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EAST RAYA GARDENS PROJECT BRIEF PRESENTATION 09.30.08
Project Overview PROJECT TYPE:  MID-RISE RESIDENTIAL DEVELOPMENT PRODUCT TYPE:  CONDOMINIUM UNITS; DOUBLE-ROW AND   SINGLE...
Location Map THE  SITE THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.
Location Map
Area Distances <ul><li>COMMERCIAL  </li></ul><ul><ul><ul><li>Tiendesitas – 4.7 Km  </li></ul></ul></ul><ul><ul><ul><li>SM ...
SUCCESS OF DMCI HOMES IN PASIG DMCI Homes has been doing well in the Pasig area over the past few years as evident of sold...
PROJECT NAME  &  LOGO
 
 
VALUE PROPOSITION
What : The only Balinese-inspired mid-rise  residential village in Pasig  How : That offers a genuine sense of retreat  an...
Right within the heart of the bustling city lies the quiet side of Pasig, with lesser traffic congestions and more freedom...
East Raya Gardens is a residential village composed of eight medium rise, 5-storey buildings which features distinct Balin...
A relaxing haven that promotes overall positive well-being featuring a sprawling pavilion-like clubhouse structures that a...
Come home to a secured and peaceful community featuring an impressive Balinese grand entrance gate with a 24-hour roving s...
CONCEPT STATEMENT
A sense of privacy.  A world of your own.  That’s what you get when you step into DMCI’s latest offering… where you leave ...
 
<ul><li>Communication Strategies </li></ul><ul><li>Leverage on the success of Raya Garden theme, sense of place and a rela...
MERCHANDISING  IN PLACE
MERCHANDISING IN PLACE Billboard Onsite
MERCHANDISING IN PLACE * HOTLINE INQUIRIES GENERATED: 78 CALLS  (SEP. 9-27)  Billboard @ Eagle St.-Sandoval Bridge Billboa...
PROJECT IN FOCUS
Architectural Concept ARCHITECTURE STYLE:   MODERN BALINESE  <ul><li>1.  CHARACTERIZED BY  TRADITIONAL BUILDING FORMS THAT...
Site Development AMANUSA (BLDG A) SENJA (BLDG B) SAMAYA (BLDG C) RAJA (BLDG D) BANYAN (BLDG E) RUMAH (BLDG H) LOVINA (BLDG...
Development Features <ul><li>Grand entrance </li></ul><ul><li>Electric perimeter fence </li></ul><ul><li>Overhead water ta...
Building Features <ul><li>Balinese-inspired façade  </li></ul><ul><li>Resort-themed receiving area at the upper ground flo...
Unit Features <ul><li>Provisions: </li></ul><ul><li>Provision for window-type AC at Master’s Bedroom & Bedroom 2 </li></ul...
AMANUSA (BLDG A) SENJA (BLDG B) SAMAYA (BLDG C) RAJA (BLDG D) BANYAN (BLDG E) RUMAH (BLDG H) LOVINA (BLDG G) RAMA (BLDG F)...
Building Plans – Ground Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units  2BR   49.5 sqm – 8 units  3BR   66 sqm – 4...
Building Plans – 2 nd  to 5 th  Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units  2BR 49.5 sqm – 9 units  3BR 66 sqm...
Unit Mix 100% 18% 47% 35% % 778 140 368 270 Total 119 20 49 50 Rumah 54 10 44 0 Lovina 70 10 60 0 Rama 129 20 54 55 Banyan...
Unit Lay-out – 42.00 sqm Service Area 7.00 sqm
Unit Lay-out – 49.50 sqm Service Area   7.00 sqm
Unit Lay-out – 66.00 sqm Service Area  7.00 sqm
Unit Finishes Painted ficem board ceiling Toilet Painted plain cement finish Bedrooms Painted plain cement finish Living, ...
Unit Finishes Aluminum windows with insect screen VI. WINDOWS Aluminum framed glass panel w/ insect screen Balcony Door Wo...
Clubhouse Concept POOLSIDE LOUNGE KIDDIE POOL WOOD PLANK DECK BALI-STYLE BALE OUTDOOR SHOWER ADULT POOL <ul><li>FUNCTION H...
PMO SERVICES <ul><li>24-hour security, with roving personnel </li></ul><ul><li>General maintenance of common areas </li></...
MILESTONE Amanusa Building – Target RFO by February 2010
SALES OFFICE
UNIT PRICES * Amanusa Building Covered Parking  Php 400,000.00 Php 2.25M – 2.70M 42 sqm Php 2.63M – 3.00M 49.5 sqm 2-BR Ph...
PAYMENT TERMS <ul><li>Reservation Fee  Php 20,000 </li></ul><ul><li>Minimum Downpayment 20% </li></ul><ul><li>Standard in-...
