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Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
Starting Over: Giving Your Magazine an Online Makeover
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Starting Over: Giving Your Magazine an Online Makeover

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Starting Over: Giving Your Magazine an Online Makeover. Delivered at the annual meeting of the University Research Magazine Association.

Starting Over: Giving Your Magazine an Online Makeover. Delivered at the annual meeting of the University Research Magazine Association.

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  • 1. Starting Over: nline Ma 10 keover u r Magaz ine an O iversity • May 20 Gi ving Yo and Martha Te rry, Bingha mton Un ker Rachel Co
  • 2. Before our makeover, we were like the frumpy girl at the beginning of “What Not to Wear.” We had a closet full of clothes, but nothing that looked fresh or made us feel good. Before We were also maintaining two separate websites, one for our research newsletter and another for our annual research magazine. And while both may once have been stylish, neither had seen a Before significant update in about five years. Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 3. Before Before Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 4. What was wrong with our sites? • We were too rigid (chronological list of stories, with no way to emphasize one as more important than another). • There were no entry points aside from the headlines. • We weren’t capitalizing on the excellent Before work done by the campus photographer. We knew we • There was no easy way to post photos or videos. needed to get a good • The online version of the magazine haircut and offered nothing different than you could buy a few find in the print edition. The website new outfits, was simply an expression of the print at the very product. least. Before Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 5. Why redesign? How often do I need to do this? Every two to four years is one guideline we’ve heard. But start by giving yourselves a look in the “three-way mirror.” Does your site still look good? Is it still serving your needs and the needs of your visitors? How does it compare to the sites you consider your peers? University of Missouri as Oregon Arkans State U ity of niversity Univers Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 6. We saw a 20 percent increase in unique visitors from mid-2008 to mid-2009. Why mess with success? We knew we could do better. We decided that we wanted to do a better job of reaching the public, not just our faculty and researchers at other institutions. So we started to think about how we should look and what we should offer as a news site. New York Tim es zi ne CNN Tim e Maga Popula r Scien ce Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 7. We made a list of things that our new site should have and should allow visitors to do, and that list became our set of guiding principles for the redesign. • News stories • Search function • Slide shows or image galleries • Subscription button • Videos • Comments section • Faculty spotlights • RSS feed • Easy sharing via e-mail and • The ability to schedule stories sites like Facebook for future publication • A “most popular” list That’s when we knew we were ready for a dramatic makeover, not just a new pair of shoes. Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 8. Keeping it familiar The new site needed to feel like part of the family that also includes our print magazine. We drew inspiration from the magazine’s TOC when designing the landing page of Discover-e. The magazine Binghamton ReseaRch Binghamton University / State University of New York / 2010 research.binghamton.edu banner and new Discover-e con te n ts 2 about Binghamton Research 38 cool model for a hot planet Economist explores how 62 Probing public policy New ideas about networks 3 international cooperation may reveal why programs banner have a similar feel. can mitigate climate change succeed or fail messages 4 44 74 honors for early-career Diving into the data is climate change scientists and engineers Computer scientists empower making us sick? citizen scientists The answer is yes, and a 18 geographically based approach 50 can help fight diseases such as clinic sets course for a cure malaria and swine flu origins of the culture wars Psychologist aims to eliminate Dispute over evolution in the social anxiety disorder, OCD 1920s paved the way for 78 ongoing debate Bookshelf 22 Web-friendly font families a revolutionary idea 58 79 Historian’s new book breathes historian revisits a in Brief life into debates of 1790s battlefield of cold War medicine 80 26 Gerald Kutcher walked away impact Well connected from a career in cancer care Nurse finds that girls are less to delve into military experiments, were selected to match the likely to be teen moms if their nuclear threats and informed parents get involved in the consent community fe atu r e s serif and san serif fonts used 44 Diving into the data Computer scientists empower citizen scientists in the print version. 