Robin Daniels Sr. Manager, Product Marketing Running Your Business in the Cloud

An Industry Transformation is Underway Software as a Service 21 st Century Platforms Client/Server Late 20 th Century Platforms Mainframe Mid 20 th Century Platforms

The SaaS Secret: Multi-Tenancy, Subscriptions Subscription Faster Vendor Innovation Unlimited Scalability Automatic Upgrades Multi-Tenancy

Why Multi-Tenant? Technology Continues to Evolve to Shared Services Electricity Business Applications Water Onsite Generator Well Software Onsite Generator Onsite Generator

The benefits of Multi-Tenancy Customize and Build Without Upgrades Your Clicks Your Code Customize or build any app Apps stored in database as metadata Platform infrastructure and upgrades separated from your apps Customizations and apps run on the latest release automatically Single Code Base and Shared Infrastructure Each Customer’s Metadata UI & API Logic Database

The Enterprise Embraces SaaS Number of Subscribers ~6,300 ~14,500 ~21,000 ~40,000 ~30,000 ~25,000 65,000 ~5,000 ~55,000 ~3,000 ~2,000 ~4,300 ~5,500 ~1,675 ~1,300

… and the Trend is Accelerating 80% of IT execs surveyed believed that SaaS increases IT focus on innovation By 2011, 25% of new business software will be delivered as SaaS

With EMEA Rapidly Embracing SaaS

The Next Phase: Cloud Computing Platforms as a Service web 1.0 web 2.0 web 3.0 User Generated Content Killer Internet Apps Platforms Everyone Can Publish Everyone Can Innovate Everyone Can Access App Engine S3 & EC2

Platforms Are Now Moving to Platform as a Service (PaaS/Cloud Computing) Cloud Computing Client / Server & App Server Platforms Mainframe Platforms 21 st Century Platforms Late 20 th Century Platforms Mid 20 th Century Platforms Notes

Cloud Computing Platforms Serve Different Types of Applications Social applications Web Applications Enterprise Applications CPU and Storage S3 & EC2 App Engine

Why are IT departments using Cloud Computing Platforms for Application Development? Innovation Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC IT

“ Wealth in the new regime flows directly from innovation, not optimization ” -- Kevin Kelly, Wired Magazine

“ Wealth in the new regime flows directly from innovation, not optimization ”

-- Kevin Kelly, Wired Magazine

You Cloud Computing Allows You To Focus On Innovation, Not Infrastructure Your App Infrastructure Services Application Services Operations Services The Cloud

You

The Fastest, Easiest and Lowest Risk Path to Innovation and Success Client/Server & App Server Platforms Platform as a Service Source: 3 rd party analyst surveys Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.

The Cloud Offers a Better Model for Application Development Comparison to Build Custom Brand Promotions Application Source: Fortune 500 Media Corporation Evaluation Development Time 100 Hours 4,000 Hours Time to Deploy Instant 4 Weeks No Hardware and Software No Maintenance Required No Extra Development Required IT Administration Console Analytics Internationalization Authentication & Security Model Mobile Device Deployment Compliance Audit Trail End User Usability Rating

IT Administration Console

Analytics

Internationalization

Authentication & Security Model

Mobile Device Deployment

Compliance Audit Trail

Cloud Computing Offers a Different Choice Low Cost : Subscription Model: Pay as You Go Simplicity : Focus on Innovation not Infrastructure Ease Of Use : Build and Deploy Apps Instantly Global Development, Global Deployment Leverage the Infrastructure of the Internet to Run Your Apps Force.com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development. “ ”

Delegating the Power of the Cloud To Developers Multi-Device Customization Sharing Data Center Multi-Language Multi-Currency Integration Reporting & Analytics You Don’t Have to Reinvent The Wheel Workflow Search

Cloud Computing Delivers Rapid Success ISV Success Enterprise Success

Salesforce.com Standard Interface

Customise The Logic and Code Like You Wish

Modify The Interface To Your Needs

Look Familiar?

CODA Developed ERP General Ledger Financials on Force.com in 7 Months 2,600 Enterprise Customers 600 Employees across 14 offices Customers in 100+ Countries Multiple industries including Retail, Transport & Distribution, Business & Financial Services Customers include:

Cloud Computing is Lower Risk Eliminating the burden of infrastructure for IT Force.com lets us maximize our focus on innovation. Being able to run all of these applications in the cloud changes everything. Doug Menefee CIO The Schumacher Group

Cloud Computing is Gaining Momentum

It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”

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