SAMPLE COMPUTATION
 
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East Raya Gardens

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Transcript of "East Raya Gardens"

  1. 1. EAST RAYA GARDENS PROJECT BRIEF PRESENTATION 09.30.08
  2. 2. Project Overview PROJECT TYPE: MID-RISE RESIDENTIAL DEVELOPMENT PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW AND SINGLE ROW BUILDING TYPES UNIT TYPE/MIX: 2-BEDROOM & 3-BEDROOM UNIT MIX NO. OF BLDGS: 8 MEDIUM-RISE (5 FLOORS) BUILDINGS NO. OF UNITS: 778 UNITS; 524 PARKING SLOTS PRICE RANGE: 2.25M TO 4.12M
  3. 3. Location Map THE SITE THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.
  4. 4. Location Map
  5. 5. Area Distances <ul><li>COMMERCIAL </li></ul><ul><ul><ul><li>Tiendesitas – 4.7 Km </li></ul></ul></ul><ul><ul><ul><li>SM Pasig – 4.9 Km </li></ul></ul></ul><ul><ul><ul><li>Market-Market – 5.8 Km </li></ul></ul></ul><ul><ul><ul><li>SM Megamall – 6.5 Km </li></ul></ul></ul><ul><ul><ul><li>Robinsons Galleria – 7.4 Km </li></ul></ul></ul><ul><li>SCHOOLS </li></ul><ul><ul><ul><li>University of Asia and the Pacific – 5.6 Km </li></ul></ul></ul><ul><ul><ul><li>St. Paul College – 5.2 Km </li></ul></ul></ul><ul><ul><ul><li>Lourdes School – 5.9 Km </li></ul></ul></ul><ul><ul><ul><li>Pasig Catholic College – 3.7 Km </li></ul></ul></ul><ul><ul><ul><li>Pamantasan ng Lungsod ng Pasig – 2.6 Km </li></ul></ul></ul><ul><li>HOSPITALS </li></ul><ul><ul><ul><li>New Medical City – 6.0 Km </li></ul></ul></ul><ul><ul><ul><li>Rizal Medical Center – 3.5 Km </li></ul></ul></ul><ul><ul><ul><li>Pasig City General Hospital – 1.4 Km </li></ul></ul></ul><ul><ul><ul><li>St. Therese Hospital – 2.0 Km </li></ul></ul></ul>NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS
  6. 6. SUCCESS OF DMCI HOMES IN PASIG DMCI Homes has been doing well in the Pasig area over the past few years as evident of sold out DMCI Homes themed projects such as East Ortigas Mansions, Mayfield Park Residences and Riverfront Residences. DMCI Homes has already establish a foot hold and built a solid reputation as a builder/developer in the Pasig area. Sales performance of success projects mentioned above are barometer and testaments that residential market in Pasig and nearby areas generally accept the unique development (resort-like community) DMCI Homes has introduced over the past years.
  7. 7. PROJECT NAME & LOGO
  8. 10. VALUE PROPOSITION
  9. 11. What : The only Balinese-inspired mid-rise residential village in Pasig How : That offers a genuine sense of retreat and serenity with its distinct Balinese- themed architecture and resort amenities Who : For upgraders within Pasig and nearby areas Why : Aspiring for a secured, relaxing and exclusive community Where : Within easy reach from commercial and business districts When : In a time of compounding stress in urban living
  10. 12. Right within the heart of the bustling city lies the quiet side of Pasig, with lesser traffic congestions and more freedom to move around, travel time is minimized allowing you to spend more time on the things you enjoy. Strategically situated along Mercedes Ave., Pasig City. It is in close proximity to major thoroughfares-- C5 road and Ortigas Avenue. Leading commercial establishments such as SM Megamall, SM Pasig Supercenter, Tiendesitas, Robinsons Galleria and prominent learning institutions like University of Asia and the Pacific, St. Paul College are just nearby. It is accessible as well to top notch universities in the country - U.P. and Ateneo. Also, modern hospital Medical City is within easy reach. Idyllic and Accessible Location
  11. 13. East Raya Gardens is a residential village composed of eight medium rise, 5-storey buildings which features distinct Balinese architecture perfectly complemented with 500 square meters of lush Balinese gardens & water features to provide you a relaxing environment. Characterized by traditional building forms that imitate nature, earthy tones of wood, bamboo and natural stones were used throughout the project to give you not only a feeling of oneness with nature but peace and tranquility as well.The inspirations of Bali is taken down even to the tiniest of details – the building ornaments, carved wall panels, artworks, stone sculptures and exotic plants keep the spirit of modern Bali alive in the development. Inspirations of Bali
  12. 14. A relaxing haven that promotes overall positive well-being featuring a sprawling pavilion-like clubhouse structures that are seamlessly interconnected by walkways, foot bridges, courtyards, ponds and gardens. With 60% of the entire land area dedicated to open spaces, landscapes and other recreational facilities, you have plenty of room to breathe and unwind after a stressful day at work. Active and passive leisure activities are abound in the central amenities area such as the infinity pool, playcourts, playgrounds, themed gardens, meditation pavilion, pocket parks, gazebos and indoor clubhouse facilities which are intended to provide its residents a Bali-style getaway experience within the confines of their homes. Invigorating Resort Amenities
