8 December 2009




Differentiate
What are you willing to do?




     Roxanne Darling
     @roxannedarling
Fear
Greed
Envy
 Sex
How does
that feel?
People want to
connect, not be
 manipulated
  into buying.
Participate. Listen. Share.
Differentiate
by falling in love with your product.
@comcastcares
Differentiate
  by hanging out in new
     neighborhoods.
See video on www.barefeetstudios.com
       Search for "differentiate."
        Over 4 million channel views

       Will ...
Sold $1M used computers in 6 mos
Differentiate
by understanding the new math.
Mighty J Music
Kevin Kelly 1000 True Fans
Differentiate
by responding to your customers.
    Get big bonus points for humor.
See video on www.barefeetstudios.com
          Search for "differentiate."

David Jones, Blogger vs. $4B Microchip
Differentiate
 by sharing before selling.
ING Direct Café
Podcamp Hawai‘i
@equalman Social Media Revolution
Differentiate
by sharing your insider knowledge.
See video on www.barefeetstudios.com
       Search for "differentiate."

Johnson & Johnson
Differentiate
by supporting audience magnets.
Photo by Hawaii
on Flickr         www.blubrry.com


Todd Cochrane • Blubrry
American Express   Meetup.com
Differentiate
by blogging, podcasting, or YouTubeing.
Find Your New Media Voice
White House Live Stream
See video on www.barefeetstudios.com
          Search for "differentiate."



Gary Vaynerchuck Why wait?
Differentiate
 by engaging with a broader
        community.
Ford on Flickr
See video on www.barefeetstudios.com
          Search for "differentiate."


BeachWalks.tv on USS Nimitz
Differentiate.
Try something new.
  Make mistakes.
  Yes, people are
    watching.
   It's all good.


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Using Social Media to Differentate

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This was presented in a talk I gave to Sales & Marketing Executives in Honolulu, HI. The topic was "Using Social Media to Differentiate." Visit our web site to get all the links and the full presentation - just search for "differentiate" at www.barefeetstudios.com.

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  • Using Social Media to Differentate

    1. 1. 8 December 2009 Differentiate What are you willing to do? Roxanne Darling @roxannedarling
    2. 2. Fear Greed Envy Sex
    3. 3. How does that feel?
    4. 4. People want to connect, not be manipulated into buying.
    5. 5. Participate. Listen. Share.
    6. 6. Differentiate by falling in love with your product.
    7. 7. @comcastcares
    8. 8. Differentiate by hanging out in new neighborhoods.
    9. 9. See video on www.barefeetstudios.com Search for "differentiate." Over 4 million channel views Will It Blend?
    10. 10. Sold $1M used computers in 6 mos
    11. 11. Differentiate by understanding the new math.
    12. 12. Mighty J Music
    13. 13. Kevin Kelly 1000 True Fans
    14. 14. Differentiate by responding to your customers. Get big bonus points for humor.
    15. 15. See video on www.barefeetstudios.com Search for "differentiate." David Jones, Blogger vs. $4B Microchip
    16. 16. Differentiate by sharing before selling.
    17. 17. ING Direct Café
    18. 18. Podcamp Hawai‘i
    19. 19. @equalman Social Media Revolution
    20. 20. Differentiate by sharing your insider knowledge.
    21. 21. See video on www.barefeetstudios.com Search for "differentiate." Johnson & Johnson
    22. 22. Differentiate by supporting audience magnets.
    23. 23. Photo by Hawaii on Flickr www.blubrry.com Todd Cochrane • Blubrry
    24. 24. American Express Meetup.com
    25. 25. Differentiate by blogging, podcasting, or YouTubeing.
    26. 26. Find Your New Media Voice
    27. 27. White House Live Stream
    28. 28. See video on www.barefeetstudios.com Search for "differentiate." Gary Vaynerchuck Why wait?
    29. 29. Differentiate by engaging with a broader community.
    30. 30. Ford on Flickr
    31. 31. See video on www.barefeetstudios.com Search for "differentiate." BeachWalks.tv on USS Nimitz
    32. 32. Differentiate. Try something new. Make mistakes. Yes, people are watching. It's all good. www.BareFeetStudios.com Roxanne Darling www.BeachWalks.tv @roxannedarling www.KnowHowCafe.com

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