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Using social media in the daily life of public health practice
Using social media in the daily life of public health practice
Using social media in the daily life of public health practice
Using social media in the daily life of public health practice
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Using social media in the daily life of public health practice

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Presentation at the CDC's 2006 national Health Promotion Conference, Atlanta, GA.

Presentation at the CDC's 2006 national Health Promotion Conference, Atlanta, GA.

Published in: Health & Medicine, Education
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  • just can't say how great it is well done! great health info! http://www.fithuman.net/
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  • 1. Social Media and Professional Life National Health Promotion Conference
  • 2. User Statistics
    • 7% of American adults write blogs and 22% read them (Jupiter Research)
    • About 8% listen to podcasts (Jupiter)
    • 5% use RSS feeds (Jupiter)
    • 88% of the at-work audience don't know what RSS is (WorkPlace Print Media)
    • Only 1% choose mobile phone carriers based on entertainment options (Jupiter)
  • 3. Users| 12-17 Years Old
    • 66% claim they never watch video online
    • 41% never listen to or download free music online
    • 84% have never paid to watch or download video
    • 71% never pay to listen to or download music
    • Sixty-nine percent never use social-networking sites
    • 71% have never posted a comment on a blog
    • 79% have never written their own blogs
  • 4. Why Bother?
    • Internet is a key vehicle for reaching influentials
    • They talk to others about what they see and hear on the Web (as often as TV)
    • It’s a niche marketing strategy and set of tools for specific types of campaigns
    • Master the trends now than play (expensive) catch-up later
    • Experimentation –build the empirical case and best practices portfolio
    • Because your competitors are

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