Facebook Marketing for Busy Professionals


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Learn how to use Facebook to grow your business. This program is for small business owners, entrepreneurs and network marketers. Get the companion audio program at no charge at http://socialmediaoutcomes.com

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Facebook Marketing for Busy Professionals

  1. 1. Facebook Marketing for Busy Professionals September 5, 2011 Trainer: Rick Cooper
  2. 2. What You’ll Learn <ul><li>How to generate leads on Facebook </li></ul><ul><li>Tips to prospect for customers on Facebook </li></ul><ul><li>Techniques to promote your business on Facebook (without spamming people) </li></ul>
  3. 3. Quote “ Social media is social!” ~Jerry Hart
  4. 4. Why Facebook? <ul><li>More than 750 million active users </li></ul><ul><li>50% of active users log on to Facebook in any given day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul><ul><li>Facebook has now surpassed Google as the most visited website in the world! </li></ul><ul><li>More than 1 million businesses are on Facebook today including half of the Fortune 500. </li></ul>
  5. 5. Rick Cooper Rick Cooper is an Online Marketing and Social Media Expert. He is author of Seize your Opportunities, Extreme Excellence, Marketing Magic, Fortune is in the Follow Up and Million-Dollar Contacts. Rick is an expert and national speaker on Online Marketing and Social Media. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal.
  6. 6. Rick and Lisa Cooper
  7. 7. Daniel
  8. 8. Eric Lofholm and Rick Cooper
  9. 10. Authors of Seize your Opportunities with Eric Lofholm
  10. 11. Rick Cooper with Loral Langemeier
  11. 12. Social Media is Social
  12. 13. Add value <ul><li>Create a dialogue and interact with people </li></ul><ul><li>Post quotes (Search Google) </li></ul><ul><li>Share tips, strategies and techniques </li></ul>
  13. 14. 5 C’s of Social Media
  14. 15. Connection <ul><li>People want to connect </li></ul><ul><li>Connection is the first step in developing a relationship </li></ul><ul><li>Facebook is more than a tool for business </li></ul><ul><li>Facebook has changed the meaning of friendship </li></ul><ul><li>Trey Pennington Story </li></ul>
  15. 16. Communication <ul><li>Facebook is a communication platform </li></ul><ul><li>You have the opportunity to share personal and business information </li></ul><ul><li>There are many ways to communication on Facebook </li></ul><ul><li>Don’t get locked in to just one way of communicating </li></ul>
  16. 17. Collaboration <ul><li>Find joint venture partners </li></ul><ul><li>Share ideas </li></ul><ul><li>Make plans </li></ul><ul><li>Stay up to date on new opportunities </li></ul><ul><li>Solicit instant help </li></ul><ul><li>2 hour phone call last night with a social media partner </li></ul>
  17. 18. Cross-Promotion <ul><li>Post a link on your Facebook Wall or a Page </li></ul><ul><li>Share a Facebook Event on your Facebook Wall or a Page </li></ul><ul><li>Post a video from a JV Partner </li></ul>
  18. 19. Cross-Pollination <ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Fast Pitch Networking </li></ul><ul><li>Plaxo </li></ul><ul><li>Biznik </li></ul><ul><li>Ryze </li></ul>
  19. 20. How to monetize Facebook
  20. 21. 3 Ways to Monetize Facebook <ul><li>Prospecting </li></ul><ul><li>Promotion </li></ul><ul><li>Partnering </li></ul>
  21. 22. Prospecting <ul><li>Put on your sales hat </li></ul><ul><li>Search for your ideal clients and connect with them </li></ul><ul><li>Facebook – Search for groups (Coaches, speakers, VA’s, realtors, mortgage brokers, etc.) </li></ul><ul><li>This doesn’t mean spamming everyone who becomes your friend on Facebook. </li></ul>
  22. 23. Promotion <ul><li>Lead generation – Drive to a squeeze page </li></ul><ul><li>Promote products, services and events </li></ul><ul><li>Post a short video (2-3 minutes) </li></ul><ul><li>Facebook - Post promotions only on YOUR wall or YOUR page </li></ul>
