Crm strategy by indigo & deccan


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Crm strategy by indigo & deccan

  1. 1. About Indigo IndiGo commenced operations on 4 August 2006 is an authorized partner of Indigo Airlines. Fastest growing airline in India A pure low cost carrier All economy 180 seat aircraft They serve 22 cities within India with 188 daily flights. Food sold on board No frequent flyer program No airport lounges
  2. 2. 2 Categories of Clients•Corporate Clients: Annual Contract•Zero Cancellations Charges•Free Meals•FAM Trips: Special trips to Tourist Destinations•Ticket Booklet.
  3. 3. Market share of various airlines 30.00% 25.00% 20.00% 15.00% 27.00% 10.00% 19.40% 18.20% 17.80% 5.00% 7.20% 7.00% 3.40% 0.00% Air India IndiGo Jet JetLite Spicejet Go Air Deccan Airways
  4. 4. CRM strategies Online reservation system Separate accounts for member, agency and corporate Call Centres Proper schedule available on the website Baggage Tracer Well trained and groomed in-flight crew and most importantly on-time performance. Cheap Fares Ancillary Services Food and Beverages are allowed inside the flight IndiGo offers new, comfortable, air conditioned buses. Notification by SMS in case of flight delay Refund is available in case the flight is delayed by more than two hours
  5. 5. Promotions by Deccan
  6. 6. Latest happening
  7. 7. Continue… According to DGCA IndiGo, Jet Airways and its no-frill arm JetKonnect charged an average of about 10-15 per cent higher fares than other airlines. IndiGo took over Jet Airways in terms of market share four months ago, but in July it took over the Jet Airways Group, which includes its low-cost arm JetLite, flying 27% of the total Indian passengers as opposed to 26.6% flown by Jet. IndiGo is now market leader after the Vijay Mallya‟s failure.
  8. 8. Press releases in 2012
  9. 9. Recent press release… IndiGo brings Ahmedabad closer to Delhi and Goa; launches new flights - Ahmedabad, February 01, 2012: IndiGo, India‟s largest carrier is further enhancing its customer experience with the launch of new flights on its network. Effective February 01, India‟s favourite on time performer, will operate four daily and direct return flights between Ahmedabad and Delhi. The airline will now operate its first flight from Ahmedabad to Goa. The new flights are designed to cater to business and leisure travelers who are constantly on the lookout for new and affordable flying options. These new services will further consolidate IndiGo‟s position as the fastest growing airline in India, with its 303 flights connecting 31 destinations across the nation and abroad. Both corporate and leisure customers travelling from these destinations will now have the opportunity to experience the hassle-free, on-time performance that IndiGo is synonymous with. Speaking on the occasion Aditya Ghosh, President, IndiGo said “Expanding operations in Ahmedabad is in line with our growth strategy outlined for the domestic skies. We have added fourth daily and direct flight on Ahmedabad & Delhi route, and will be operating a direct flight from Ahmedabad to Goa. We are looking at providing affordable fares on these new routes for 6E travelers. Ghosh further added, “IndiGo brings with it new opportunities of employment and commerce to the people of Ahmedabad. With greater ease and affordability of air travel, all strata of society can now cease opportunities across the nation, whether it be to the north, south, east or west of Ahmedabad. IndiGo will continue to expand its network to meet the requirements of both business and leisure travelers wherever they demand it. It is our constant endeavour to provide more flexibility of choice for our customers as IndiGo continues to offer them on time, courteous and hassle free and always affordable flying experience”
  10. 10. About Deccan It Came into picture on 1995 . Founder is Gorur Ramaswamy Iyengar Gopinath Air Deccan is India‟s first low-cost airline. The elements of Air Deccan‟s “no-frills, low-cost” air carrier is an authorized partner of Air Deccan Air Deccan is a business unit of Deccan Aviation Ltd,
  11. 11. Products corporate segment for tourism, medical support transit and logisctics support 31 aircrafts comprising of 14 A320-200 Airbus, 5 ATR 42-320, 5 ATR 72-212 A and 9 ATR 42-500 civil aircrafts.
  12. 12. CRM strategies Offering low fares to stimulate demand. providing a safe and on-time service. Increasing ancillary revenues . For leisure travellers , it offers a ticket package called Value Flier & bundled hotel offerings . CRS system for reservation . Positioning as „common man‟ 24/7 multilingual call centre Booked ticket through SMS and rescheduling of tickets in case of urgency .
  13. 13. Promotions by the Indigo…
  14. 14. Press Releases
  15. 15. Latest Trends……..