MPI Aloha Chapter Social Web 090915
by Roxanne Darling on Sep 16, 2009
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The big picture view of how social media is changing business communications and event planning. Audio coming shortly.
The big picture view of how social media is changing business communications and event planning. Audio coming shortly.
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They are telling their friends on “social networks.”
The best way to control the brand is to be part of the conversation.
The Cluetrain Manifesto from 10 years ago at how the web would change marketing.
Google yourself and your brand.
Set up Google Alerts to stay informed. Use search.twitter.com. Create tags and track them across social sites. #pch08 twitter and flickr.
Interruption marketing and shouting, via banner ads, pre-roll video ads, popup ads, etc. create negative associations with you and your company.
How and where do you listen? Have a blog, allow comments, respond to them.
Participate on Twitter, Facebook, LinkedIn, etc.
Your power comes from the community.
Build a network like The Reef. Jason VanOrden Podcast
Build your email list. Give people a way to interact with you.
Tag your stuff. Ask for feedback. Dell: IdeaStorm.com = build the site then let users post suggestions, discuss them, then vote up or down. Free marketing R&D.
Blogs automatically feature the newest content on the home page. And then categorize it for archiving and easy retrieval later. Multiple categories
Search engine built-in to your site for users. (Included with blog software.)