYour ListsUse your #hashtagsPost via Mobile (Tweetbot app)Saving FavoritesConsider weekly chats / hashtags8
  • 19. Let’s Take a LookFacebook:Community CentralDeeper conversationsRicher conversationsMore leveraged sharingTwitter:Breaking NewsLive chatsHashtag FilteringLive Event Sharing9
  • 20. Volunteer Assignments10
  • 21. 1) Track your mentions using Google AlertsVolunteer Assignments10
  • 22. 1) Track your mentions using Google Alerts2) Post to your Facebook & TwitterVolunteer Assignments10
  • 23. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networksVolunteer Assignments10
  • 24. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for youVolunteer Assignments10
  • 25. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&FVolunteer Assignments10
  • 26. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the toolsVolunteer Assignments10
  • 27. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual eventsVolunteer Assignments10
  • 28. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events8) Be your ears on the ground...Volunteer Assignments10
  • 29. 1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events8) Be your ears on the ground...9) Research people, memes, etc for youVolunteer Assignments10
  • 30. Answer "howto" questionsAddress customer service issuesShare insider knowledgeAsk “what if” questionsAsk “fill in the blank” questionsAsk “what would you do?” questionsAsk for photo captions.Provide quotes.Include images!Conversation Starters11
  • 31. Answer "howto" questionsAddress customer service issuesShare insider knowledgeAsk “what if” questionsAsk “fill in the blank” questionsAsk “what would you do?” questionsAsk for photo captions.Provide quotes.Include images!Conversation Starters11Let’s PracticeNow!
  • 32. Answer "howto" questionsAddress customer service issuesShare insider knowledgeAsk “what if” questionsAsk “fill in the blank” questionsAsk “what would you do?” questionsAsk for photo captions.Provide quotes.Include images!Conversation Starters11
  • 33. Without a link,you don’t exist!12!
  • 34. Listening & MeasuringWhat keywords do you want to track?Why do you want to listen?Where will you listen?How will you use what youve heard?search.twitter.comgoogle.com/alertsfacebook: insights13
  • 35. The Editorial Calendar14
  • 36. 15
  • 37. 16
  • 38. • Blog Posts• Social media network messaging • Event Details• Announcements (awards, mahalos, etc)• Email campaigns• Videos: live stream, short form, long form• Offers and Timelines• Promotions and sweepstakes• Offline Ads / MailersItems for the Calendar17
  • 39. BeYour Own Media.18
  • 40. World Oceans Day"oceana"onInstagram19
  • 41. Over 4 million channel viewsMarylandZoo.tv20
  • 42. Over 4 million channel viewsMarylandZoo.tv20
  • 43. $10,000 in 24 hours;average gift < $30www.epicthanks.org21
  • 44. Share and Engage.22
  • 45. ING Direct CaféWhat do you have to sharethat will get others talkingabout you?23
  • 46. Johnson & JohnsonShare your insiderknowledge.Information is a tonic.24
  • 47. Identify & SupportConnectors.25
  • 48. #HiTwestivalOne Pau Hana > $2000honolulu.twestival.com26
  • 49. Transparency & Ambassadorson USS Nimitzwww.beachwalks.tv27
  • 50. Transparency & Ambassadorson USS Nimitzwww.beachwalks.tv27
  • 51. Todd Cochrane • RawVoicePhoto by Hawaiion FlickrConnect with a built-intargeted audience:Sponsor Bloggers &Podcasters28
  • 52. Engage with other Leaderswww.idealist.orgwww.givingtuesday.org29
  • 53. Understand thenew math.(and Signal vs Noise)30
  • 54. Mighty J Music30,000 who dont care- or -3,000 who do?31
  • 55. Kevin Kelly 1000 True Fans32
  • 56. FindYour New MediaVoice33
  • 57. BareFeetStudios.comBeachWalks.tvRoxanne Darling@roxannedarlingShare the Love!34