Element PlanYr3


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  • The CSA is up First for the Community Center --- Grant work with US Bank is underway “ Be” Mural an important start and laid ground work for future efforts with the City and the “team “ CD release party we hope for January 23 “pencil it in pending confirmation of performers
  • We have added artist – Welcome Christopher Simm & John McNamara ,kelle Marsais of Ignite
  • Element PlanYr3

    1. 1.
    2. 2. The Element: Who We Are - What We Do <ul><li>The ELEMENT, which began as Mayor Morrissey’s Rockford Arts, Housing & Lifestyle Network, has developed into a an </li></ul><ul><li>ambitious entity with multiple projects underway in Central Rockford. Organized as a loose knit network of interested </li></ul><ul><li>organizations and individuals the ELEMENT functions with unique flexibility to make things happen. </li></ul><ul><li>Mission: The ELEMENT – building a community of the creative spirit in the Heart of Rockford for artists, entrepreneurs </li></ul><ul><li>and professionals to live, work and play. </li></ul><ul><li>Organizational Structure: To work with minimal staff, comprised of a paid Director coordinating professional services </li></ul><ul><li>donated on an in-kind basis by partners or professional consultants. Members of The ELEMENT bring their talent and </li></ul><ul><li>organizational resources to the projects through working groups. </li></ul><ul><li>Strategy: To collaborate with existing community stakeholders as well as new public and private partners, implementing </li></ul><ul><li>programs and projects to manage, market, promote and fund the Downtown Rockford arts, entertainment and cultural </li></ul><ul><li>district. Individual activities are broken out to assure efficient use of funds, provide accountability and allow for measurable </li></ul><ul><li>results. Programs are created and implemented in a clearly defined, manageable geographic area, Downtown Rockford Arts </li></ul><ul><li>& Cultural District and City of Rockford TIF Districts. </li></ul>
    3. 3. The Element: Envisioned Outcomes <ul><li>Make Rockford an active regional destination for Arts & Culture </li></ul><ul><li>Establish and grow the market for new Downtown housing </li></ul><ul><li>Enhance downtown amenities and quality of life </li></ul><ul><li>Attract artist, entrepreneurs and young professionals to live & work in Downtown </li></ul><ul><li>Create an atmosphere of success in central Rockford </li></ul><ul><li>Boost economic growth for the entire community </li></ul><ul><li>Market Downtown to Rockford and the Region </li></ul><ul><li>A collaborative effort, The Element continually embraces and implements ideas and recommendations </li></ul><ul><li>from Rockford Community members, artists and arts organizations. </li></ul>
    4. 4. Year Two: Current Projects
    5. 5. <ul><li>The ELEMENT Brand: In February 2009 the Mayor’s Arts, Housing & Lifestyle Network became simply The ELEMENT. The ELEMENT brand resulted from a two-month creative process led by Medicine Man Design and several members of the Network. The ELEMENT logo and design themes have been embraced by Rockford’s artists and community members. The ELEMENT continues expanding its presence and communicating its activities via two active Facebook sites and a monthly e-mail blast to over 4,000 individuals. </li></ul><ul><li>The Artspace Project: Minneapolis-based nonprofit organization, Artspace, creates affordable, multi-purpose space that draws artists together to live and work. Artspace designs these spaces for artistic individuals and maintains a consistent 95% occupancy rate. Acting upon a very favorable initial report from Artspace and a positive response from local arts organizations and community members, The ELEMENT continues raising funds to proceed with the project. The recently completed market survey of artists resulted in 180 respondents interested in relocating to Downtown Rockford to live and work, and 140 interested in establishing a full-time or part-time studio space in the area. Complete results of the Market Survey are expected to be available the second week of July. </li></ul><ul><li>3rd & Prairie Project : A collaboration between The ELEMENT, McClellan Blakemore Architects and developers to create town homes as live/work space for artists within the Rockford Arts & Cultural District, this project was prompted by a City of Rockford housing study. Design principles learned from interaction with Artspace are being applied, such as providing a basic shell to allow the owners to create their own environments and floor plans with open loft space for design flexibility. Interest in this market-priced housing alternative remains high even in today’s challenging financial environment. </li></ul>The ELEMENT: Projects
    6. 6. <ul><li>The ELEMENT School for the Arts : A new venue to provide community members of Rockford with diverse opportunities to create, learn and participate in high-quality arts experiences. Non-credit classes, guest presentations, speakers, workshops, exhibitions, shows and studio space for local artists will develop in stages as funds become available through community contributions, grants and participation. The ELEMENT School for the Arts is working with the Rock River Development Partnership to identify a downtown location on East State Street. The ELEMENT is also working with the Rockford Housing Authority to create a program to bring art classes to RHA residents initially focusing on classes for children. </li></ul><ul><li>The Mural Project: The ELEMENT is working with the City of Rockford to identify sites for </li></ul><ul><li>“ Mural Postcards” – 4’ by 8’ pieces of art – to be displayed in vacant lots initially along the West State St. corridor. Design of the postcards will allow them to be gathered together to form several collages to be placed on the sides of buildings so the murals will serve a dual purpose throughout the community. The first murals will be painted live during the Sunday in the Park event held weekly this summer at Davis Park and sponsored by RAVE. </li></ul><ul><li>Planning to Bail since 1836: A unique compilation of songs written and recorded by Rockford area artists, perhaps the first such compilation in over 20 years. It includes songs by Emily Hurd, Donkey Boy, Starlite Radio, Joie De Vivre, Ernie Hendrickson and Miles Nielsen </li></ul>The ELEMENT: Projects
