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Using Technology to Engage Fleeting and Captive Audiences

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    Using Technology to Engage Fleeting and Captive Audiences - Presentation Transcript

    1. Coopera've
Extension
and
Technology:
Partners
for
the
Future Using Technology to Engage Captive and Fleeting Audiences Rhonda Conlon North Carolina State University Rhonda_Conlon@ncsu.edu Twitter: rconlon
    2. Coopera've
Extension
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Technology:
Partners
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the
Future Snoozing through PowerPoint?
    3. Coopera've
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Future Common presentation tips • Use visuals • Follow the “Rule of Six” • Practice • Include interaction
    4. Coopera've
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Future Barriers to interaction • Room layout • Time • Group size • Topic sensitivity • More?
    5. Coopera've
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Future Possible solution: Clickers
    6. Coopera've
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Future Channel Setting Instructions for ResponseCard RF 1. Press and release the "GO" button. 2. While the light is flashing red and green, enter the 2 digit channel code (ie. channel 1 = 01, channel 21 = 21). 3. After the second digit is entered, Press and release the "GO" button. Press and release the "1/A" button. The light should flash yellow to confirm.
    7. Coopera've
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Future What do you know about Clickers? 1. Nothing 2. A little 3. Some 4. A lot Sample horizontal bar chart slide with simulated data.
    8. Coopera've
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Future Clickers = Response systems (RS) • Response card • USB Receiver • Software (RS and PPT) • Computer • Various brands – Your university may standardize
    9. Coopera've
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Future Why ask questions with Clickers? • Create an ice breaker • Assess understanding • Conduct polls • Obtain 100% feedback • Generate discussion • Create graphical output
    10. Coopera've
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Technology:
Partners
for
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Future Examples in Extension • Discussing sensitive issues – finances, diet, food handling • Judging contest entries • Polling to assess content understanding • Making before and after comparisons – assess attitude change
    11. Coopera've
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Partners
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Future Answer displays
    12. Coopera've
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Future
    13. Coopera've
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Future Which region are you from? 1. Western 2. North Central Sample horizontal bar chart slide with simulated data. 3. Southern 4. Northeast 5. Other
    14. Coopera've
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Partners
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Future Ever catch your audience snoozing? 1. Yes 2. No 3. Abstain Sample yes/no/abstain chart with simulated data.
    15. Coopera've
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Partners
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Future Reports • Demographics • Comparative scoring • Participant results • Others
    16. Coopera've
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Partners
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Future Restricted Uses • RS can track attendance and assign grades • Human Subjects Compliance Restrictions apply • In Extension settings, should not: – Keep participant lists with personal or demographic information – Tie devices to individuals – Track responses for scoring or testing purposes
    17. Coopera've
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and
Technology:
Partners
for
the
Future 1. Which meal is more nutritious? Sample picture slide and chart with simulated data. 2. Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/ 2. http://www.flickr.com/photos/digital_sean/2441014442/
    18. Coopera've
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Future Clickers promote interaction Sample Likert scale chart 1. Strongly Agree with simulated data. 2. Agree 3. Neutral 4. Disagree 5. Strongly Disagree
    19. Coopera've
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Future What about our fleeting audiences? Photo: http://www.flickr.com/photos/fisheystream/2475126500/
    20. Coopera've
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Future Trends • Mobile devices are everywhere • People create online information, not just consume • Google has become a verb – Destination web sites are losing ground – Average site visit: 56 seconds per page (Nielsen Online) • People are self-congregating online • Companies need to invest in “direct public engagement to influence behavior change”
    21. Coopera've
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Future Mobile and social media help you go where the people are Photo: http://www.flickr.com/photos/mcgarry/111003432
    22. Coopera've
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Future PodCasting Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/
    23. Coopera've
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Future Do you use podcasts? 1. Never 2. I sometimes listen 3. I subscribe and listen regularly 4. I produce podcasts
    24. Coopera've
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Future What news most interests you? 1. Nat’l/International 2. Local news 3. Sports 4. Entertainment 5. Money 6. Classifieds
    25. Coopera've
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Future How does the news reach you? • Syndication – Print - AP – Broadcast - network affiliates – Web • RSS or Atom • Format for feeding information • Subscribe using feed readers, iTunes, others – Google Reader
    26. Coopera've
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Future Podcasting • Distributing digital content for download via syndication (RSS or Atom) • Files can be linked on web sites for click to download, but • Podcast implies syndication Podcast = iPod + broadcast
    27. Coopera've
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Future Podcasting • Content can be audio or video • Usually MP3 file format • Doesn’t require an iPod or MP3 player
    28. Coopera've
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Future What can podcasts be used for? • Education / training • Talk shows • Self-guided tours • Audio factsheets • Other ideas?
    29. Coopera've
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Technology:
Partners
for
the
Future How to subscribe to a podcast? • iTunes Store – Browse or search for podcasts – Look for a Subscribe button • Other popular podcast sites – http://PodcastDirectory.com – http://PodcastAlley.com
    30. Coopera've
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Technology:
Partners
for
the
Future What is iTunes U? • Part of the Apple Store for publishing university-generated content • Check with your university IT group
    31. Coopera've
Extension
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Technology:
Partners
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the
Future Producing a podcast • Requires software and microphone • Use free tools such as “Audacity” to record and edit audio content • Consider iTunes U for hosting • Register with podcasting directories • Don’t forget about accessibility. Link to text files.
    32. Coopera've
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Future Best practices for podcasts • Audience-centered content • Regular and frequent release • Short and simple • Production quality • Clearly articulated links • Written transcripts • Findable (file names, tags) • Provide for evaluation h"p://www2a.cdc.gov/podcasts/bestprac4ces.htm
 h"p://www.digitalpodcast.com/podcastnews/2008/06/01/best‐prac4ces‐in‐podcas4ng/
    33. Coopera've
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Future Engage in New Ways • Don’t pass up the opportunity! • Explore the resources in the eXtension Collaborate wiki • http://collaborate.extension.org/wiki/FNEE
    34. Coopera've
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    35. Coopera've
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Future References • The Future Buzz: Social Media, Web 2.0 and Internet Stats, Adam Singer – http://thefuturebuzz.com/2009/01/12/social-media-web-20- internet-numbers-stats/ • Drinking From a Fire Hose, Anne Adrian, Alabama Cooperative Extension System – http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose • Micro Persuasion, Steve Rubel – http://www.micropersuasion.com/2009/05/the-end-of-the- destination-web-era.html
    36. Coopera've
Extension
and
Technology:
Partners
for
the
Future References • Podcasting and iTunes University, Janyne Kizer, NC State University Recording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.mov Slides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes • http://www.libsuccess.org/index.php?title=Podcasting • http://www.podcasting-tools.com/ • http://www2a.cdc.gov/podcasts/bestpractices.htm • http://www.digitalpodcast.com/podcastnews/2008/06/01/best- practices-in-podcasting/
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