  23. 24. Social Media Webinar Replay <ul><li>Webinar includes 6 Ways to Generate Leads on Facebook </li></ul><ul><li>To request the replay, send me an email at Rick@SocialMediaOutcomes.com </li></ul>
  24. 25. Partnering <ul><li>Social Media Partners AKA The Sewing Circle </li></ul><ul><li>Find people in a complimentary business/industry </li></ul><ul><li>Coordinate promotion schedules </li></ul><ul><li>Support each other with Likes and comments </li></ul><ul><li>Share events, post blog content and announce offers </li></ul>
  25. 26. Quote “ By first connecting with new people via online social networks, it’s easy to create what I call “virtual rapport.” Oftentimes, you may feel like you have an incredibly close relationship with a social networking friend... all that remains is to meet them in person and it’s like you’ve known each other for years!” ~Mari Smith
  26. 27. Social Media Plan <ul><li>Set goals </li></ul><ul><li>Create a promotion schedule </li></ul><ul><li>Make a list of people to prospect </li></ul><ul><li>Form a group of Social Media Partners </li></ul>
  27. 28. Establish a routine <ul><li>Establish a routine </li></ul><ul><li>Block time in 15 minute chunks </li></ul><ul><li>Stay focused </li></ul><ul><li>Come back in an hour or two. That allows time for people to respond. </li></ul>
  28. 29. Rick is my Social Media Secret Weapon! “ I have worked with Rick Cooper for several years and he has helped me with social media marketing on Facebook, Twitter, LinkedIn and YouTube. Rick knows what he’s doing. He knows how to engage people online, generate leads and implement strategies to create revenue.” Eric Lofholm Master Sales Trainer and CEO Eric Lofholm International, Inc. SalesChampion.com
  29. 30. Social Media Is a Learned Skill
  30. 31. Quote “’ How am I going to do my real job if I’m going to engage with customers 24-7?’ I hear that all the time. I don’t know. When did your 'real job' consist of not actually talking to your end-user?“ ~Gary Vaynerchuk
  31. 32. Todd Lay Story
  32. 33. What Can YOU Do to Improve Your Social Media Skills ?
  33. 34. Facebook Marketing Training Program
  34. 35. How to Use Facebook to Build your Business (For Busy Professionals)
  35. 36. How Many of You Would Like a Plan ?
  36. 37. Facebook Marketing Training Includes <ul><li>4 Webinar Series </li></ul><ul><li>Video Recordings of Webinars </li></ul><ul><li>Teleseminar on Video Marketing </li></ul><ul><li>You can attend this webinar series anytime I host it again in the future. </li></ul>
  37. 38. Facebook Marketing Webinars <ul><li>#1: Facebook Lead Generation Strategies </li></ul><ul><li>#2: Prospecting Techniques to Find Customers on Facebook </li></ul><ul><li>#3: Using Facebook Pages to Build your Presence Online </li></ul><ul><li>#4: Relationship Marketing Strategies to Use Facebook to Grow your Business </li></ul>
  38. 39. What You’ll Learn <ul><li>Techniques to generate leads using Facebook </li></ul><ul><li>What to post to bring people back </li></ul><ul><li>How to create a Facebook Page </li></ul><ul><li>How to create an event on Facebook </li></ul><ul><li>Techniques to attract your ideal clients </li></ul><ul><li>How to approach people online without spamming them </li></ul>
  39. 40. 4 Week Webinar Facebook Marketing September 6 – 27, 2011 Tuesdays at 11am Pacific (Webinars will be recorded)
  40. 41. Teleseminar Video Marketing Thursday, September 29 11am Pacific (Call will be recorded)
  41. 42. Facebook Marketing Training Program Includes <ul><li>Facebook Marketing Webinars - $249 </li></ul><ul><li>Video Recording of Webinars - $99 </li></ul><ul><li>Video Marketing Teleseminar - $39 </li></ul>Total Value $387
  42. 43. 100% Money Back Guarantee Try the program for 30 days. If you are unhappy for any reason we will refund your tuition 100%
  43. 44. Special Offer Register in the next hour and receive the entire program for Only $77 (On the honesty policy if listening to the audio program) Register Online Now: http:// socialmediaoutcomes.com/facebook
  44. 45. Contact Information Rick Cooper Social Media Outcomes [email_address] 916-905-2464