12 30 54 66 Binghamton University / Binghamton ReseaRch / 2010 On the fly Earth on our minds An Rx for what Cultivating the Biologist’s work may lead Cover Story: Innovations ails alliances next generation to ways of controlling in sustainability could save Partnerships built on of innovators insects that spread money, reduce greenhouse innovation lead to better In labs and far beyond, disease or harm crops gases, boost national results for drug companies graduate students are vital security and protect our to campus ecosystem water supply from pollutants 10 Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 9. Going shopping Next, we developed three possible designs and showed them to several small groups to gauge their reactions. Wee kly edit ion May 21, 2009 discover-e Weekly edition Search Disc May 21, 2009 over-e archi veS Search Discover-e archiveS insights a nd innovat ion s from Bin ghamto n Universi ty May 21, 2009 discover-e discover-e InsIghts blog and Inno froM BIn vatIons ghaMton Insights and innovations UnIversIt from Binghamton Univers y ity feature FeatureS n More Freatures Archives Feat ureS n More Freatures ur mind? Archives what’s on yo neWS n More News Archives New center to focus Faculty SPotliGht n More Spotlights New center to computer scientist focus on Facu lty SPot liGh t n More most viewed most searched on solar energy earns prestigious solar energy Spotlights most e-mailed NsF grant Working tow ard Research at Binghamton Uni- ‘greener’ 1. versity will help to harness the computers 2. power of cloud computing, Binghamton resea 3. resulting in lower costs for busi- rcher Qinru Qiu has receiv 4. nesses and revolutionizing every- NSF’s most prest ed the day tasks such as shopping and igious award for young 5. browsing the Web. n Read More work may lead faculty. Her to smaller news computers that function more efficiently Professor in spotlight power. and use less with first novel for Working toward n Read More t tigious NsF gran adults tist earns pres ‘greener’ computers computer scien ss will help to harne for ergy amton University Liz Rosenberg, a poet and chil- MoS t PoP ular us on solar en costs Binghamton researcher Qinru Research at Bingh computing, resulting in lower dren’s book author who teaches foc such as most e-mailed New center to ed Binghamton University thister for the power of cloud everyday tasks Qiu has received the NSF’s most most viewed revolutionizing English at Binghamton Univer- week businesses and Read more prestigious award for young 1. most searched browsing the Web. sity, has written her first book for shopping and ts faculty. Her work may lead to tatives visit ersity’s Cen novel for adul adults. n Read More Federal representa 2. Federal represen ion in funding for the Univ light with first Federal representatives visited Binghamton smaller computers that function tives visited Bingh mill Professor in spot r who en’s book autho n her University this week to million in fundi amton University 3. to announce $4 announce $4 million in funding for the more efficiently and use less ng for the Unive this week to anno Read more , a poet and childr writte University’s Center for Autonomous rsity’s Center for unce $4 Solar Power. Liz Rosenberg n University, has Solar Power. n Read More University earns power. n Read More Autonomous Solar Autonomous teaches Englis h at Binghamto Power. n Read 4. first book for adults . Read more AAHrPP accreditation More lty spotlight 5. chives Read more Binghamton University has moSt PoPular More News/Ar facu video n More Video Archives earned accreditation for its vide o n More Video Archives Human Subjects Protection e-mailed viewed searched video program from the Association 1. neW S hea dlin rd for the Accreditation of Human Working towa eS n More News Research Protection Programs Archives 2. computer scien Inc. n Read More tist earns pres Research at Bingh tigious NsF gran ‘greener’ 3. amton University t the power of cloud will businesses and computing, result help to harness Professor’s technology ing in lower costs computers 4. revolutionizing everyday tasks for and browsing such as shopping outsmarts Google the Web. n Read More 5. Professor in spot archer Qinru Binghamton’s Weiyi Meng has light with first Binghamton rese Professor Goldstaub explains his Professor Gold t novel for adul the NSF’s mos Professor Goldstaub explains his pioneered metasearch-engine staub explains Liz Rosenberg creative process n Watch , a poet and childr ts Qiu has received for young creative process n Watch creative proce his Professor Gold technology that harnesses the ss n English at Bingh en’s book autho + rd Watch staub explains amton University, r who teaches prestigious awa Share Discover-e his to power of small search engines creative proce adults. n Read has written her work may lead ss n Watch More first book for faculty. Her tion Photo GallerieS n More Photo Galleries to come up with results that are > smaller com puters that func Archives more accurate and more com- More News/Ar y and use less chives n Read more efficientl staub explains his plete than Google’s. n Read More More Professor Gold SuBScriBe to Discover-e Pho to Gall power. Read more ss Watch erie S n More creative proce Photo Galler ies Archives other neWS headlineS > + Share Discover -e Nurse-educator focuses -e es share Discover + BinGhamton univerSity photo galleri > on helping parents Visit the Division of Research n Read More