Twin Cities Eloqua User Group - March 27, 2012
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Twin Cities Eloqua User Group - March 27, 2012

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Twin Cities Eloqua User Group - March 27, 2012 Presentation Transcript

  • 1. Twin Cities Eloqua User GroupMarch 27, 2012
  • 2. Agenda Updates & Announcements Eloqua R1 Release Updates and Review Gated Content: When & How To Demo: Eloqua Engage Ask the Consultants Open Discussion/Social Time.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 3. Updates & Announcements
  • 4. Updates & Announcements Road to Revenue Tour: Minneapolis When: Thursday, May 3 - all day Where: TBD RoadToRevenue.Eloqua.com.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 5. Updates & Announcements Eloqua Experience 2012 EMEA: May 16-17 in London NA: November 6-8 in Orlando, Florida eloquaexperience.com.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 6. Updates & Announcements Eloqua Transitioning Clients to E10 40% of current customers are on E10 Goal is 95% by YE Scripts scan instances to identify “good fits” 6 weeks of communication including 3-hour training call and transition support.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 7. Eloqua R1 Release Updates & Review
  • 8. Release 1 (R1) 2012 - April 8th Real-time Lead Scoring (beta) [E10] always on, cuts time from 2 hours to 10 minutes sign-up for beta at: product.eloqua.com/leadscoring SFDC integration enhancements [E9/E10] using latest SFDC API Task calls and Update calls use different API’s to reduce bottlenecks.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 9. Release 1 (R1) 2012 - April 8th New Campaign Canvas Engine [E10] no PB, reduce campaign execution time up to 75% Contact Level Security [E9/E10, Team/Enterprise] Closed beta, label Contacts to associate them to one or more groups that Eloqua Users can access Template Gallery [E10] Best practice templates to start with Vertical templates, sharing/publishing in the future.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 10. Release 1 (R1) 2012 - April 8th Cloud Connectors on Campaign Canvas [E10] Place and configure Connectors right on the canvas Opt-in by Country [E9/E10] choose to require tracking Opt-in for all, none or user from select countries Insight [E10] overhaul of interface and reports, plus new reports and dashboards.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 11. Release 1 (R1) 2012 - April 8th Content Recovery in Email/LP Editors [E10] Append Data Processing Step [E9/E10] Accounts Interface Refresh [E10].......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 12. Gated Content: When & How To
  • 13. Gated Content - When? Gating Content Benefits You learn more about your contacts Can develop more meaningful Nurture Campaigns Can start populating your sale funnels Challenges Won’t filter out the curious journalist or graduate student.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 14. Gated Content - What? Examples of Non-Gated Content Blog posts Articles Video clips Examples of Gated Content White papers Special reports Surveys, quizzes.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 15. Gated Content - How? Request Gated Document CRMOD Update Program Check if Registered Gated Content Custom Object Registered Document 1 Requested Contacts Hidden Form Document 2 Document Document 3 Unknown Not Registered Short Form Requested (email only) Long Form Document 4 Document.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 16. Gated Content - How? Basic Gated Content Components Verification page 3 forms (hidden, short, long) Select List for Gated Content Advanced Gated Content Components Custom Object for Gated Content Dynamic Long Form.......................................................................................................................................................................................... ..... 5757 Wayzata Blvd, Minneapolis, MN 55416 P: 763.355.1025 | E: info@relationshipone.com
  • 17. Demo: Eloqua Engage
  • 18. Ask the Consultants
  • 19. Open Discussion / Social TimeREMINDER: Next Session - April 24th
  • 20. 5757 Wayzata BoulevardMinneapolis, MN 55416P: 763.355.1025E: INFO@RELATIONSHIPONE.COMW: WWW.RELATIONSHIPONE.COM