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Science communications


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Why should scientists communicate about their research? How do I craft a message about my work? Who can help me deliver that message?

Why should scientists communicate about their research? How do I craft a message about my work? Who can help me deliver that message?

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  • 1. Science Communications Presented by Rachel Coker September 2013
  • 2. Why communicate?
  • 3. Why communicate? Selfish reasons: • Your reputation • Impact of your research • Funding agency requirement
  • 4. Why communicate? And for the altruists: • Your institution’s reputation • Knowledge transfer • Public good
  • 5. How does it work?
  • 6. How does it work? Identify an audience: • Others within your discipline • Scientists outside your field • The lay public • Children
  • 7. How does it work? Hone your message: • Describe the big picture and most important conclusion. • Settle on three things you want your audience to remember. (Three results, three reasons your work matters, three potential applications, etc.)
  • 8. How does it work? Avoid jargon at all costs!
  • 9. How does it work? It’s time to practice: • Start with a friend, your grandma, a bartender. • Revise your talk based on their questions. • Practice until you’re comfortable.
  • 10. How does it work? “If you can't explain it simply, you don't understand it well enough.” — Albert Einstein
  • 11. How does it work? Devise a strategy to reach your audience and consider asking for help from a: • Public information officer (PIO) • Teacher • Event organizer
  • 12. Binghamton’s approach • Discover-e • Binghamton Research • Special events • Media releases • Publications and websites from the colleges
  • 13. Success stories
  • 14. Success stories
  • 15. Conclusion 1. Communicating about your work can enhance your reputation and boost the impact of your research. 2. It requires preparation. 3. There are people ready to help you with this task.
  • 16. Questions? Ask me now or find me later: Rachel Coker Director of Research Advancement 607-777-6135