online > Discover-e Mechanical engineer SuBScriBe to Discover-e sUBscriBe to Gallery one n View BinGhamton univerSity > Gallery Two n View Gallery Three n View receives first patent Visit Binghamton University n Read More online > Gallery one n View BinGhaMton unive rsity Gallery Two n rSity Binghamton Unive online © Copyright 2009 - Research Advancement View Gallery Three Visit the Divisio n of Research n of Research at Binghamton University. Images used throughout this site are copyright protected. n View online Visit the Divisio For permission and terms of use, contact Rachel Coker at rcoker@binghamton.edu. BinGhaMton unive rsity rSity Binghamton Unive Visit Binghamton University online University online Visit Binghamton Design B Gallery Three View Gallery Two View © Copyright 2009 - this site are copyrig Research Advancement at View Gallery one ht protected. For permission ht protected. Binghamton Univers ity. Images used throughout hout this site are copyrig and terms of use, Images used throug contact Rachel Coker at rcoker@ mton University. binghamton.edu cement at Bingha . - Research Advan @binghamton.edu. © Copyright 2009 l Coker at rcoker contact Rache and terms of use, Design A For permission Design C Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 10. discover-e insights and innovations from Binghamton University Design A May 21, 2009 feature blog what’s on your mind? most e-mailed most viewed most searched 1. 2. 3. 4. 5. news New center to focus on solar energy computer scientist earns prestigious NsF grant Research at Binghamton University will help to harness Federal representatives visited Binghamton University this week the power of cloud computing, resulting in lower costs for to announce $4 million in funding for the University’s Center for businesses and revolutionizing everyday tasks such as Autonomous Solar Power. Read more shopping and browsing the Web. Read more Professor in spotlight with first novel for adults Liz Rosenberg, a poet and children’s book author who faculty spotlight teaches English at Binghamton University, has written her first book for adults. Read more More News/Archives Read more Working toward ‘greener’ video computers Binghamton researcher Qinru Qiu has received the NSF’s most prestigious award for young faculty. Her work may lead to smaller computers that function more efficiently and use less power. Read more Professor Goldstaub explains his creative process Watch photo galleries + share Discover-e > sUBscriBe to Discover-e > Binghamton University Visit the Division of Research online Binghamton University Visit Binghamton University online Gallery one View Gallery Two View Gallery Three View © Copyright 2009 - Research Advancement at Binghamton University. Images used throughout this site are copyright protected. For permission and terms of use, contact Rachel Coker at rcoker@binghamton.edu.
  • 11. We e kly e d itio n Search Discover-e archiveS May 21, 2009 discover-e Insights and innovations from Binghamton University Design B Fe atureS n More Freatures Archives neWS n More News Archives Faculty SPotliGht n More Spotlights New center to focus computer scientist earns prestigious on solar energy NsF grant Research at Binghamton Uni- versity will help to harness the power of cloud computing, resulting in lower costs for busi- nesses and revolutionizing every- day tasks such as shopping and browsing the Web. n Read More Professor in spotlight with first novel for Working toward adults ‘greener’ computers Liz Rosenberg, a poet and chil- Binghamton researcher Qinru dren’s book author who teaches Qiu has received the NSF’s most English at Binghamton Univer- prestigious award for young sity, has written her first book for faculty. Her work may lead to adults. n Read More smaller computers that function more efficiently and use less Federal representatives visited Binghamton University this week to power. n Read More announce $4 million in funding for the University’s Center for Autonomous University earns Solar Power. n Read More AAHrPP accreditation Binghamton University has mo St Po Pul a r earned accreditation for its v id e o n More Video Archives e-mailed viewed searched Human Subjects Protection program from the Association 1. for the Accreditation of Human Research Protection Programs 2. Inc. n Read More 3. Professor’s technology 4. outsmarts Google 5. Binghamton’s Weiyi Meng has Professor Goldstaub explains his Professor Goldstaub explains his pioneered metasearch-engine + technology that harnesses the Share Discover-e creative process n Watch creative process n Watch power of small search engines > to come up with results that are Photo Galle rie S n More Photo Galleries Archives more accurate and more com- plete than Google’s. n Read More SuBScriBe to Discover-e > other neWS headline S Nurse-educator focuses BinGhamton univerSity on helping parents Visit the Division of Research online n Read More Mechanical engineer BinGhamton univerSity receives first patent Visit Binghamton University Gallery one n View Gallery Two n View Gallery Three n View online n Read More © Copyright 2009 - Research Advancement at Binghamton University. Images used throughout this site are copyright protected. For permission and terms of use, contact Rachel Coker at rcoker@binghamton.edu.
