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Video Podcast 101

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Here are the slides from our presentation at Podcamp Hawaii. More details at http://2008.podcamphawaii.com.

Here are the slides from our presentation at Podcamp Hawaii. More details at http://2008.podcamphawaii.com.

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  • Transcript

    • 1. Video Podcast 101
      • Roxanne Darling & Shane Robinson
      • barefeetstudios.com beachwalks.tv
      Podcamp Hawaii 2008 @roxannedarling @shane
    • 2. Podcamp Hawaii 2008 Cliff Notes PLAN EXECUTE Develop Show Concept Storyboard/Shot List Keep Your Content Fresh Record/Import/Edit Manage Web Hosting Encode/Upload/Post Distribute & Measure Cross Post & Market
    • 3. Show Ingredients
      • Concept
      • Execution
      • Workflow
      • Mechanics
      • Staff
      • Energy Expenditure
      Podcamp Hawaii 2008
    • 4. Concept
      • First person web cam
      • Mobile web ( www.qik.com on Nokia N95 and the iPhone; Flixwagon on iPhone)
      • Edited episodic content
      Podcamp Hawaii 2008
    • 5. Episode Checklist
      • Title Sequence
      • Theme Music
      • Credits
      • Web Address
      • Contact Information
      • Copyright Notice
      Podcamp Hawaii 2008
    • 6. Workflow Secrets
      • Use a template
      • Make re-usable clips
      • Have a naming convention
      • Collect rainy day footage*
      • Archive one episode/directory, < 4.7 GB
      Podcamp Hawaii 2008 *See Beach Walk 579: Diving Boobies
    • 7. Template & Shot List Podcamp Hawaii 2008 Title Intro [Content] Outro Credits © Contact
    • 8. Video Hosting Options
      • blip.tv
      • viddler.com
      • revver.com
      • vimeo.com
      • ooyala.com
      • YouTube
      Podcamp Hawaii 2008
    • 9. Video Formats
      • quicktime/mp4 (for iTunes, AppleTV)
      • flv - to embed in web page
      • mobile - phone delivery & viewing
      • wmv - fading popularity
      Podcamp Hawaii 2008
    • 10. Understand Technology
      • RSS - isn’t all that simple, but it’s critical
      • A blog platform is required but can be had at the video hosting company
      • Sound is more important than the visuals
      Podcamp Hawaii 2008
    • 11. Double Up & Distribute
      • TubeMogul.com: send to multiple sites from a single upload & get good stats.
      • Embed code: your viewers can re-post their favorite episodes.*
      • iTunes: make sure ID3 tags are accurate.
      Podcamp Hawaii 2008 *See Beach Walk 674: How to Embed Video
    • 12. Start Measuring Now
      • Use Google Analytics for page views.
      • Use hosting service for download stats.
      • Use Feedburner to track subscribers & for added promotional tools.
      Podcamp Hawaii 2008 Video is more measurable than traditional media.
    • 13. Advertising & Sponsors
      • Pre-roll, Mid-roll, Post-roll*
      • Text, Graphic, Voice-over, Video insertion
      • Banner Ads surround player or in sidebar
      • Text & Banner ads in the RSS feed
      • Product Placement & Host Endorsement
      • NPR model “brought to you by”
      Podcamp Hawaii 2008 *See Beach Walk 652: To Do List (Primo Water Post-roll)
    • 14. Love Your Audience
      • And they will love you back
      • Consistency serves everyone
      • Lead them, don’t follow them
      • Old rules: be fakey perfect
      • New rules: be real
      • Offer Something Special now and then*
      Podcamp Hawaii 2008 *See Beach Walk 632: Island Adventure
    • 15.
      • Roxanne Darling, Lexi, & Shane Robinson
      • www.barefeetstudios.com • www.beachwalks.tv
      Podcamp Hawaii 2008 Aloha & Mahalo!

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