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Get more of your users to recommend your site   to their friends.
Let’s look at… <ul><ul><li>The Evolution of Viral Marketing </li></ul></ul>
<ul><ul><li>Peer-Peer recommendations </li></ul></ul><ul><ul><li>are  very valuable </li></ul></ul>
Sharing Challenges for Users Information is overflowing! Content for the same URL: changes dynamically Sharing is troubles...
TRADITIONAL METHODS <ul><li>Link Share </li></ul><ul><li>Copy-Paste  Relevant Parts </li></ul>
Very Inconvenient – Notice the  number of user clicks /actions <ul><li>Link Share </li></ul><ul><li>Copy link  in browser ...
 
On the Receiving end… <ul><li>Difficult </li></ul><ul><li>Too much effort  to (i) Click  on link; (ii)  Wait  for browser ...
On Looking Closely <ul><li>Link Share </li></ul><ul><ul><li>Requires  a lot of effort of Recipient : “lost” on what to see...
Oops “Sharing is Broken…”     <ul><li>Sender unhappy  that recipient did not read what he wanted him to read </li></ul><u...
Leading websites Successfully use Viral Mktg. “ E-mail page to friends”  … most rudimentary form
Viral Marketing - I <ul><li>Email  this Page </li></ul><ul><ul><li>See the web pages on top websites like Microsoft Networ...
Shortcomings <ul><li>Users  rarely use  the “Email this Page” functionality </li></ul><ul><ul><li>Contact list missing </l...
Viral Marketing - II <ul><li>Social Bookmark  this page: series of buttons for Delicious, Digg, Reddit, etc. etc. </li></u...
Shortcomings <ul><li>Requires  ongoing  technology integration with EACH popular social website </li></ul><ul><li>So many ...
Viral Marketing - III <ul><li>Lately aggregation services such as AddThis, ShareThis have emerged  </li></ul><ul><ul><li>A...
Shortcomings of the current <ul><li>Content still changes dynamically  </li></ul><ul><li>Numerous buttons required for IM,...
The Better Way
Familiar Irrespective of age, geography, or gender, everyone is familiar with a highlighter pen
 
 
The Web2.0 Content Publisher <ul><li>Provides Highlighter which allows users to: </li></ul><ul><li>Highlight text </li></u...
Highlights Remembered On revisiting the page, or when directing others to that page  intelligently  remembers highlights
Email it to your friends! <ul><li>Highlights appears in recipient’s email </li></ul>No special software needed to view hig...
 
Viral Marketing - IV <ul><li>Shares to all popular Social Websites </li></ul><ul><li>One button :  with  one-click  allows...
With Just  A SINGLE CLICK <ul><li>Text is  highlighted </li></ul><ul><li>Integrated e-mailer </li></ul><ul><ul><li>Integra...
MOUSE-OVER the Highlight Add to ANY Social  Network Use client E-mail Integrated  Messenger Contact List: Auto- completes,...
Easy Implementation <ul><li>Simply  paste a code snippet on your web-page </li></ul>
SERIOUS ABOUT YOUR BUSINESS? <ul><li>Add a server plug-in with  </li></ul><ul><ul><li>Pro  features, and </li></ul></ul><u...
Where can it be added?  (Highlighter Button / Toolpanel)  <ul><li>News Websites </li></ul><ul><li>Blogs </li></ul><ul><li>...
PUT IT ON  ANY  WEB PAGE <ul><li>WebSites </li></ul><ul><ul><li>Classifieds </li></ul></ul><ul><ul><li>News Publishers </l...
 
Message Boards / Forums
Corporate Websites
Benefits To Site Owners   <ul><li>Delivering Value  to your users </li></ul><ul><li>Prolific Distribution : Sharing is now...
Summary <ul><li>Increases sharing : easier & more efficient </li></ul><ul><li>Unique, intuitive, instinctive, and  memorab...
Thanks W  W  W  .  R  O  O  H  I  T  .  C  O  M
Extra Slides W  W  W  .  R  O  O  H  I  T  .  C  O  M
Pain Point <ul><li>Need for an online tool </li></ul><ul><ul><li>Retrieves information to  specific portions of interest <...
Quick & Simple User Benefits <ul><li>One click  activation for everyone </li></ul><ul><ul><li>Instant Gratification:  no s...
Viral Community Reach <ul><li>1) User sends it to his friends </li></ul>2) Friends initiate discussion 3) Group cross refe...
Widget – highlights feed On Individual Social Profile Page and Blogs
Widget – Highlights Ticker On Individual Social Profile Page and Blogs
Viral Benefits++ <ul><li>When anyone makes a highlight on your site: All of our users’ widgets  link back  to the highligh...
AUTOMATED  ADDITION <ul><li>Bloggers/Social Network Users :  </li></ul><ul><ul><li>Use automated tool to add to your blog,...
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Boost Traffic, Increase Revenues

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Learn how to increase Site Traffic, Buzz, and Revenues. Discusses the evolution of Social Viral Marketing, and how you can make your site more viral!

