Video Podcast 101 Roxanne Darling & Shane Robinson barefeetstudios.com beachwalks.tv Podcamp Hawaii 2008 @roxannedarling @shane

Roxanne Darling & Shane Robinson

barefeetstudios.com beachwalks.tv

Podcamp Hawaii 2008 Cliff Notes PLAN EXECUTE Develop Show Concept Storyboard/Shot List Keep Your Content Fresh Record/Import/Edit Manage Web Hosting Encode/Upload/Post Distribute & Measure Cross Post & Market

Show Ingredients Concept Execution Workflow Mechanics Staff Energy Expenditure Podcamp Hawaii 2008

Concept

Execution

Workflow

Mechanics

Staff

Energy Expenditure

Concept First person web cam Mobile web ( www.qik.com on Nokia N95 and the iPhone; Flixwagon on iPhone) Edited episodic content Podcamp Hawaii 2008

First person web cam

Mobile web ( www.qik.com on Nokia N95 and the iPhone; Flixwagon on iPhone)

Edited episodic content

Episode Checklist Title Sequence Theme Music Credits Web Address Contact Information Copyright Notice Podcamp Hawaii 2008

Title Sequence

Theme Music

Credits

Web Address

Contact Information

Copyright Notice

Workflow Secrets Use a template Make re-usable clips Have a naming convention Collect rainy day footage* Archive one episode/directory, < 4.7 GB Podcamp Hawaii 2008 *See Beach Walk 579: Diving Boobies

Use a template

Make re-usable clips

Have a naming convention

Collect rainy day footage*

Archive one episode/directory, < 4.7 GB

Template & Shot List Podcamp Hawaii 2008 Title Intro [Content] Outro Credits © Contact

Video Hosting Options blip.tv viddler.com revver.com vimeo.com ooyala.com YouTube Podcamp Hawaii 2008

blip.tv

viddler.com

revver.com

vimeo.com

ooyala.com

YouTube

Video Formats quicktime/mp4 (for iTunes, AppleTV) flv - to embed in web page mobile - phone delivery & viewing wmv - fading popularity Podcamp Hawaii 2008

quicktime/mp4 (for iTunes, AppleTV)

flv - to embed in web page

mobile - phone delivery & viewing

wmv - fading popularity

Understand Technology RSS - isn’t all that simple, but it’s critical A blog platform is required but can be had at the video hosting company Sound is more important than the visuals Podcamp Hawaii 2008

RSS - isn’t all that simple, but it’s critical

A blog platform is required but can be had at the video hosting company

Sound is more important than the visuals

Double Up & Distribute TubeMogul.com: send to multiple sites from a single upload & get good stats. Embed code: your viewers can re-post their favorite episodes.* iTunes: make sure ID3 tags are accurate. Podcamp Hawaii 2008 *See Beach Walk 674: How to Embed Video

TubeMogul.com: send to multiple sites from a single upload & get good stats.

Embed code: your viewers can re-post their favorite episodes.*

iTunes: make sure ID3 tags are accurate.

Start Measuring Now Use Google Analytics for page views. Use hosting service for download stats. Use Feedburner to track subscribers & for added promotional tools. Podcamp Hawaii 2008 Video is more measurable than traditional media.

Use Google Analytics for page views.

Use hosting service for download stats.

Use Feedburner to track subscribers & for added promotional tools.

Advertising & Sponsors Pre-roll, Mid-roll, Post-roll* Text, Graphic, Voice-over, Video insertion Banner Ads surround player or in sidebar Text & Banner ads in the RSS feed Product Placement & Host Endorsement NPR model “brought to you by” Podcamp Hawaii 2008 *See Beach Walk 652: To Do List (Primo Water Post-roll)

Pre-roll, Mid-roll, Post-roll*

Text, Graphic, Voice-over, Video insertion

Banner Ads surround player or in sidebar

Text & Banner ads in the RSS feed

Product Placement & Host Endorsement

NPR model “brought to you by”

Love Your Audience And they will love you back Consistency serves everyone Lead them, don’t follow them Old rules: be fakey perfect New rules: be real Offer Something Special now and then* Podcamp Hawaii 2008 *See Beach Walk 632: Island Adventure

And they will love you back

Consistency serves everyone

Lead them, don’t follow them

Old rules: be fakey perfect

New rules: be real

Offer Something Special now and then*

Roxanne Darling, Lexi, & Shane Robinson www.barefeetstudios.com • www.beachwalks.tv Podcamp Hawaii 2008 Aloha & Mahalo!

Roxanne Darling, Lexi, & Shane Robinson

www.barefeetstudios.com • www.beachwalks.tv