    7. 7. <ul><li>Artscene : The ELEMENT gathers artists at the Brew House for unique events combining visual and performing arts during the Arts Council’s Artscene. Contributors to events have included a wide range of visual artists; students from Rock Valley College, Rockford College and Rockford Lutheran High School; Chris Simms with performances of the spoken word; and music from local musicians including Dan Voll, Mike Donze, Kelly Steward and many others. </li></ul><ul><li>The Great Open House Event : Hundreds of seekers of urban housing opportunities have visited 11 sites in Downtown Rockford’s central area on three separate occasions. Housing options toured included condominiums, town homes and apartments. These first ever collective open house events in downtown exceeded all expectations and are strengthening the market for downtown real estate. This unprecedented success grew from collaboration between private business interests, the City of Rockford, the River District and The ELEMENT. Plans are to continue hosting these events twice a year – once in the spring and once in the fall. The fall 2010 event will include a seminar on how to renovate existing buildings . </li></ul><ul><li>Art in the Windows: Art in the Window showcases the work of Rockford artists in the windows of vacant downtown store fronts, turning space that was a blighting influence into space that enlivens downtown and generates interest in Rockford art and artists. The first, well-received installation was completed at the Times Theater corner. The ELEMENT is currently working to identify a second location for this unique form of public art and is searching for donations to offset the cost of transforming the work of local artists into eye-catching banners. </li></ul>The ELEMENT: Projects
    8. 8. The ELEMENT: Projects The Arts & Cultural Zoning District: The City of Rockford has designated a district where artists may set-up shop to live and work in the same house or building. The artist may hang out a shingle or sign without violating any city zoning laws. The ELEMENT worked closely with the Department of Community Development and the City Council in passing this important change in city codes. Realtors and developers have welcomed the district and now use the “Arts District” designation to market existing and renovated spaces. The Public Art & Design Plan: The ELEMENT is committed to improving the look, feel and quality of the public environment in Downtown Rockford. With two Public Art projects completed, it is time to take a more formal approach to public art and the design of public spaces. In-kind services are being provided by the SEC Group, an urban planning firm with a new office in Rockford. The planning process is just beginning and will incorporate participation by artists and community members. The scope of the plan has not been finalized but will include selecting sites for pubic art and beautification. The Rockford Park District is partnering with the ELEMENT in the development of the public art program that will guide site and art selection. Friday Night Flix: The ELEMENT is assisting RAVE in offering Friday Night Flix this summer in Davis Park. The ELEMENT acts as event manager in the already popular series of family blockbusters each Friday night June through August. The ELEMENT volunteers welcome patrons, assist with directions to concessions, restrooms, etc. The ELEMENT played a key role in conceiving the event, the selection of the movies and the creation of the programs before each show.
    9. 9. The ELEMENT: Projects Green Light Nights: Green Light Nights grew as a music series set on the newly renovated Main Street in Downtown Rockford with the assistance of The ELEMENT. The ELEMENT continues to work with the Green Light Night team to help it develop into a production group offering music and special events at a variety of venues in Downtown Rockford that will continue throughout the year. First Fridays: The first Friday of each month offers local art, music, shopping and dining in Downtown Rockford from 5 p.m. to midnight. A collaboration between WallBlank, Prairie Street Gallery and The ELEMENT to showcase the variety of art, dining, music and shopping experiences in downtown. First Fridays now include a monthly art opening at Kryptonite for the Emerging Artist group which will culminate in an award for the best artist at years end. Sunday in the Park: Davis Park/Founders Landing is the site for the new Sunday in the Park event that features musical performances by local and regional artists, handmade items at the Artisans Market, delicious food and drink from local establishments and special kid’s activities. RAVE and The ELEMENT joined together to offer this event on Sundays from June 20 through August 29. The Business of Art: A new dimension for The ELEMENT in 2010, The Business of Art will help artists learn how to become more profitable and marketable. The Business of Art project includes a number of programs including the Emerging Artist, the Music Project, a Virtual Arts Incubator, and developing the Video & Film Industry in the Rockford region. More successful artists will contribute significantly to making Rockford become a commercial and regional arts destination.
