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Copa Lagos Beach Soccer
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Copa Lagos Beach Soccer

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Copa Lagos Beach Soccer Copa Lagos Beach Soccer Presentation Transcript

  • Sponsorship OpportunitiesCopa Lagos 2011
  • The Sport Originally born in Copacabana, Rio de Janeiro playing soccer on the beach easily spread around the world as the perfect recreational game for football fanatics It was only in the 90´s when Beach Soccer Worldwide createdofficial laws for this popular sport. Beach Soccer is now the most exciting and dynamic version of the ¨World Game¨ to emerge onto the global sports scene in the past 20 years.
  • Beach Soccer is..  Perfectly adapted to a 1 hour TV format.   “Laws of the game”. Opening, closing, other - Pitch dimension: 28 x 37 meters commercials and if necessary extra time - Number of players : 5 (including and penalty shot out. goal keeper) - Match time: 3 periods of 12 minutes - Extra time in case of tie: 3 minutes followed by penalties   An average of 8-9 goals per match, that’s one goal every 4 minutes!
  • More than just a Sport..   ¨A Colorful Cocktail for the Beautiful Game¨ - Successfully combing Sport with Music, Dance Fashion, Parties and Celebrity Entertainment. - Beach Soccer provides a totally unique experience. - Bringing a novel event to the 6 million fun loving football fans in Lagos at the beach!
  • Beach Soccer is..Football Dynamic Barefoot
  • Beach Soccer is.. Sun and Fun High Energy Accessible to all
  • Beach Soccer is.. Outdoor Party Celebrity DJ Entertainment
  • Who plays Beach Soccer..•  Competitive standard in all 6 continents.•  Over 100 countries currently field competitive Beach Soccer teams.•  All teams are “National” teams; the sport hasextended to Club level.•  Highly skillful but accessible to all!
  • Demographic Appeal  Beach Soccer is a young & sexysport, with very specific characteristicsdesigned to create a fun atmosphere,wide-reaching entertainment packagethat is bound by the passion of football. Breakdown - 15-35 yr olds (71% Male, 29% Female) - Football Lovers: 91% - Practice sport on a regular basis: 77% - Watch football on regular basis: 86%  Perception vs. Football - Similar: Passion, Bring people together - No Barriers: Can be played freely - Different: Less aggressive, cooler, more fun & colorful Source: Etudes Mediterranées and Sport Markt research in FIFA Beach Soccer World Cup 2008, in Marseille
  • BSWW and FIFA   Beach Soccer is officially endorsed by FIFA - BSWW integrated Beach Soccer into the Fédération Internationale de Football Association (FIFA) in 2005. - Provides sponsor with an indirect link to the FIFA brand.
  • Beach Soccer Worldwide  Beach Soccer Worldwide (BSWW) isrecongnised by FIFA as the major entitybehind the creation and growth of BeachSoccer  The company has its roots in 1992, withthe organization of the first WorldChampionship, held in Copacabana, Riode Janeiro (Brazil).  Today, the Barcelona based company isresponsible for the organisation of allother major international Beach Soccerevents, including BSWW Euro BeachSoccer League, the BSWW Euro BeachSoccer Cup, the Mundialitos (Clubs andNational teams) and the FIFA BeachSoccer World Cup Qualifiers.