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  • Transcript of "Boost Traffic, Increase Revenues"

    1. 1. Get more of your users to recommend your site to their friends.
    2. 2. Let’s look at… <ul><ul><li>The Evolution of Viral Marketing </li></ul></ul>
    3. 3. <ul><ul><li>Peer-Peer recommendations </li></ul></ul><ul><ul><li>are very valuable </li></ul></ul>
    4. 4. Sharing Challenges for Users Information is overflowing! Content for the same URL: changes dynamically Sharing is troublesome!
    5. 5. TRADITIONAL METHODS <ul><li>Link Share </li></ul><ul><li>Copy-Paste Relevant Parts </li></ul>
    6. 6. Very Inconvenient – Notice the number of user clicks /actions <ul><li>Link Share </li></ul><ul><li>Copy link in browser </li></ul><ul><li>Launch email program </li></ul><ul><li>Compose new email </li></ul><ul><li>Address recipients </li></ul><ul><li>Add Subject ; quotes for text to be pasted, personal comments… </li></ul><ul><li>Paste link into email </li></ul><ul><li>Correct link if it breaks due to CR, line feed </li></ul><ul><li>Copy - Paste </li></ul><ul><li>Repeat Steps 2 thru 5 </li></ul><ul><li>Copy relevant portion from web page </li></ul><ul><li>Paste into email </li></ul><ul><li>Back to browser </li></ul><ul><li>To copy additional relevant passages, repeat from Step 8 </li></ul><ul><li>Pray </li></ul><ul><li>(i) receiver gets the link ok; (ii) clicks on it; (iii)content is still there; (iv) finds the passage you want him to, and (v) reads it! </li></ul>
    7. 8. On the Receiving end… <ul><li>Difficult </li></ul><ul><li>Too much effort to (i) Click on link; (ii) Wait for browser to open, (iii)Page to load </li></ul><ul><li>Is this a genuine link? Will it do something bad to my computer ? </li></ul><ul><li>Which are the relevant portions to me? How do I find them quickly? </li></ul><ul><li>Bah – never mind! I’ll just let the sender tell me when I see him next… doesn’t read at all </li></ul><ul><li>Context Lost </li></ul><ul><li>Credible? Is this true? Or did the sender type this up himself? </li></ul><ul><li>Self-serving? Where is the rest of the piece that says “but…” </li></ul>
    8. 9. On Looking Closely <ul><li>Link Share </li></ul><ul><ul><li>Requires a lot of effort of Recipient : “lost” on what to see </li></ul></ul><ul><ul><li>Still requires effort of Sender in addressing, subject etc. </li></ul></ul><ul><ul><li>Links break and more recently suspect*… </li></ul></ul><ul><li>Copy-Paste </li></ul><ul><ul><li>Even more effort for Sender </li></ul></ul><ul><ul><li>Self Serving: Context & credibility lost for Recipient </li></ul></ul>* … suspect to being trojan viruses, phishing attempts, identity theft…malware installations etc.
    9. 10. Oops “Sharing is Broken…”  <ul><li>Sender unhappy that recipient did not read what he wanted him to read </li></ul><ul><li>Recipient unhappy that he could not find the relevant portion </li></ul><ul><li>Site Owners ARE Losing Users </li></ul>
    10. 11. Leading websites Successfully use Viral Mktg. “ E-mail page to friends” … most rudimentary form
    11. 12. Viral Marketing - I <ul><li>Email this Page </li></ul><ul><ul><li>See the web pages on top websites like Microsoft Network (MSN), CNN, eBay, Yahoo… They ALL have it. </li></ul></ul>
    12. 13. Shortcomings <ul><li>Users rarely use the “Email this Page” functionality </li></ul><ul><ul><li>Contact list missing </li></ul></ul><ul><ul><li>Same copy-paste issues </li></ul></ul><ul><li>Despite that there is enough demonstrable value that all large websites offer it on every page </li></ul>
    13. 14. Viral Marketing - II <ul><li>Social Bookmark this page: series of buttons for Delicious, Digg, Reddit, etc. etc. </li></ul>“ Sharing”
    14. 15. Shortcomings <ul><li>Requires ongoing technology integration with EACH popular social website </li></ul><ul><li>So many buttons, so many services: take up precious real estate on page </li></ul>
    15. 16. Viral Marketing - III <ul><li>Lately aggregation services such as AddThis, ShareThis have emerged </li></ul><ul><ul><li>Allow users to post to any Social website </li></ul></ul><ul><ul><li>Replacing all the Social Bookmarking buttons with one button </li></ul></ul>Aggregation
