Engaging Without Invading Leceister and Bradford


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Presentation delivered by Becka Currant and Stuart Johnston at LDHEN Symposium, Nottingham March 2010.

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Engaging Without Invading Leceister and Bradford

  1. 1. Engaging without invading: using social networking tools to connect with students Stuart Johnson, University of Leicester Becka Currant, University of Bradford
  2. 2. Question Who is already using social media to engage with students? a) I’m already using these b) I’d like to but don’t know where to start c) I’m very suspicious of using them
  3. 3. We’re on the fringes Student/Learner Development
  4. 4. Needy students will seek us out Student/Learner Development
  5. 5. Traditional advertising reaches a few more Student/Learner Development
  6. 6. What about social networking tools? There are many more but these are the ones we’ve been using
  7. 7. There has been massive growth in social media Jan 2009 Jan 2010 % growth 68,557,534 133,623,529 95% 5,979,052 23,573,178 294% Numbers represent unique visitors. Data from www.compete.com
  8. 8. If Facebook were a country 1,400,000,000 1,200,000,000 1,000,000,000 800,000,000 600,000,000 400,000,000 200,000,000 0 Source http://en.wikipedia.org/wiki/List_of_countries_by_population
  9. 9. Two options Use existing networks Create a new network
  10. 10. Using existing vs. new networks Existing New Lots of people are already You have to get people to sign- signed-up up It’s a place where people are It’s a place people have to resident a lot of the time remember to visit They already use if for other You can guide what it’s used it purposes for You have to be careful not to There’s less chance of feeling invade invaded People can feel exposed It can feel safer
  11. 11. So we’re using social media… * Student/Learner Development *NB. Facebook page not group
  12. 12. …to help us reach many more Student/Learner Development
  13. 13. And they can communicate with us… Student/Learner Development
  14. 14. And they can communicate with us… Student/Learner Development
  15. 15. And they can communicate with us… Student/Learner Development
  16. 16. And they can communicate with us… Student/Learner Development
  17. 17. …and they tell their friends about us Student/Learner Development
  18. 18. …and they tell their friends about us “I think that the Facebook page is a great idea and I have since Student/Learner Development spread the word to mates and got them to join”
  19. 19. …who then follow our social media Student/Learner Development
  20. 20. And the number of followers increases… 1200 1000 800 600 400 200 0 01/09/2009 01/10/2009 01/11/2009 01/12/2009 01/01/2010 01/02/2010 01/03/2010
  21. 21. …and so does the number using our services Student/Learner Development
  22. 22. But rather than them coming to us… …they give us permission to go to them
  23. 23. Our website traffic has gone up (UoL) 120,000 100,000 80,000 60,000 40,000 20,000 0 Sep Oct Nov Dec Jan 2007/08 2008/09 2009/10
  24. 24. Our website traffic has gone up (UoB)
  25. 25. But, meaningful content is vital “Page admins who post meaningful content will retain fans, while admins who post spammy or low- quality material will lose fans and subscribers”* *Facebook fan dashboard
  26. 26. News and events feeds we automate
  27. 27. But most of what we say is proactive 4% 8% (proactive/responsive) 26% 58% (proactive/responsive) (automated)
  28. 28. Tone of voice is important too Advice from Helpdesk Hollie: http://developingstuff.wordpress.com/2010/01/21/advice-from-helpdesk-hollie/
  29. 29. And it’s having an impact here Have you ever gone to an event or done something as a direct result of information posted on our Facebook or Twitter accounts? This happens a lot 12% This never 21% happens This sometimes happens 67%
  30. 30. And here… Has your awareness of Student Development services improved since following us on Facebook or Twitter 14 12 10 8 6 4 2 0 A lot Quite a lot Not much Not at all Yes I knew a bit No
  31. 31. What we’ve learnt • We're definitely reaching more students this way • A base of RSS news and events feeds is a good start • But you've got to invest in conversations • Our helpdesk staff do a great job • Distance learners like it too