The Social Web is Changing "Everything"
by Roxanne Darling on Mar 07, 2009
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This is an overview of the principles of doing business on the social web:...
This is an overview of the principles of doing business on the social web:
* how communication strategies and web site software are changing
* how customers are redefining brands
* how search is impacting what people know about you
* how collaboration changes with transparency.
Presented by Roxanne Darling at the launch meeting of the Hawaii Chapter of the Social Media Club, hosting at the ING Cafe in Waikiki.
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They are telling their friends on “social networks.”
The best way to control the brand is to be part of the conversation.
Set up Google Alerts to stay informed. Use search.twitter.com. Create tags and track them across social sites. #pch08 twitter and flickr.
Interruption marketing and shouting, via banner ads, pre-roll video ads, popup ads, etc. create negative associations with you and your company.
How and where do you listen? Have a blog, allow comments, respond to them.
Participate on Twitter, Facebook, LinkedIn, etc.
Build a network like The Reef.
Build your email list. Give people a way to interact with you.
Tag your stuff. Ask for feedback. Dell: IdeaStorm.com = build the site then let users post suggestions, discuss them, then vote up or down. Free marketing R&D.
Blogs automatically feature the newest content on the home page. And then categorize it for archiving and easy retrieval later.
Search engine built-in to your site for users. (Included with blog software.)