Element Final 12.15.09

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A collaborative effort, The Element continually embraces and implements ideas and recommendations from Rockford
Community members, artists and arts organizations.

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  • We have added artist – Welcome Christopher Simm & John McNamara ,kelle Marsais of Ignite
  • The CSA is up First for the Community Center --- Grant work with US Bank is underway “ Be” Mural an important start and laid ground work for future efforts with the City and the “team “ CD release party we hope for January 23 “pencil it in pending confirmation of performers
  • Element Final 12.15.09

    1. 2. Change Creativity is thinking up new things , Innovation is doing new things . A powerful idea can kick around unused ..for years , not because its merits are not recognized , but because nobody has assumed the responsibility for converting it from words into action . Ideas are useless , unless used . The proof of their value is only in their implementation Theodore Leavitt , from INC magazine
    2. 3. <ul><li>Who and what we are </li></ul><ul><li>Mission : The ELEMENT – building a community of the creative spirit in the Heart of Rockford for artists, entrepreneurs and professionals to live, work and play. </li></ul><ul><li>Organizational Structure: To work with minimal staff, comprised of a paid Director coordinating </li></ul><ul><li>professional services donated on an in-kind basis by partners or professional consultants. Members of The ELEMENT bring their talent and organizational resources to the projects through working groups. </li></ul><ul><li>Strategy: To collaborate with existing community stakeholders as well as new public and private partners, </li></ul><ul><li>implementing programs and projects to manage, market, promote and fund the Downtown Rockford arts, entertainment </li></ul><ul><li>and cultural district. Individual activities are broken out to assure efficient use of funds, provide accountability and allow </li></ul><ul><li>for measurable results. Programs are created and implemented in a clearly defined, manageable geographic area, </li></ul><ul><li>Downtown Rockford Arts & Cultural District and City of Rockford TIF Districts. </li></ul>The ELEMENT , which began as Mayor Morrissey’s Rockford Arts, Housing & Lifestyle Network, has developed into a an ambitious entity with multiple projects underway in Downtown Rockford . Organized as a loose knit network of interested organizations and individuals the ELEMENT functions with unique flexibility to make things happen .
    3. 4. The ELEMENT Advisory Group <ul><ul><li>Greg Watt, President/CEO WATT </li></ul></ul><ul><ul><li>Ron Clewer, Director Residential Real Estate Development, William Charles Real Estate </li></ul></ul><ul><ul><li>Jim Barbagallo, Artist, Gambino Realtors </li></ul></ul><ul><ul><li>Michael Abate, Market President, US Bank </li></ul></ul><ul><ul><li>Gregory Johnson, Owner, BeetCafe’ </li></ul></ul><ul><ul><li>Reid Montgomery, Director of Community & Economic Development, City of Rockford </li></ul></ul><ul><ul><li>Michael Goldberg, Executive Director, Coronado Performing Arts Center </li></ul></ul><ul><ul><li>Barb Berney , Berney Design Communications </li></ul></ul><ul><ul><li>Kim Patterson , Manager Community Education ,Rock Valley College </li></ul></ul><ul><ul><li>Anne O'Keefe, President , Rockford Area Arts Council </li></ul></ul><ul><ul><li>Steve Bois, Chief Executive Officer, Rockford Area Realtors </li></ul></ul><ul><ul><li>John Groh, President, Rockford Area Convention and Visitors Bureau </li></ul></ul><ul><ul><li>Alderman Douglas Mark, Third Ward Alderman, Rockford City Council </li></ul></ul><ul><ul><li>LuAnn Widergren, RPS 205, Rockford School District # 205 </li></ul></ul><ul><ul><li>David J. Anderson, President, Spring Creek Development Company </li></ul></ul><ul><ul><li>Richard Walsh, Executive VP and COO, SwedishAmerican Health System </li></ul></ul><ul><ul><li>Kelle Marsalis, Executive Director of Ignite </li></ul></ul><ul><ul><li>John V. McNamara , Artist </li></ul></ul><ul><ul><li>Christopher Simms, Poet </li></ul></ul><ul><ul><li>Sarah Herschlag , First Northern Credit Union </li></ul></ul><ul><ul><li>Al Werner , President A.J.Werner Company ,Inc. </li></ul></ul><ul><ul><li>Ed McCullough , Director of the ELEMENT </li></ul></ul>