    16. 17. Shortcomings of the current <ul><li>Content still changes dynamically </li></ul><ul><li>Numerous buttons required for IM, E-Mail, Print etc. </li></ul><ul><li>Information overload : sharing is still at macro level; page centric; not granular enough; not focused </li></ul>
    17. 18. The Better Way
    18. 19. Familiar Irrespective of age, geography, or gender, everyone is familiar with a highlighter pen
    19. 22. The Web2.0 Content Publisher <ul><li>Provides Highlighter which allows users to: </li></ul><ul><li>Highlight text </li></ul><ul><li>See everyone’s highlights </li></ul><ul><li>Restores the article back to original condition </li></ul>
    20. 23. Highlights Remembered On revisiting the page, or when directing others to that page intelligently remembers highlights
    21. 24. Email it to your friends! <ul><li>Highlights appears in recipient’s email </li></ul>No special software needed to view highlights
    22. 26. Viral Marketing - IV <ul><li>Shares to all popular Social Websites </li></ul><ul><li>One button : with one-click allows users to Post, Email, IM, Link, Print, etc. </li></ul><ul><li>Overcomes information clutter: a Micro-Sharing and Micro-Bookmarking service that enables users to call attention to select portions, while keeping context and credibility intact </li></ul>Consolidated
    23. 27. With Just A SINGLE CLICK <ul><li>Text is highlighted </li></ul><ul><li>Integrated e-mailer </li></ul><ul><ul><li>Integrated Contact list : Imports, Auto-Completes, Auto-adds – all right-there! </li></ul></ul><ul><ul><li>Subject is pre-filled </li></ul></ul><ul><ul><li>Body is pre-filled </li></ul></ul><ul><li>Small Link generated </li></ul><ul><li>Bookmarked for User and his/her contacts: Social & Individual </li></ul><ul><li>IM </li></ul><ul><li>Auto-Blog </li></ul><ul><li>Text is clipped & collected for user </li></ul><ul><li>User NEVER leaves the page he is on </li></ul>
    24. 28. MOUSE-OVER the Highlight Add to ANY Social Network Use client E-mail Integrated Messenger Contact List: Auto- completes, auto-builds, imports: right there! User comments pre-filled Small Link DISPLAYS highlights Personalize link
    25. 29. Easy Implementation <ul><li>Simply paste a code snippet on your web-page </li></ul>
    26. 30. SERIOUS ABOUT YOUR BUSINESS? <ul><li>Add a server plug-in with </li></ul><ul><ul><li>Pro features, and </li></ul></ul><ul><ul><li>Additional benefits. </li></ul></ul><ul><li>Talk to us to better understand the benefits of the Pro version </li></ul><ul><li>100% Guaranteed to work seamlessly for your website </li></ul>
    27. 31. Where can it be added? (Highlighter Button / Toolpanel) <ul><li>News Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Forums, Msg Boards, Discussion Groups </li></ul><ul><li>Personal Websites </li></ul><ul><li>Corporate Websites </li></ul><ul><li>Online Social Networks (Ning etc.) </li></ul><ul><li>Individual Profile Page (Facebook, Bebo etc.) </li></ul><ul><li>Classifieds Websites </li></ul><ul><li>Shopping, auction, eCommerce WebSites </li></ul><ul><li>Website Creators/Designers </li></ul>
    28. 32. PUT IT ON ANY WEB PAGE <ul><li>WebSites </li></ul><ul><ul><li>Classifieds </li></ul></ul><ul><ul><li>News Publishers </li></ul></ul><ul><ul><li>Shopping, auction, eCommerce </li></ul></ul><ul><li>Businesses </li></ul><ul><ul><li>Research Website: library, data archive etc. </li></ul></ul><ul><ul><li>Corporate website </li></ul></ul><ul><li>Groups </li></ul><ul><ul><li>Any Discussion Board: Forums, Bulletin Board, Message Board (phpBB, vBulletin, etc.) </li></ul></ul><ul><ul><li>Yahoo Groups, Google Groups, Ning, etc </li></ul></ul><ul><li>Individuals </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Personal Website, or web page </li></ul></ul><ul><ul><li>Any Social Network Profile Page (Facebook, Friendster, Hi5, Bebo, Xanga, etc.) </li></ul></ul><ul><li>Classified Listings on eBay, Craigslist, etc. </li></ul><ul><li>Even include in comments on 3 rd party website or blogs </li></ul>