  13. 15. Come home to a secured and peaceful community featuring an impressive Balinese grand entrance gate with a 24-hour roving security service and electrified perimeter fence, ensuring your family’s safety and peace of mind, always. Its ideal serene environment is conducive in developing trust and confidence among its neighbors. A dependable community that looks after your needs just the way your family would. Also, the property is properly maintained and preserved by DMCI Homes’ Property Management Team who are readily available to extend assistance to each resident’s needs. Security and Assurance
  14. 16. CONCEPT STATEMENT
  15. 17. A sense of privacy. A world of your own. That’s what you get when you step into DMCI’s latest offering… where you leave all the cares you have and get transported to a world totally your own. A place where you and your family can discover the simple pleasures of life because now, you have the time, and you are at peace, relaxed and comfortable… A private little world of indulgence and tranquility… at East Raya Gardens.
  16. 19. <ul><li>Communication Strategies </li></ul><ul><li>Leverage on the success of Raya Garden theme, sense of place and a relaxing home environment. </li></ul><ul><li>Capitalize on the strong performance of Riverfront in the area – demand for Riverfront convert to East Raya Gardens. </li></ul><ul><li>Harp location with better wider road and away from the bustling Pasig City center, peaceful and quiet side of Pasig. </li></ul><ul><li>Establish the essence of living amongst Target Market – simplicity and serenity are true measurements of quality life. </li></ul>
  17. 20. MERCHANDISING IN PLACE
  18. 21. MERCHANDISING IN PLACE Billboard Onsite
  19. 22. MERCHANDISING IN PLACE * HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27) Billboard @ Eagle St.-Sandoval Bridge Billboard @ East Ortigas Mansion site * Another Billboard is also located at Shell Felix Ave. site
  20. 23. PROJECT IN FOCUS
  21. 24. Architectural Concept ARCHITECTURE STYLE: MODERN BALINESE <ul><li>1. CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE; PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS AND GARDENS </li></ul><ul><li>TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE SCULPTURES AND EXOTIC PLANTS </li></ul><ul><li>USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES </li></ul><ul><li>WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES </li></ul>
  22. 25. Site Development AMANUSA (BLDG A) SENJA (BLDG B) SAMAYA (BLDG C) RAJA (BLDG D) BANYAN (BLDG E) RUMAH (BLDG H) LOVINA (BLDG G) RAMA (BLDG F) LAND AREA = 2.9 HECTARES NO. OF BLDGS = 8 MID-RISE STRUCTURES # of STOREYS = 5 W/ BASEMENT PARKING DENSITY = 251 UNITS/HECTARE NO OF UNITS = 778 UNITS PARKING = 524 SLOTS (476 covered and 48 open) UNIT MIX = 2BR & 3BR
  23. 26. Development Features <ul><li>Grand entrance </li></ul><ul><li>Electric perimeter fence </li></ul><ul><li>Overhead water tank and cistern </li></ul><ul><li>Garbage collection facilities </li></ul><ul><li>Back-up generator </li></ul><ul><li>WI-FI connectivity at the Clubhouse </li></ul><ul><li>Water Station </li></ul><ul><li>Convenience Store </li></ul><ul><li>Laundry Station </li></ul>
  24. 27. Building Features <ul><li>Balinese-inspired façade </li></ul><ul><li>Resort-themed receiving area at the upper ground floor </li></ul><ul><li>Single-loaded, inside corridor design </li></ul><ul><li>Landscaped atrium at the upper ground floor </li></ul><ul><li>Covered parking at lower ground floor </li></ul><ul><li>Service area at roof deck with provisions for individually metered water and electricity </li></ul><ul><li>Fire alarm and fire hose cabinets along corridors </li></ul><ul><li>Elevators in all buildings </li></ul><ul><li>Fire exits at both wings </li></ul><ul><li>Balcony in all units </li></ul>
  25. 28. Unit Features <ul><li>Provisions: </li></ul><ul><li>Provision for window-type AC at Master’s Bedroom & Bedroom 2 </li></ul><ul><li>Provision for cable TV connection </li></ul><ul><li>Provision for telephone line connection </li></ul><ul><li>Inclusions: </li></ul><ul><li>Individual electric meters </li></ul><ul><li>Individual mail boxes with keys </li></ul><ul><li>Smoke detectors </li></ul><ul><li>Bedroom partitions </li></ul>
  26. 29. AMANUSA (BLDG A) SENJA (BLDG B) SAMAYA (BLDG C) RAJA (BLDG D) BANYAN (BLDG E) RUMAH (BLDG H) LOVINA (BLDG G) RAMA (BLDG F) Approved building names as of August 27, 2008.
