Welcome to New
Zealand-
The Land of the Long White Cloud

Key Points of Interest.
The overall performance and standing of the New
Zealand fitness industry.
Upcoming trends in the New Zealand fitness industry
The Characteristics of a competitive industry.

Richard Beddie, CEO of NZ
Fitness
Secure, protected, sheltered, impervious
, untouchable- these are words that
describe the New Zealand fitness
industry as of the end of the first quarter
of 2009.
Over 410,000 members have prepaid
Beddie claims that the New
fees with over 400 fitness centres that Zealand fitness industry is
recession proof.
are registered in New Zealand. “If you think you can do a thing or
think you can‟t do a thing, you‟re
right.”
Beddie reports that fitness club
membership is booming as people keep
rolling in through gyms to stay fit for
summer.

“If you think you can do a thing or think you can‟t do a
thing, you‟re right.”- Henry Ford.
“If you operate a business in the
fitness industry in a country that is
currently in recession, expect your
business to GROW.”- Richard
Beddie.
Henry Ford, entrepreneur and
Creator of Ford motor company.
Richard Beddie views the current economic condition as an
opportunity, and feels his views match with legendary car
manufacturer, Henry Ford.

The transition of customers from larger to smaller
gyms.
•To save money, due to lower rates charged.
•For a family oriented theme, which promotes less
of a bureaucratic system.
• This ensures that customers engage primarily in
the fitness aspect of the business rather than
thinking about varied plans or schemes.

Experts claim that team work between trainer and customer is
absolutely essential in order to retain customers for the future.
(Milton, 2002).

Boot camp style trainings are coming back!
You better watch out.

Different reasons why people join a gym.
5% 10%
2% 2%
34% Weight loss
2%
Impove shape
Sports specific
Weight gain
Rehab
45%
Social
Other
Retrieved from the A.
Fitness Industry
Survey 2009.

The proportion of people who are members in the
industry, and what type of club they go to.
8%
28%
Private Single Clubs
8% Franchise Clubs
Private Multi Clubs
Council Operated
PT Studios
11% Corporate
University
Community
10%
28%
Retrieved from A. Industry Survey
2009

Other Highlights from the Dalal
Consultancy report.
•Why they join + why the leave.
•Club + Industry Issues.
•Member‟s expectations in a gym.
•The effect of the recession on the
fitness industry of New Zealand.
•The high levels of competition in the
New Zealand fitness industry, as well
as a report on Les Mills Ltd.

Thanks to our consulting partners:
NZ Fitness
Fit „n‟ Well
Limited.