    4. 5. <ul><li>Make Rockford an active regional destination for Arts & Culture </li></ul><ul><li>Establish and grow the market for new Downtown housing </li></ul><ul><li>Enhance downtown amenities and quality of life </li></ul><ul><li>Attract artist , entrepreneurs and young professionals to live & work in Downtown </li></ul><ul><li>Create a downtown atmosphere of success </li></ul><ul><li>Boost economic growth for the entire community </li></ul><ul><li>Market Downtown to Rockford and the Region </li></ul><ul><li>A collaborative effort, The Element continually embraces and implements ideas and recommendations from Rockford </li></ul><ul><li>Community members, artists and arts organizations. </li></ul>The ELEMENT Envisioned Outcomes
    5. 6. <ul><li>The Element Brand: February 2009, the Mayor’s Arts, Housing & Lifestyle network became </li></ul><ul><li>simply The Element. The Element brand resulted from a two-month design process led by </li></ul><ul><li>Medicine Man Design and several members of the network. Since inception The Element logo and design themes have been well-received by the Rockford community of artists and community members in general. The Element is expanding its presence and reach via Facebook, Ning and other social and commercial networks. </li></ul><ul><li>The Artspace Project: Minneapolis-based nonprofit organization, Artspace, creates affordable, </li></ul><ul><li>multi-purpose space that draws artists together to live and work .Artspace exhibits a proven ability for designing these spaces for artistic individuals, and maintaining an 95% occupancy rate. Acting upon a very favorable initial report from Artspace, and a positive response from local arts organizations and community members, The Element is raising $30,000 for a market survey conducted by Artspace, the next step in the development process .To date we’ve raised almost $19,000 and have contracted with Artspace to begin the market survey in Mid -February. </li></ul><ul><li>3rd & Prairie Project : a collaboration between The Element, McClellan Blakemore Architects and developers to create town homes as live/work space for artists within the Rockford Arts & Cultural District. This project was prompted by a recent City of Rockford housing study. Design principles learned from interaction with Artspace are being applied, such as providing a basic shell to allow the owners to create their own environments and floor plans with open loft space for design flexibility. </li></ul>The Element: Projects
    6. 7. <ul><li>The Element Community Center for The Arts : a new venue to provide community members </li></ul><ul><li>of the Rockford with diverse opportunities to create, learn and participate in high-quality arts </li></ul><ul><li>experiences. Non-credit classes, guest presentations, speakers, workshops, exhibitions, shows </li></ul><ul><li>And studio space for local artists will fulfill the mission of The Element Community Center for the </li></ul><ul><li>Arts. The Element Center for the Arts will develop in stages as funds become available, beginning </li></ul><ul><li>with a solid foundation of community contributions, interest and participation. </li></ul><ul><li>The 508 East State St. Mural : a project to create a public art experience for students and </li></ul><ul><li>introduce the art and talent of local high school art artists, while adding artistic character and value </li></ul><ul><li>to the Downtown Rockford landscape. The BE Mural was designed by four Rockford high school </li></ul><ul><li>students, the mural project was led by Kim Paterson of Rock Valley College. An outstanding </li></ul><ul><li>example of collaboration, Rock Valley College contributed to the project on an in-kind basis, </li></ul><ul><li>providing project administration, working space for the students, recruiting artists, and </li></ul><ul><li>compensating the project artistic director. The Rockford Park District provided a grant to cover </li></ul><ul><li>the cost of all materials. The project wss completed and the mural was mounted in August . </li></ul><ul><li>Planning to Bail since 1836 : A unique compilation of songs written and recorded by Rockford area artists , perhaps the first such compilation in over 20 years. It includes songs by Emily Hurd Donkey Boy, Starlite Radio , Joie De Vivre and Ernie Hendrickson. </li></ul>The Element: Projects
