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Search & Social for Personal Branding - Presentation by Carol Cox & Rob Croll

by Rob Croll on Mar 20, 2011

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Carol Cox & Rob Croll, Course Directors in the Internet Marketing Program at Full Sail University, talked about 'Search & Social for Personal Branding' during a theater presentation at SMX West 2011 ...

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Search & Social for Personal Branding - Presentation by Carol Cox & Rob Croll Presentation Transcript

1
Personal brands
are not just for celebrities.
Your personal brandis what other people think about you –
what impression they have of you.
Source: http://blog.newsok.com/fashionmatters/2009/05/28/vogue-editor-anna-wintour-suggested-oprah-lose-weight/

2
89% of HR professionals check potential employees’ professional online data.

3
84% say they also checkpersonal
information.

3
70% have rejecteda candidate based on something they found online.

5
What does a Google search
for your name show?
How can you make sure that potential employers or clients (or dates)
find what YOU want them to find?

6
Should you change
your brand name?
Perhaps, if:

Someone famous has it.
Someone infamous has it
Someone surpasses you in the search results no matter what you do.
Your name is extremely common.

Or….

7
It’s just a really bad name.
Meet Talula Does the Hula from Hawaii.*
*Read the complete story of Talula, a 9-year old who was allowed by the court to legally change her name
at http://bit.ly/Talula-Name-Change

8
Ways to alter your name:

Use a nickname
Add a middle name
Hyphenate your last name
Change it entirely

9
Who
Who
are you? do you want to be?
Use a survey tool like 360°Reach to learn what others think of you.
Then, examine your interests, passions and talents.
What do you want to emphasize?

10
Build a character

Develop a voice
Show your personality & expertise
Be authentic & real
Tell a story

Most importantly, let others see how they can relate to you.

11
Use aconsistent nameAcross Profiles

12
Beselective

13
Blog =Your anchor

14
UseTwittertoconnectwith people who share your interests and topromoteyour content

15
UseLinkedInto buildprofessional connections

16
EvaluateFacebookto see if you should have aFan Page orpersonal page

17
Complete a Google Profilethat uses relevant keywords

18
Don’t forgetdigital asset optimizationfor your personal brand

19
Consider other social media sites and niche/industry-vertical sites
But don’t spread yourself too thin.

20
Consider the SEO impact.
Search engines are usingsocial signals in their algorithms.

21
Use online reputation management toolsto monitor your personal brand

22
Be real and be human

23
Rob Croll
Course Director
Twitter: @RobCroll
Carol Cox
Course Director
Twitter: @CivicLink
www.FullSail.edu