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Science
Communications
Presented by Rachel Coker
September 2013
Why communicate?
Why communicate?
Selfish reasons:
• Your reputation
• Impact of your research
• Funding agency requirement
Why communicate?
And for the altruists:
• Your institution’s reputation
• Knowledge transfer
• Public good
How does it work?
How does it work?
Identify an audience:
• Others within your discipline
• Scientists outside your field
• The lay public
•...
How does it work?
Hone your message:
• Describe the big picture and most important
conclusion.
• Settle on three things yo...
How does it work?
Avoid jargon at all costs!
How does it work?
It’s time to practice:
• Start with a friend, your grandma, a bartender.
• Revise your talk based on the...
How does it work?
“If you can't explain it simply,
you don't understand it well enough.”
— Albert Einstein
How does it work?
Devise a strategy to reach your audience
and consider asking for help from a:
• Public information offic...
Binghamton’s approach
• Discover-e
• Binghamton
Research
• Special events
• Media releases
• Publications and
websites fro...
Success stories
Success stories
Conclusion
1. Communicating about your work can
enhance your reputation and boost the
impact of your research.
2. It requi...
Questions?
Ask me now or find me later:
Rachel Coker
Director of Research Advancement
rcoker@binghamton.edu
607-777-6135
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Science communications

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Why should scientists communicate about their research? How do I craft a message about my work? Who can help me deliver that message?

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Transcript of "Science communications"

  1. 1. Science Communications Presented by Rachel Coker September 2013
  2. 2. Why communicate?
  3. 3. Why communicate? Selfish reasons: • Your reputation • Impact of your research • Funding agency requirement
  4. 4. Why communicate? And for the altruists: • Your institution’s reputation • Knowledge transfer • Public good
  5. 5. How does it work?
  6. 6. How does it work? Identify an audience: • Others within your discipline • Scientists outside your field • The lay public • Children
  7. 7. How does it work? Hone your message: • Describe the big picture and most important conclusion. • Settle on three things you want your audience to remember. (Three results, three reasons your work matters, three potential applications, etc.)
  8. 8. How does it work? Avoid jargon at all costs!
  9. 9. How does it work? It’s time to practice: • Start with a friend, your grandma, a bartender. • Revise your talk based on their questions. • Practice until you’re comfortable.
  10. 10. How does it work? “If you can't explain it simply, you don't understand it well enough.” — Albert Einstein
  11. 11. How does it work? Devise a strategy to reach your audience and consider asking for help from a: • Public information officer (PIO) • Teacher • Event organizer
  12. 12. Binghamton’s approach • Discover-e • Binghamton Research • Special events • Media releases • Publications and websites from the colleges
  13. 13. Success stories
  14. 14. Success stories
  15. 15. Conclusion 1. Communicating about your work can enhance your reputation and boost the impact of your research. 2. It requires preparation. 3. There are people ready to help you with this task.
  16. 16. Questions? Ask me now or find me later: Rachel Coker Director of Research Advancement rcoker@binghamton.edu 607-777-6135

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