    7. 8. <ul><li>Artscene : Twice now The Element has gathered artist at the Brew House for the Arts Council’s Artscene. In harmony with our mission, The Element provided a gathering of the visual and </li></ul><ul><li>performing arts that complimented each other and created a unique event. Students from Rock </li></ul><ul><li>Valley College and Rockford College contributed in both the visual and performing arts .Chris Simms provided performances of the spoken word, the Rockford Dance Company brought graceful movement and music was provided by likes of Dan Voll ,Mike Donze , Kelly Steward and Starlite Radio. this mixing art forms turned into two very special gatherings </li></ul><ul><li>The Great Open House Event : Hundreds of seekers of Downtown housing opportunities have now toured 11 sites in Downtown Rockford’s central area on three separate occasions. Housing options toured included condominiums, townhomes and apartments. These first ever collective open house events in Downtown have exceeded all expectations and are strengthening the market for Downtown real estate .This unprecedented success grew from collaboration between private business interests, the City of Rockford, the River District and The Element. </li></ul><ul><li>Art in the Windows: A Public Art project with the first installation recently completed at the Times Theater takes dead window pace and fills it with art . Art in the Window places banners made from photos of work by Rockford artist in the windows of vacant downtown store fronts . Turning space that worked as blighting influence into space helping to enliven Downtown and generate interest in Rockford art and artist . </li></ul>The Element: Projects
    8. 9. The ELEMENT: Projects USC /NAJP Arts Summit : The ELEMENT hosted a local connection for an online summit focused on Arts Journalism and emerging media .The Summit was organized by the USC Annenberg School of Communications and the National Arts Journalism Program .The summit discussed unique programs from NPR, Cedar Rapids Gazette and Indianapolis Museum of Art . These organizations and others are no longer reporting, critiquing or informing the arts in the traditional manner. The Arts & Arts Journalism are freed from the confines of news print and are now interactive delivering art, critiques , education and information on multiple platforms 24/7 . The Arts & Cultural Zoning District : The City of Rockford now has a designated district where artist may set up shop to live and work in the same house or building . In addition Artist may even hang out there shingle or sign and not be violating any city zoning laws. The ELEMENT work closely with the Department of Community Development and the City Council in passing this important change in city codes . The Public Art & Design Plan: The ELEMENT is committed to improving the look , feel and quality of the public environment in Downtown Rockford .Now with two Public Art projects completed , its time for us to take a more formal approach to Public Art and design of public spaces .We’re fortunate to have the in-kind services of the SEC Group an urban planning firm opening a new office in Rockford.Our planning process is just beginning and it will include opportunities for artist and community members to participate .The full scope of the plan isn’t determined but at a minimum it will identify sites for Pubic Art and beautification.
    9. 10. Strategic Goal: Organizational & Collaborative <ul><li>Maintain a lean, agile, flexible network organizational structure for The Element in conjunction with community stakeholders. </li></ul><ul><li>Support and work with the ongoing efforts of stakeholders and established organizations providing services in the Rockford Arts & Cultural District. </li></ul>Strategic Goal: Product Development <ul><li>Develop the physical and organizational structures needed to establish Downtown Rockford as an attractive destination for creative talent to live, work and play. </li></ul><ul><li>Facilitate real estate development that provides the necessary infrastructure and space to achieve the mission of The Element. </li></ul>Strategic Goal: Marketing and Promotion <ul><li>To implement marketing programs locally, regionally and nationally to create awareness of Downtown Rockford </li></ul><ul><li>housing artist’s housing opportunities. </li></ul><ul><li>Develop a national recruitment program to bring new artists to Downtown Rockford to reside </li></ul><ul><li>in properties within The Arts & Cultural District </li></ul>
    10. 11. Change Creativity is thinking up new things , Innovation is doing new things . A powerful idea can kick around unused ..for years , not because its merits are not recognized , but because nobody has assumed the responsibility for converting it from words into action . Ideas are useless , unless used . The proof of their value is only in their implementation Theodore Leavitt , from INC magazine

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