Video Podcast 101
 

Video Podcast 101

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Here are the slides from our presentation at Podcamp Hawaii. More details at http://2008.podcamphawaii.com.

Here are the slides from our presentation at Podcamp Hawaii. More details at http://2008.podcamphawaii.com.

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Video Podcast 101 Video Podcast 101 Presentation Transcript

  • Video Podcast 101
    • Roxanne Darling & Shane Robinson
    • barefeetstudios.com beachwalks.tv
    Podcamp Hawaii 2008 @roxannedarling @shane
  • Podcamp Hawaii 2008 Cliff Notes PLAN EXECUTE Develop Show Concept Storyboard/Shot List Keep Your Content Fresh Record/Import/Edit Manage Web Hosting Encode/Upload/Post Distribute & Measure Cross Post & Market
  • Show Ingredients
    • Concept
    • Execution
    • Workflow
    • Mechanics
    • Staff
    • Energy Expenditure
    Podcamp Hawaii 2008
  • Concept
    • First person web cam
    • Mobile web ( www.qik.com on Nokia N95 and the iPhone; Flixwagon on iPhone)
    • Edited episodic content
    Podcamp Hawaii 2008
  • Episode Checklist
    • Title Sequence
    • Theme Music
    • Credits
    • Web Address
    • Contact Information
    • Copyright Notice
    Podcamp Hawaii 2008
  • Workflow Secrets
    • Use a template
    • Make re-usable clips
    • Have a naming convention
    • Collect rainy day footage*
    • Archive one episode/directory, < 4.7 GB
    Podcamp Hawaii 2008 *See Beach Walk 579: Diving Boobies
  • Template & Shot List Podcamp Hawaii 2008 Title Intro [Content] Outro Credits © Contact
  • Video Hosting Options
    • blip.tv
    • viddler.com
    • revver.com
    • vimeo.com
    • ooyala.com
    • YouTube
    Podcamp Hawaii 2008
  • Video Formats
    • quicktime/mp4 (for iTunes, AppleTV)
    • flv - to embed in web page
    • mobile - phone delivery & viewing
    • wmv - fading popularity
    Podcamp Hawaii 2008
  • Understand Technology
    • RSS - isn’t all that simple, but it’s critical
    • A blog platform is required but can be had at the video hosting company
    • Sound is more important than the visuals
    Podcamp Hawaii 2008
  • Double Up & Distribute
    • TubeMogul.com: send to multiple sites from a single upload & get good stats.
    • Embed code: your viewers can re-post their favorite episodes.*
    • iTunes: make sure ID3 tags are accurate.
    Podcamp Hawaii 2008 *See Beach Walk 674: How to Embed Video
  • Start Measuring Now
    • Use Google Analytics for page views.
    • Use hosting service for download stats.
    • Use Feedburner to track subscribers & for added promotional tools.
    Podcamp Hawaii 2008 Video is more measurable than traditional media.
  • Advertising & Sponsors
    • Pre-roll, Mid-roll, Post-roll*
    • Text, Graphic, Voice-over, Video insertion
    • Banner Ads surround player or in sidebar
    • Text & Banner ads in the RSS feed
    • Product Placement & Host Endorsement
    • NPR model “brought to you by”
    Podcamp Hawaii 2008 *See Beach Walk 652: To Do List (Primo Water Post-roll)
  • Love Your Audience
    • And they will love you back
    • Consistency serves everyone
    • Lead them, don’t follow them
    • Old rules: be fakey perfect
    • New rules: be real
    • Offer Something Special now and then*
    Podcamp Hawaii 2008 *See Beach Walk 632: Island Adventure
    • Roxanne Darling, Lexi, & Shane Robinson
    • www.barefeetstudios.com • www.beachwalks.tv
    Podcamp Hawaii 2008 Aloha & Mahalo!