Social Media: 30,000' View for Nonprofits

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Social Media: 30,000' View for Nonprofits

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This was a short introduction to social media use for nonprofits, presented at the Bootcamp for Board Members Conference and hosted by the Hawaii Community Convention. Presenter is Roxanne Darling......

This was a short introduction to social media use for nonprofits, presented at the Bootcamp for Board Members Conference and hosted by the Hawaii Community Convention. Presenter is Roxanne Darling of BareFeetStudios.com.

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  • They are making their own media (“social media”) that incorporates the things they love and hate. Seth Godin’s Blog Direct From Consumer. The more transparent & authentic you are, the better.\nThey are telling their friends on “social networks.”\nThe best way to control the brand is to be part of the conversation. \nThe Cluetrain Manifesto from 10 years ago at how the web would change marketing.\n
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  • Culture matters. Find friends. Eavesdrop. Schedule your time smartly.\nTrack and manage your reputation.\n
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  • 100% Flash sites are dead. Too hard to update. Not search-friendly. Goes stale very quickly. Does not encourage organic exploration of your content. Does not allow users to share your content with others. Messy & Lively are More Important than pretty. Function is much more important than form. People are in a hurry and want to be in control.\n
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Transcript

  • 1. 1 #HCFBLC - 16 February 2010Social Media Bootcamp: The 30,000 View for Nonprofits Roxanne Darling www.barefeetstudios.com @roxannedarling
  • 2. 2 #HCFBLC - 16 February 2010Your fans hold the keys...nonprofit or profit - the same.
  • 3. 3 #HCFBLC - 16 February 2010 Marketing & FundraisingThe Good News: Your Advantage:Other people can You are no longerspread your message limited by small staffs.for you. You can benefit by creating "assets" that serve others as much as they serve your organization.
  • 4. 4 #HCFBLC - 16 February 2010The Power ofYour Network๏ Stories๏ Sharing๏ Support๏ Community
  • 5. 5 #HCFBLC - 16 February 2010Social Networks: Youre Invited!
  • 6. 6 #HCFBLC - 16 February 2010 Your Time and MoneyThe Good News: Your Advantage:The majority of social You can create activemedia tools and support communities withapplications are free. a modest time investment.You can benefit by being among the first to learn how to work smarter on the social web.
  • 7. 7 #HCFBLC - 16 February 2010 Wallflowers Selectives Butterflies Mavens Top 100 Brands Engagement Study Revenue Growth (%) Net Margin Growth (%) 18 20 10 18% 15 5 10 10% 5% 5 -6% 4 0 -6 -2% 4% -2 -4% -5 -11% -4 -10 -11 -15Source: Altimeter, July 2009
  • 8. 8 #HCFBLC - 16 February 2010 Best Practices Ask. Respond. Share.Centralize strategy and Deputize across the organization. Personalize your goals and measure accordingly. Incorporate into normal j-o-b activities. Make it easy for others to talk about you.
  • 9. 9 #HCFBLC - 16 February 2010 TechnologyThe Good News: Your Advantage:Online technology Your message can beenables extraordinary working while you arereach, 24/7. resting. You benefit by creating operational savings in many areas of your organization. Your mission becomes more engaging and less stressful.
  • 10. 10 #HCFBLC - 16 February 2010RSS: Really Simple Syndication๏ Be a smarter consumer of information inside your own organization.๏ Then make sure your stories are easily consumable by others.
  • 11. 11 #HCFBLC - 16 February 2010 Smart Phone MobilityEfficiency • Etiquette • Literacy
  • 12. 12 #HCFBLC - 16 February 2010Your New Media Voice
  • 13. 13 #HCFBLC - 16 February 2010Is your website too pretty?
  • 14. 14 #HCFBLC - 16 February 2010 Roxanne Darlingroxanne@barefeetstudios.com @roxannedarling BareFeetStudios.com BeachWalks.tv KnowHowCafe.com