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Twin Cities Eloqua User Group - January 29, 2013
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Twin Cities Eloqua User Group - January 29, 2013

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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    Twin Cities Eloqua User Group - January 29, 2013 Twin Cities Eloqua User Group - January 29, 2013 Presentation Transcript

    • Twin Cities Eloqua User Group January 29, 2013Wednesday, January 30, 13
    • today’s agenda start end Updates & Winter ’13 Sales Monthly Monthly Ask the Open Announcements Release Enablement Feature: Feature: Consultants Discussion Highlights Tools Cloud Cloud Connector ComponentWednesday, January 30, 13
    • Updates & AnnouncementsWednesday, January 30, 13
    • updates and announcements ‣ R1 Services ‣ Performance Analytics - custom blended analytics & dashboards leveraging Tableau and GoodData ‣ Integration Services - new Pervasive connectors ‣ App Lab - custom object management, Lead Capture v2, date checker ‣ R1 Hiring ‣ Marketing Automation Consultants ‣ Sales Executive ‣ Integration Specialist ‣ BI AnalystWednesday, January 30, 13
    • Winter ’13 Release HighlightsWednesday, January 30, 13
    • ’13 Winter release highlights ‣ Understand Your Buyers ‣ Segmentation Filters/Operators ‣ View Scores, Activities & Campaign Paths ‣ Compelling Content ‣ AdFocus ‣ Mobile Friendly Templates ‣ Sales Tools ‣ Engage - include attachments, send to large lists ‣ Reporting ‣ Performance and UI enhancements ‣ New Reports - ROI Bubble Chart, Email Group, ScoringWednesday, January 30, 13
    • ’13 Winter release highlights ‣ General Enhancements ‣ Contact Level Security (add-on) ‣ Sandbox Beta (add-on) ‣ Canvas Improvements - customize step names, operational reports ‣ Program Builder - add/move to campaign processing step (Contacts) ‣ Form Enhancements - field groupings, customize step names, improved conditional processingWednesday, January 30, 13
    • Sales Enablement Tool Demo: Discover, Profiler & EngageWednesday, January 30, 13
    • Cloud Connectors & ComponentsWednesday, January 30, 13
    • cloud connectors vs. cloud components ‣ Connectors - app that extends Eloqua’s Campaign Canvas. Functionality to send/retrieve data from outside systems and/or perform a function ‣ Components – Extends the functionality of Eloqua Landing Pages in E10. It pulls content or logic from 3rd parties, and displays it on a landing page, such as Twitter Feeds or Facebook Single Sign OnWednesday, January 30, 13
    • cloud connectors vs. cloud components ‣ appcloud vs. cloudconnector websites ‣ appcloud.eloqua.com - marketplace to learn about available apps ‣ cloudconnectors.eloqua.com -site where connectors and components actually live, this is where they are configured and run ‣ Must create a user account on cloudconnectors.eloqua.com (separate login) ‣ Must have credentials for Eloqua User w/API accessWednesday, January 30, 13
    • Cloud Connector & Component Feature: SureShot SafetoSendWednesday, January 30, 13
    • FreshAddress SafeToSend ‣ Catches and corrects bad email addresses before they impact database or deliverability ‣ Cross-references with RFC codes, common errors, and suspect and malicious addresses ‣ Benefits: ‣ Builds a cleaner database ‣ Maximize email deliverability and response rates ‣ Reduces costs associated with bouncing e-mails ‣ Avoid being blacklisted by ISPsWednesday, January 30, 13
    • FreshAddress SafeToSend ‣ Landing Page Cloud Component (pre-entry) ‣ Automatically accept good e-mail addresses ‣ Send an error to submitted ‣ Campaign Canvas or Program Builder (post-entry) ‣ Returned data: ‣ Good Email or “Bad” Reason ‣ Returned Email Address (if found)Wednesday, January 30, 13
    • FreshAddress SafeToSend ‣ Cost ‣ Option 1: Pay-as-you-go ($250 minimum) ‣ Option 2: Monthly lookupWednesday, January 30, 13
    • FreshAddress SafeToSend ‣ How To: Visit https://sparkplugs.sureshotmedia.com & Sign Up Campaign Canvas or Program Builder: (1) Install Cloud Connector in Eloqua instance (2) Add and Configure Cloud Connector to Canvas or Program Landing Page Cloud Component: (1) Register/Validate subdomain in SureShot Account (2) Enable Cloud Component in Eloqua (3) Add and Configure Cloud Component on Landing Page with FormWednesday, January 30, 13
    • DemoWednesday, January 30, 13
    • Ask The ConsultantWednesday, January 30, 13
    • 8009 34th Avenue South, Suite 300 Minneapolis, MN 55425 P: 763.355.1025 E: info@relationshipone.com W: www.relationshipone.comWednesday, January 30, 13