  • 12. We e k ly edit io n Search Discover-e archiveS May 21, 2009 discover-e InsIghts and InnovatIons froM BInghaMton UnIversIty Design C F e at u r eS n More Freatures Archives Faculty SPotliGht n More Spotlights New center to focus on Working toward ‘greener’ solar energy computers Binghamton researcher Qinru Qiu has received the NSF’s most prestigious award for young faculty. Her work may lead to smaller computers that function more efficiently and use less power. n Read More MoSt PoPular most e-mailed most viewed most searched 1. 2. 3. Federal representatives visited Binghamton University this week to announce $4 4. million in funding for the University’s Center for Autonomous Solar Power. n Read More 5. v id e o n More Video Archives neW S headli neS n More News Archives computer scientist earns prestigious NsF grant Research at Binghamton University will help to harness the power of cloud computing, resulting in lower costs for businesses and revolutionizing everyday tasks such as shopping and browsing the Web. n Read More Professor in spotlight with first novel for adults Liz Rosenberg, a poet and children’s book author who teaches English at Binghamton University, has written her first book for adults. n Read More Professor Goldstaub explains his Professor Goldstaub explains his creative process n Watch creative process n Watch More News/Archives n Read More + Ph oto Ga l l e r ieS n More Photo Galleries Archives Share Discover-e > SuBScriBe to Discover-e > BinGhaMton univerSity Visit the Division of Research online Gallery one n View Gallery Two n View Gallery Three n View BinGhaMton univerSity Visit Binghamton University online © Copyright 2009 - Research Advancement at Binghamton University. Images used throughout this site are copyright protected. For permission and terms of use, contact Rachel Coker at rcoker@binghamton.edu.
  • 13. A winning look One design was the clear favorite, though the banner from another design was so well-liked that we experimented with a hybrid. After Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 14. Magazine banner and Discover-e banner needed to have a similar/ familiar look. Binghamton ReseaRch Binghamton University / State University of New York / 2010 research.binghamton.edu contents 2 38 62 about Binghamton Research cool model for a hot planet Probing public policy Economist explores how New ideas about networks 3 international cooperation may reveal why programs can mitigate climate change succeed or fail messages 4 44 74 honors for early-career Diving into the data is climate change scientists and engineers Computer scientists empower making us sick? citizen scientists The answer is yes, and a geographically based approach 18 50 can help fight diseases such as clinic sets course for a cure malaria and swine flu origins of the culture wars Psychologist aims to eliminate Dispute over evolution in the social anxiety disorder, OCD 1920s paved the way for 78 ongoing debate Bookshelf 22 a revolutionary idea 58 79 Historian’s new book breathes historian revisits a in Brief life into debates of 1790s battlefield of cold War medicine 80 26 Gerald Kutcher walked away impact Well connected from a career in cancer care Nurse finds that girls are less to delve into military experiments, likely to be teen moms if their nuclear threats and informed parents get involved in the consent community f e at u r e s 44 Diving into the data Computer scientists empower citizen scientists 12 30 54 66 Binghamton University / Binghamton ReseaRch / 2010 On the fly Earth on our minds An Rx for what Cultivating the Biologist’s work may lead Cover Story: Innovations ails alliances next generation to ways of controlling in sustainability could save Partnerships built on of innovators insects that spread money, reduce greenhouse innovation lead to better In labs and far beyond, disease or harm crops gases, boost national results for drug companies graduate students are vital security and protect to campus ecosystem our water supply from pollutants 16 Circles from the magazine’s TOC are reflected in the design of Discover-e.
