AARRR1. ACQUISITION HOW DO THESE GUYS GET THERE?WHAT TO DO?Ads, SEO, Email, Social Media, Blogs, Biz Dev, PR…WHAT TO MEASURE?Costs/Visit, Conversions (visit quality). CPA
AARRR2. ACTIVATION WHAT DO THEY PERFORM AFTER THAT?WHAT TO DO?Landing Page Optimization, lots of UX iterations, value proposition reviewWHAT TO MEASURE?Conversions, bouce-rate, time on page.“In God we trust, for everything else: A/B TEST” CPA
AARRR3. RETENTION DO THESE GUYS COME BACK?WHAT TO DO?Newsletter/Digest, Event-based messages, Push-notifications, life-cycle emailsWHAT TO MEASURE?Open-Rate, Click-Rate, WAU/MAU LTV
AARRR4. REFERRAL DO THEY INVITE FRIENDS?WHAT TO DO?Create/Optimize your Viral Loop, Contests, Social Media CampaignsWHAT TO MEASURE?Viral Loop Conversions, K-factor CPA LTV (If there is network effect)
AARRR5. REVENUE DO THEY F*ING PAY???WHAT TO DO?Figure it out, bro.WHAT TO MEASURE?Revenue per user/source/medium LTV
QUIZ AARRR• high number of visits, high bounce rate, low time on site?• high number of visits, few signups?• steady visits, high % of new users?• CPA (cost per signup) = CPC * signup-conversion ?• low traffic from reference, search, direct?• few premium users?