Social Media: 30,000' View for Nonprofits

1 #HCFBLC - 16 February 2010Social Media Bootcamp: The 30,000 View for Nonproﬁts Roxanne Darling www.barefeetstudios.com @roxannedarling

2 #HCFBLC - 16 February 2010Your fans hold the keys...nonproﬁt or proﬁt - the same.

3 #HCFBLC - 16 February 2010 Marketing & FundraisingThe Good News: Your Advantage:Other people can You are no longerspread your message limited by small staffs.for you. You can beneﬁt by creating "assets" that serve others as much as they serve your organization.

4 #HCFBLC - 16 February 2010The Power ofYour Network๏ Stories๏ Sharing๏ Support๏ Community

5 #HCFBLC - 16 February 2010Social Networks: Youre Invited!

6 #HCFBLC - 16 February 2010 Your Time and MoneyThe Good News: Your Advantage:The majority of social You can create activemedia tools and support communities withapplications are free. a modest time investment.You can beneﬁt by being among the ﬁrst to learn how to work smarter on the social web.

7 #HCFBLC - 16 February 2010 Wallﬂowers Selectives Butterﬂies Mavens Top 100 Brands Engagement Study Revenue Growth (%) Net Margin Growth (%) 18 20 10 18% 15 5 10 10% 5% 5 -6% 4 0 -6 -2% 4% -2 -4% -5 -11% -4 -10 -11 -15Source: Altimeter, July 2009

8 #HCFBLC - 16 February 2010 Best Practices Ask. Respond. Share.Centralize strategy and Deputize across the organization. Personalize your goals and measure accordingly. Incorporate into normal j-o-b activities. Make it easy for others to talk about you.

9 #HCFBLC - 16 February 2010 TechnologyThe Good News: Your Advantage:Online technology Your message can beenables extraordinary working while you arereach, 24/7. resting. You beneﬁt by creating operational savings in many areas of your organization. Your mission becomes more engaging and less stressful.

10 #HCFBLC - 16 February 2010RSS: Really Simple Syndication๏ Be a smarter consumer of information inside your own organization.๏ Then make sure your stories are easily consumable by others.

11 #HCFBLC - 16 February 2010 Smart Phone MobilityEfﬁciency • Etiquette • Literacy

12 #HCFBLC - 16 February 2010Your New Media Voice

13 #HCFBLC - 16 February 2010Is your website too pretty?

14 #HCFBLC - 16 February 2010 Roxanne Darlingroxanne@barefeetstudios.com @roxannedarling BareFeetStudios.com BeachWalks.tv KnowHowCafe.com

Social Media: 30,000' View for Nonprofits

by Roxanne Darling

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Social Media: 30,000’ View for Nonprofits Webinar Transcript