Australian Drupal Site: BookTagger

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    Australian Drupal Site: BookTagger - Presentation Transcript

    1.  
    2.  
    3. Australian Book Sales
      • Half of the best sellers are Australian
      • 7% increase in sales over last year
      $1.2 Billion Industry
    4. Online Purchasing Habits
    5. Search vs Community Robocop vs The Terminator What’s your favorite book? Oh.
    6. Why do we love Amazon?
    7. 50%+ Amazon sales are driven by recommendation Also Bought
    8. Good Reviews
    9. Excellent Range
    10. The Loss leader
      • Amazon sold 2.5 million copies at a loss!
      • Largest new product release in Amazon history.
      • Also sold...
    11. Everything AND the Kitchen Sink
    12. Affiliate System Affiliate Website Recommended Reading Amazon Website Consumer
    13. Rumour $40-80M in Lost Sales
    14. Amazon in Australia
    15. Don’t Be Tricked
    16. A Little Less Shine? At present, Amazon will only ship the Kindle within the US, and books may only be purchased with a credit card billed to a US address.
    17. Australian Alternatives
      • Booktagger is building a consumer driven affiliate system for online bookstores
      • Ebooks at Dymocks and Ebooks.com
      • Abbey’s Bookshop excellent service
    18. Australian Alternatives
      • Booko.com.au for Australian price comparison and range
      • Angus and Roberts is hosted by Seekbooks
      • Seekbooks.com.au doesn’t do reviews
      • Borders Australia doesn’t have an online store
    19. Agent of Change
    20. Success Equation Product Range Social Recommendations Price Point Quality Service Rewarding affiliate program

    + Ryan CrossRyan Cross, 8 months ago

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