    10. 10. Year Three: The Match <ul><li>This year the majority of the ELEMENT’s matching funds have come in smaller, in-kind contributions including: </li></ul><ul><li>Free space at the Stenstrom Center donated by RVC </li></ul><ul><li>Design work at 50% of usual cost by Dave Decastris creating the banners for the Art in the Windows project </li></ul><ul><li>Sound provided for free by Jason SSG for Artscene music performances </li></ul><ul><li>Cash contributions by Danny Lorden to help jump start music events </li></ul><ul><li>Individual contributions by community members for the Artspace project </li></ul><ul><li>The amazing in-kind contribution by SEC, a civil engineering and planning firm now with Rockford </li></ul><ul><li>office in downtown is shaping The ELEMENT’s contribution to public art. The SEC contribution is the </li></ul><ul><li>mapping and designing a draft of a city plan for public art. This work will be used by The ELEMENT </li></ul><ul><li>and city staff as we move together toward a public art ordinance and public arts program. </li></ul>
    11. 11. Year Three: The Match
    12. 12. Year Three: Work Program
    13. 13. Strategic Goal: Organizational & Collaborative <ul><li>Maintain a lean, agile, flexible network organizational structure for The Element in conjunction with community stakeholders. </li></ul><ul><li>Support and work with the ongoing efforts of stakeholders and established organizations providing services in the Rockford Arts & Cultural District. </li></ul>
    14. 14. Strategic Goal: Organizational & Collaborative
    15. 15. Strategic Goal: Product Development <ul><li>Develop the physical and organizational structures needed to establish Downtown Rockford as an attractive destination for creative talent to live, work and play. </li></ul><ul><li>Facilitate real estate development that provides the necessary infrastructure and space to achieve the mission of The Element. </li></ul>
    16. 16. Strategic Goal: Product Development
    17. 17. Strategic Goal: Product Development (continued)
    18. 18. Strategic Goal: Marketing and Promotion <ul><li>To implement marketing programs locally, regionally and nationally to create awareness of Downtown Rockford housing artist’s housing opportunities. </li></ul><ul><li>Develop a national recruitment program to bring new artists to Downtown Rockford to reside in properties within The Arts & Cultural District </li></ul>
    19. 19. Strategic Goal: Marketing and Promotions
    20. 20. The Element Budget: Year Three (6/1/10 - 5/31/11)
    21. 21. The ELEMENT: Advisory Group <ul><ul><li>Greg Watt - President/COO WATT </li></ul></ul><ul><ul><li>Ron Clewer – Director, Residential Real Estate Development, William Charles Real Estate </li></ul></ul><ul><ul><li>Jim Barbagallo - Artist, Gambino Realtors </li></ul></ul><ul><ul><li>Michael Abate - Market President, US Bank </li></ul></ul><ul><ul><li>Gregory Johnson - Owner, www.beetcafe.com </li></ul></ul><ul><ul><li>Reid Montgomery - Director of Community & Economic Development, City of Rockford </li></ul></ul><ul><ul><li>Michael Goldberg - Executive Director, Coronado Performing Arts Center </li></ul></ul><ul><ul><li>Barb Berney - Berney Design Communications </li></ul></ul><ul><ul><li>Kim Patterson - Manager Community Education, Rock Valley College </li></ul></ul><ul><ul><li>Anne O'Keefe - President, Rockford Area Arts Council </li></ul></ul><ul><ul><li>Steve Bois - Chief Executive Officer, Rockford Area Realtors </li></ul></ul><ul><ul><li>John Groh - President, Rockford Area Convention and Visitors Bureau </li></ul></ul><ul><ul><li>Alderman Douglas Mark - Third Ward Alderman, Rockford City Council </li></ul></ul><ul><ul><li>LuAnn Widergren - RPS 205, Rockford School District #205 </li></ul></ul><ul><ul><li>David J. Anderson - President, Spring Creek Development Company </li></ul></ul><ul><ul><li>Richard Walsh - Executive VP and COO, Swedish American Health System </li></ul></ul><ul><ul><li>John V. McNamara - Artist </li></ul></ul><ul><ul><li>Sarah Herschlag - First Northern Credit Union </li></ul></ul><ul><ul><li>Al Werner – President, A.J.Werner Company, Inc. </li></ul></ul><ul><ul><li>Ed McCullough - Director of The ELEMENT </li></ul></ul>
    22. 22. The Element: Change Creativity is thinking up new things , Innovation is doing new things . A powerful idea can kick around unused…for years , not because its merits are not recognized , but because nobody has assumed the responsibility for converting it from words into action . Ideas are useless, unless used . The proof of their value is only in their implementation Theodore Leavitt, from INC magazine