  • BSWW´s Rapid Global Expansion North Amercia Europe Asia-  8 National Teams -  32 National Teams -  8 National Teams-  2 BSWW Events -  10 BSWW Events -  3 BSWW Events  FIFA BS WC Qualifiers   BS WC Qualifiers   BS WC Qualifiers  ProTour Events   Euro Beach Soccer League   ProTour Events   EuroCup   Challenge Cup South America Middle East   Mundialito-  10 National Teams -  6 National Teams   ProTour Events-  4 BSWW Events -  3 BSWW Events  FIFA BS WC Qualifiers   BS WC Qualifiers  ProTour Events Africa  Copa Latina -  11 National Teams Pacific  The Clubs -  3 BSWW Events -  5 National Teams  Brazil v Rest of World   FIFA BS WC Qualifiers -  3 BSWW Events   ProTour Events   BS WC Qualifiers   ProTour Events   BSWW has over 60 National Teams competing in the 2011 FIFA Beach Soccer World Cup Qualifiers   They host an average of 18–20 BSWW events globally
  • Copa Lagos 2011
  • The Tournament  Term: 09/12/2011 – 11/12/2011  Proposed Teams - Nigeria -  Brazil -  England -  South Africa  Stadium capacity: 3,000 – 4,000  Competition format -  Round Robin – League Format - 2 games per day in three days  Entertainment: Live music / concerts at sunset / DJs  TV Coverage: 21 International TV Channels 1 Official National Broadcaster
  • Stadium Setup   The venue footprint will include facilities for concessions and support functions   The stadium should have a capacity of minimum 3,000 – 4,000 people   Located in the beach, it will become the center of attention with ongoing activities inside and outside the stadium
  • BSWW Commercial Benefits Global Reach – International TV Distribution Local Visibility – Major Media Exposure Exposure – Branding & Visibility Interact – Onsite activities Engage – Unique Challenge Events VIP – Hospitality Programs
  • TV Distribution  Broadcast Coverage - Live / Delayed coverage on over 21 Channels Country TV Channel - 1h Highlight Packages AFRICA SUPERSPORT - Reaching 250+ million households globally AMERICAS FOX SPORTS - Magazine & Highlight programming ASIA ESPN STAR SPORTS - Prime Time News Coverage MIDDLE EAST ART / AL-JAZEERA PAN-EUROPEAN EUROSPORT - Sports Broadcast Partner ENGLAND SKY / ESPN (UK) - Lifestyle Broadcast partner FRANCE DIRECT 8 AUSTRALIA SBS GERMANY DSF GREECE CONN – X SPORTS ISRAEL CHARLTON ITALY RAI SPORT NETHERLANDS EREDIVISE PORTUGAL SPORT TV ROMAINIA BOOM SPORT ONE RUSSIA RTR SPORT / NTV PLUS SOUTH AMERICA TYC SPAIN CANAL PLUS / TVE / CANAL 9 TURKEY SPORTS TV CYPRUS LUMIERE TV BRAZIL TV GLOBO
  • Media Exposure and Online  Online - BSWW Website www.beachsoccer.com (recording over 25,000 unique hits/month) - Copa Lagos Website www.copalagos.com - Live Online Streaming, avg 5000 per event - Access to BSWW and Copa Lagos Social   Print Media Media Platforms - Major press presence in Press Conferences. - Direct links to company micro sites - International media coverage of the events. - Print / Magazine / Local Sports Reports
  • Branding and Visibility  Sponsor will be entitled to commercial visibility inside stadium in mostvisible TV area - A-Boards, Flags, Banners, Large Product Display Banners,Giant Inflatables Displays   Partners will be included in all marketing materials, interview backdrops, etc for the event
  • On-Site Activities  Sponsors are encouraged to create fun activities to capture the interest of visitors and link to the event  Each tournament will have a specific entertainment program, including but not restricted to Cheerleaders, Local DJ´s, Dancers, Fashion Shows, Games with Crowd etc..  Each activity can be owned by one of the sponsors as specified in the contractual agreement.  Commercial areas joined to the stadium provides sponsors with unlimited opportunities to interact with the crowd and display product or service.
  • Unique Challenge Events  Beach Soccer Corporate Challenge - 2 - 4 hour Beach Soccer Experience - Professional setting, Official referees - Branded Uniforms + Names and Numbers - Compete internally, Team Building Experience - Involve Branded Cheerleaders - Beach Soccer Style after party with Music BBQ and Beer on the beach, relaxed and informal setting   Beach Soccer Corporate Clinic - 2 hour Beach Soccer Clinic with top International Beach Soccer Players - Competitive Activities, Awards - Photo Opportunities - Involve Cheerleaders and Referees - Finish the day with Beach Soccer style after party, Music, BBQ and Beer on the Beach
  • VIP Hospitaility  A special VIP area in the stadium will be in place for local institutions, partners and guests to network and relax in an informal setting.  Prime beachside locations will be selected to host the official event party with top DJ´s, celebrity artists playing the best beach music.  Sponsors will have VIP access and special visibility at the parties.  Special celebrity or player involvement can be arranged
  • Access to Foundation  Three Support Pillars of The Beach Soccer Foundation - Bringing the joy of Sport to Marginalized and Handicapped children - Skin cancer awareness Programs - Environmental campaigns - ¨Clean up our Beaches¨
  • Proposed Rights and Investment- Main Sponsor Please contact Copa Lagos team for more information sponsorship@copalagos.com - +234 805 55 02 345
  • Thank you!