    29. 34. Message Boards / Forums
    30. 35. Corporate Websites
    31. 36. Benefits To Site Owners <ul><li>Delivering Value to your users </li></ul><ul><li>Prolific Distribution : Sharing is now easier </li></ul><ul><ul><li>Reach users you would otherwise never have reached </li></ul></ul><ul><ul><li>More people will share, more Peer To Peer Recommendations will happen </li></ul></ul><ul><ul><ul><li>Distributing your content more rapidly </li></ul></ul></ul><ul><ul><ul><li>Driving lots & lots of people back to your website </li></ul></ul></ul><ul><li>Better Granularity : </li></ul><ul><ul><li>Know what your readers are interested in </li></ul></ul><ul><ul><li>=> More targeted advertising opportunities </li></ul></ul><ul><li>Get Analytics : </li></ul><ul><ul><li>Where your content ends, Who is reading What , When , and How they are using it. </li></ul></ul><ul><ul><li>Better Profiles </li></ul></ul><ul><li>Increased traffic </li></ul><ul><ul><li>=> increased revenues </li></ul></ul><ul><li>Get higher advertising revenue/visitor </li></ul>
    32. 37. Summary <ul><li>Increases sharing : easier & more efficient </li></ul><ul><li>Unique, intuitive, instinctive, and memorable tool for your audience </li></ul><ul><li>Get Business Intelligence </li></ul><ul><li>Increase your reach & distribution </li></ul><ul><li>Increase your revenue </li></ul><ul><ul><ul><ul><ul><li>THANK YOU </li></ul></ul></ul></ul></ul>
    33. 38. Thanks W W W . R O O H I T . C O M
    34. 39. Extra Slides W W W . R O O H I T . C O M
    35. 40. Pain Point <ul><li>Need for an online tool </li></ul><ul><ul><li>Retrieves information to specific portions of interest </li></ul></ul><ul><ul><li>Immediately allows others to see relevant and contextual information </li></ul></ul><ul><ul><li>Shares and cross references information </li></ul></ul><ul><ul><li>In short… </li></ul></ul>Highlights Information
    36. 41. Quick & Simple User Benefits <ul><li>One click activation for everyone </li></ul><ul><ul><li>Instant Gratification: no special software requirement </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><li>No Intrusion of Privacy : </li></ul><ul><ul><li>No Signup required </li></ul></ul><ul><ul><li>No email address required </li></ul></ul><ul><ul><li>No Spam or emails sent </li></ul></ul><ul><li>Convenient </li></ul><ul><ul><li>Contact List is right there </li></ul></ul><ul><ul><ul><li>Imports, auto builds, auto-completes </li></ul></ul></ul><ul><ul><ul><li>Subject is pre-filled </li></ul></ul></ul><ul><ul><ul><li>Comments are pre-filled </li></ul></ul></ul><ul><li>Versatile </li></ul><ul><ul><li>Share using E-Mail, Link, IM, Blog, Personal/Social Bookmark, word-of-mouth etc. </li></ul></ul><ul><li>Easily draws attention to relevant portions </li></ul><ul><ul><li>Context & credibility maintained </li></ul></ul><ul><li>Collaborate </li></ul><ul><ul><li>Small Link that doesn’t break in email </li></ul></ul><ul><ul><li>More coming… </li></ul></ul><ul><li>Content archived , collected & collated </li></ul>
    37. 42. Viral Community Reach <ul><li>1) User sends it to his friends </li></ul>2) Friends initiate discussion 3) Group cross references with other users who made highlights 5) Community sends info to more people 4) Group expands in community <ul><li>Your REACH Increases </li></ul><ul><li>Content Distribution Rapidly Multiplies! </li></ul>
    38. 43. Widget – highlights feed On Individual Social Profile Page and Blogs
    39. 44. Widget – Highlights Ticker On Individual Social Profile Page and Blogs
    40. 45. Viral Benefits++ <ul><li>When anyone makes a highlight on your site: All of our users’ widgets link back to the highlight on your website . </li></ul><ul><li>Potentially providing a gazillion links back to your webpage </li></ul>
    41. 46. AUTOMATED ADDITION <ul><li>Bloggers/Social Network Users : </li></ul><ul><ul><li>Use automated tool to add to your blog, or Profile such as </li></ul></ul><ul><ul><li>MySpace, Facebook, Xanga, Hi5, Bebo, Orkut, Tagged, Blogger, Wordpress, BlackPlanet, etc. etc. </li></ul></ul>

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