Social Media and Professional Life National Health Promotion Conference
User Statistics <ul><li>7% of American adults write blogs and 22% read them (Jupiter Research) </li></ul><ul><li>About 8% ...
Users| 12-17 Years Old <ul><li>66% claim they never watch video online </li></ul><ul><li>41% never listen to or download f...
Why Bother? <ul><li>Internet is a key vehicle for reaching influentials </li></ul><ul><li>They talk to others about what t...
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Using social media in the daily life of public health practice

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Presentation at the CDC's 2006 national Health Promotion Conference, Atlanta, GA.

Published in: Health & Medicine, Education
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  • just can't say how great it is well done! great health info! http://www.fithuman.net/
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Using social media in the daily life of public health practice

  1. 1. Social Media and Professional Life National Health Promotion Conference
  2. 2. User Statistics <ul><li>7% of American adults write blogs and 22% read them (Jupiter Research) </li></ul><ul><li>About 8% listen to podcasts (Jupiter) </li></ul><ul><li>5% use RSS feeds (Jupiter) </li></ul><ul><li>88% of the at-work audience don't know what RSS is (WorkPlace Print Media) </li></ul><ul><li>Only 1% choose mobile phone carriers based on entertainment options (Jupiter) </li></ul>
  3. 3. Users| 12-17 Years Old <ul><li>66% claim they never watch video online </li></ul><ul><li>41% never listen to or download free music online </li></ul><ul><li>84% have never paid to watch or download video </li></ul><ul><li>71% never pay to listen to or download music </li></ul><ul><li>Sixty-nine percent never use social-networking sites </li></ul><ul><li>71% have never posted a comment on a blog </li></ul><ul><li>79% have never written their own blogs </li></ul>
  4. 4. Why Bother? <ul><li>Internet is a key vehicle for reaching influentials </li></ul><ul><li>They talk to others about what they see and hear on the Web (as often as TV) </li></ul><ul><li>It’s a niche marketing strategy and set of tools for specific types of campaigns </li></ul><ul><li>Master the trends now than play (expensive) catch-up later </li></ul><ul><li>Experimentation –build the empirical case and best practices portfolio </li></ul><ul><li>Because your competitors are </li></ul>

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