Video Podcast 101 <ul><li>Roxanne Darling & Shane Robinson </li></ul><ul><li>barefeetstudios.com  beachwalks.tv </li></ul>...
Podcamp Hawaii 2008 Cliff Notes PLAN EXECUTE Develop Show Concept Storyboard/Shot List Keep Your Content Fresh Record/Impo...
Show Ingredients <ul><li>Concept </li></ul><ul><li>Execution </li></ul><ul><li>Workflow </li></ul><ul><li>Mechanics </li><...
Concept <ul><li>First person web cam </li></ul><ul><li>Mobile web ( www.qik.com  on Nokia N95 and the iPhone; Flixwagon on...
Episode Checklist <ul><li>Title Sequence </li></ul><ul><li>Theme Music </li></ul><ul><li>Credits </li></ul><ul><li>Web Add...
Workflow Secrets <ul><li>Use a template  </li></ul><ul><li>Make re-usable clips </li></ul><ul><li>Have a naming convention...
Template & Shot List Podcamp Hawaii 2008 Title Intro [Content] Outro Credits © Contact
Video Hosting Options <ul><li>blip.tv </li></ul><ul><li>viddler.com </li></ul><ul><li>revver.com </li></ul><ul><li>vimeo.c...
Video Formats <ul><li>quicktime/mp4 (for iTunes, AppleTV) </li></ul><ul><li>flv - to embed in web page </li></ul><ul><li>m...
Understand Technology <ul><li>RSS - isn’t all that simple, but it’s critical </li></ul><ul><li>A blog platform is required...
Double Up & Distribute <ul><li>TubeMogul.com:  send to multiple sites from a single upload & get good stats. </li></ul><ul...
Start Measuring Now <ul><li>Use Google Analytics for page views. </li></ul><ul><li>Use hosting service for download stats....
Advertising & Sponsors <ul><li>Pre-roll, Mid-roll, Post-roll* </li></ul><ul><li>Text, Graphic, Voice-over, Video insertion...
Love Your Audience <ul><li>And they will love you back </li></ul><ul><li>Consistency serves everyone </li></ul><ul><li>Lea...
<ul><li>Roxanne Darling, Lexi, & Shane Robinson </li></ul><ul><li>www.barefeetstudios.com          •        www.beachwalks...
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Video Podcast 101

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Here are the slides from our presentation at Podcamp Hawaii. More details at http://2008.podcamphawaii.com.

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  • Video Podcast 101

    1. 1. Video Podcast 101 <ul><li>Roxanne Darling & Shane Robinson </li></ul><ul><li>barefeetstudios.com beachwalks.tv </li></ul>Podcamp Hawaii 2008 @roxannedarling @shane
    2. 2. Podcamp Hawaii 2008 Cliff Notes PLAN EXECUTE Develop Show Concept Storyboard/Shot List Keep Your Content Fresh Record/Import/Edit Manage Web Hosting Encode/Upload/Post Distribute & Measure Cross Post & Market
    3. 3. Show Ingredients <ul><li>Concept </li></ul><ul><li>Execution </li></ul><ul><li>Workflow </li></ul><ul><li>Mechanics </li></ul><ul><li>Staff </li></ul><ul><li>Energy Expenditure </li></ul>Podcamp Hawaii 2008
    4. 4. Concept <ul><li>First person web cam </li></ul><ul><li>Mobile web ( www.qik.com on Nokia N95 and the iPhone; Flixwagon on iPhone) </li></ul><ul><li>Edited episodic content </li></ul>Podcamp Hawaii 2008
    5. 5. Episode Checklist <ul><li>Title Sequence </li></ul><ul><li>Theme Music </li></ul><ul><li>Credits </li></ul><ul><li>Web Address </li></ul><ul><li>Contact Information </li></ul><ul><li>Copyright Notice </li></ul>Podcamp Hawaii 2008
    6. 6. Workflow Secrets <ul><li>Use a template </li></ul><ul><li>Make re-usable clips </li></ul><ul><li>Have a naming convention </li></ul><ul><li>Collect rainy day footage* </li></ul><ul><li>Archive one episode/directory, < 4.7 GB </li></ul>Podcamp Hawaii 2008 *See Beach Walk 579: Diving Boobies
    7. 7. Template & Shot List Podcamp Hawaii 2008 Title Intro [Content] Outro Credits © Contact
    8. 8. Video Hosting Options <ul><li>blip.tv </li></ul><ul><li>viddler.com </li></ul><ul><li>revver.com </li></ul><ul><li>vimeo.com </li></ul><ul><li>ooyala.com </li></ul><ul><li>YouTube </li></ul>Podcamp Hawaii 2008
    9. 9. Video Formats <ul><li>quicktime/mp4 (for iTunes, AppleTV) </li></ul><ul><li>flv - to embed in web page </li></ul><ul><li>mobile - phone delivery & viewing </li></ul><ul><li>wmv - fading popularity </li></ul>Podcamp Hawaii 2008
    10. 10. Understand Technology <ul><li>RSS - isn’t all that simple, but it’s critical </li></ul><ul><li>A blog platform is required but can be had at the video hosting company </li></ul><ul><li>Sound is more important than the visuals </li></ul>Podcamp Hawaii 2008
    11. 11. Double Up & Distribute <ul><li>TubeMogul.com: send to multiple sites from a single upload & get good stats. </li></ul><ul><li>Embed code: your viewers can re-post their favorite episodes.* </li></ul><ul><li>iTunes: make sure ID3 tags are accurate. </li></ul>Podcamp Hawaii 2008 *See Beach Walk 674: How to Embed Video
    12. 12. Start Measuring Now <ul><li>Use Google Analytics for page views. </li></ul><ul><li>Use hosting service for download stats. </li></ul><ul><li>Use Feedburner to track subscribers & for added promotional tools. </li></ul>Podcamp Hawaii 2008 Video is more measurable than traditional media.
    13. 13. Advertising & Sponsors <ul><li>Pre-roll, Mid-roll, Post-roll* </li></ul><ul><li>Text, Graphic, Voice-over, Video insertion </li></ul><ul><li>Banner Ads surround player or in sidebar </li></ul><ul><li>Text & Banner ads in the RSS feed </li></ul><ul><li>Product Placement & Host Endorsement </li></ul><ul><li>NPR model “brought to you by” </li></ul>Podcamp Hawaii 2008 *See Beach Walk 652: To Do List (Primo Water Post-roll)
    14. 14. Love Your Audience <ul><li>And they will love you back </li></ul><ul><li>Consistency serves everyone </li></ul><ul><li>Lead them, don’t follow them </li></ul><ul><li>Old rules: be fakey perfect </li></ul><ul><li>New rules: be real </li></ul><ul><li>Offer Something Special now and then* </li></ul>Podcamp Hawaii 2008 *See Beach Walk 632: Island Adventure
    15. 15. <ul><li>Roxanne Darling, Lexi, & Shane Robinson </li></ul><ul><li>www.barefeetstudios.com • www.beachwalks.tv </li></ul>Podcamp Hawaii 2008 Aloha & Mahalo!
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