  • 15. Subscription Search button function News stories Faculty spotlights A “most popular” list RSS feed Video and image galleries
  • 16. Easy sharing via e-mail and sites like Facebook Comments section
  • 17. The right fit makes all the difference This is no less true for the content management system than it would be for a bra! Our resident IT expert – and we do think it’s vital to have one, if at all possible – started looking into the platforms used by news websites. WordPress quickly emerged as the winner. Among its best features: • It’s free for non-profits and open source. • There’s an active community of developers working to improve it. • It’s already the platform of choice for numerous successful sites, including CNN, the New York Times and other news organizations, as well as many government agencies, including the CIA. • It’s incredibly flexible. As a content management system, it’s the most popular choice for bloggers. But the power of that system allows you to do a lot more than run a blog. Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 18. Ability to schedule stories for future publication
  • 19. The newsletter One exciting aspect of the new design was that it could be applied to the look of our e-mail newsletter as well. We rely on the newsletter, sent once or twice a month, to drive additional traffic to the website when new items are posted. Before After Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 20. How long did all this take? The women on “What Not to Wear” get a new look in just a few days. This process took us about seven months, from the initial meetings of our small team to the day when we switched the site over to the new look. Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 21. Does this make me look fat? Not everything you try on looks good, of course. We did have our share of struggles. • We encountered numerous browser issues. The site would look good in Internet Explorer but weird in Firefox and so forth. • The designers’ expectations vs. the limitations of the Web. • The consultant’s workflow vs. our hopes for a speedy launch. (He was based in Australia, which made communication even more challenging at times). • Moving the entire set of legacy files over to the new database. (Thank God for graduate students!) Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 22. Compare Shown is the the onion appearance skin view on two option. different platforms Also and available browsers 1-up view in various or 2-up ways. view.
  • 23. What did it cost? Our budget was smaller — MUCH smaller — than the $5,000 they give women on “What Not to Wear.” We spent $550 on an outside WordPress expert. (Quotes ranged from that on up to more than $3,000.) Our team did the rest! Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 24. Showing off your new look ph o to g al le r ie s • We sent an e-mail to our Vi d eo Fa cu lt sp o tl y ig h ts electronic newsletter’s mailing list about a month after the “soft launch” of the site. Fe at u r es • We spent about $500 on mugs d is c o v e with a quote about discovery and F E AT U R E S NEWS F A c U lT y SpoTlighTS ViDEo r e.b in g phoTo h a m to n gAllERiES .e d u N eW s the division’s logo. These have been used as gifts for people who subscribe to the electronic The new and improved Discover-e, featuring insights and innovations from Binghamton University, has made its online debut. The site includes newsletter at conventions, trade news, features, faculty spotlights and image and video galleries. It also enables you to leave comments on stories, subscribe to updates via RSS feed or e-mail and share items through e-mail and social networking sites. Our entire archive is available (and searchable) through the new site, http://discovere.binghamton.edu. shows and so forth. I invite you to stop by soon to check out what’s new, and to let me know what you think. You can reach me at rcoker@binghamton.edu. Thanks for your interest in, and support of, research at Binghamton. Best regards, Rachel Coker Director of Research Advancement discovere.binghamton.edu • We spent another $250 on large postcards that were mailed to all faculty and staff to promote the new site. Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 25. The big reveal Unique page views were up 95 percent in the first quarter of 2010 compared to the first quarter of 2009. We’re also building our list of subscribers for the e-newsletter. It grew about 20 percent in the first quarter. We haven’t yet seen many comments on the stories, which is a bit of a disappointment. Still, it has only been a few months since we launched the new site. We may make a special push for readers to tell us what they think in the months ahead. Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 26. Beauty secrets These are just a few of the resources we consulted during this project. Dead trees: Don’t Make Me Think by Steve Krug The Web Designer’s Idea Book by Patrick McNeil Learning Web Design by Jennifer Niederst Robbins Pixels: https://browserlab.adobe.com WordPress.com Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010
  • 27. r Rachel Coke Martha Terr y Director Creative Services Manager Office of Research Advancement Office of Research Advancement Binghamton University Binghamton University rcoker@binghamton.edu mterry@binghamton.edu Starting Over: Giving Your Magazine an Online Makeover Rachel Coker and Martha Terry, Binghamton University • May 2010

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