  27. 30. Building Plans – Ground Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 8 units 3BR 66 sqm – 4 units average of 21 units at Upper ground level
  28. 31. Building Plans – 2 nd to 5 th Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 9 units 3BR 66 sqm – 4 units average of 22 units at Upper ground level
  29. 32. Unit Mix 100% 18% 47% 35% % 778 140 368 270 Total 119 20 49 50 Rumah 54 10 44 0 Lovina 70 10 60 0 Rama 129 20 54 55 Banyan 109 20 44 45 Raja 119 20 49 50 Samaya 69 20 24 25 Senja 109 20 44 45 Amanusa 66.00 sqm 49.50 sqm 42.00 sqm Total Unit Type Buildings
  30. 33. Unit Lay-out – 42.00 sqm Service Area 7.00 sqm
  31. 34. Unit Lay-out – 49.50 sqm Service Area 7.00 sqm
  32. 35. Unit Lay-out – 66.00 sqm Service Area 7.00 sqm
  33. 36. Unit Finishes Painted ficem board ceiling Toilet Painted plain cement finish Bedrooms Painted plain cement finish Living, Dining and Kitchen III. CEILING FINISHES Painted plain cement finish above tile Toilet Painted finish Interior Walls II. WALL FINISHES Unglazed ceramic tiles Toilet Ceramic tiles with pebble washout Balcony w/ baseboard   Low maintenance resilient flooring Bedrooms w/ baseboard   Low maintenance resilient flooring Living, Dining and Kitchen I. FLOOR FINISHES TURNOVER FINISHES
  34. 37. Unit Finishes Aluminum windows with insect screen VI. WINDOWS Aluminum framed glass panel w/ insect screen Balcony Door Wooden door with louver on metal jamb Toilet Door Wooden door on metal jamb Bedroom Door Wooden panel door on metal jamb Entrance Door   V. DOORS Granite finish kitchen countertop complete with cabinet system IV. KITCHEN AREA TURNOVER FINISHES
  35. 38. Clubhouse Concept POOLSIDE LOUNGE KIDDIE POOL WOOD PLANK DECK BALI-STYLE BALE OUTDOOR SHOWER ADULT POOL <ul><li>FUNCTION HALL </li></ul><ul><li>AIRCONDITIONED MULTI-USE HALL </li></ul><ul><li>ENTERTAIMENT ROOM </li></ul><ul><li>FITNESS GYM W/ DANCE AREA </li></ul><ul><li>WATER STATION </li></ul><ul><li>LAUNDRY PICK-UP STATION </li></ul><ul><li>CONVENIENCE STORE </li></ul>
  36. 39. PMO SERVICES <ul><li>24-hour security, with roving personnel </li></ul><ul><li>General maintenance of common areas </li></ul><ul><li>Move-in assistance </li></ul><ul><li>Utilities application and payment assistance </li></ul><ul><li>Realty tax payment assistance </li></ul><ul><li>Taxi call-in service </li></ul><ul><li>Organizing of community events </li></ul><ul><li>Newspaper delivery* </li></ul>*Service available for a reasonable fee
  37. 40. MILESTONE Amanusa Building – Target RFO by February 2010
  38. 41. SALES OFFICE
  39. 42. UNIT PRICES * Amanusa Building Covered Parking Php 400,000.00 Php 2.25M – 2.70M 42 sqm Php 2.63M – 3.00M 49.5 sqm 2-BR Php 3.65M – 4.12M 66 sqm 3-BR Price Range Unit Type
  40. 43. PAYMENT TERMS <ul><li>Reservation Fee Php 20,000 </li></ul><ul><li>Minimum Downpayment 20% </li></ul><ul><li>Standard in-house payment terms will apply, but again, minimum DP is now 20%. </li></ul><ul><ul><li>10% discount in cash payment </li></ul></ul><ul><ul><li>5% discount on 40-60 payment terms </li></ul></ul><ul><ul><li>4% discount on 30-70 payment terms </li></ul></ul><ul><ul><li>3% discount on 20-80 payment terms </li></ul></ul><ul><li>No bank financing yet. </li></ul>
  41. 44. SAMPLE COMPUTATION
  42. 46. End of Presentation Thank you

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