Transcript of "Essay 1 Ad Analysis Self Evaluation August 02 2012"
Lambert 1(Robert) Curtis LambertEnglish 101Professor Bolton02 August 2012 Ad Analysis, “The Hyundai Hybrid Hype,” Self Evaluation The ad analysis essay was the first essay that I wrote for my composition class; English. Ihave to admit that I was more than a little intimidated at the prospect of writing my first essaysince I had not been in college in 30 years. I took a tremendous amount of time to prepare andwrite this first paper because I wanted to make sure I clearly understood the style, and theapproach of an ad analysis. Ethos, pathos, and logos were foreign terms to me at the beginning ofthis process, but I quickly discovered how they apply to print, as well as other types ofadvertising, and I enjoyed analyzing their effects on the consumer when used appropriately. My goal with this paper was to show my understanding of the subject, the HyundaiSonata Hybrid, and my ability to convey what I thought the advertiser was trying to market bytheir effective use of ethos, pathos and logos. I feel I did an adequate job with the writing and useof language with the subject. It was not my best work, I hope to have improved throughout thesummer session, but I feel it was a worthy effort and one which I would only alter marginally,given the word count and the same time frame to do again.