Get more of your users to recommend your site to their friends.

Let’s look at… The Evolution of Viral Marketing

The Evolution of Viral Marketing

Peer-Peer recommendations are very valuable

Peer-Peer recommendations

are very valuable

Sharing Challenges for Users Information is overflowing! Content for the same URL: changes dynamically Sharing is troublesome!

TRADITIONAL METHODS Link Share Copy-Paste Relevant Parts

Link Share

Copy-Paste Relevant Parts

Very Inconvenient – Notice the number of user clicks /actions Link Share Copy link in browser Launch email program Compose new email Address recipients Add Subject ; quotes for text to be pasted, personal comments… Paste link into email Correct link if it breaks due to CR, line feed Copy - Paste Repeat Steps 2 thru 5 Copy relevant portion from web page Paste into email Back to browser To copy additional relevant passages, repeat from Step 8 Pray (i) receiver gets the link ok; (ii) clicks on it; (iii)content is still there; (iv) finds the passage you want him to, and (v) reads it!

Link Share

Copy link in browser

Launch email program

Compose new email

Address recipients

Add Subject ; quotes for text to be pasted, personal comments…

Paste link into email

Correct link if it breaks due to CR, line feed

Copy - Paste

Repeat Steps 2 thru 5

Copy relevant portion from web page

Paste into email

Back to browser

To copy additional relevant passages, repeat from Step 8

Pray

(i) receiver gets the link ok; (ii) clicks on it; (iii)content is still there; (iv) finds the passage you want him to, and (v) reads it!

On the Receiving end… Difficult Too much effort to (i) Click on link; (ii) Wait for browser to open, (iii)Page to load Is this a genuine link? Will it do something bad to my computer ? Which are the relevant portions to me? How do I find them quickly? Bah – never mind! I’ll just let the sender tell me when I see him next… doesn’t read at all Context Lost Credible? Is this true? Or did the sender type this up himself? Self-serving? Where is the rest of the piece that says “but…”

Difficult

Too much effort to (i) Click on link; (ii) Wait for browser to open, (iii)Page to load

Is this a genuine link? Will it do something bad to my computer ?

Which are the relevant portions to me? How do I find them quickly?

Bah – never mind! I’ll just let the sender tell me when I see him next… doesn’t read at all

Context Lost

Credible? Is this true? Or did the sender type this up himself?

Self-serving? Where is the rest of the piece that says “but…”

On Looking Closely Link Share Requires a lot of effort of Recipient : “lost” on what to see Still requires effort of Sender in addressing, subject etc. Links break and more recently suspect*… Copy-Paste Even more effort for Sender Self Serving: Context & credibility lost for Recipient * … suspect to being trojan viruses, phishing attempts, identity theft…malware installations etc.

Link Share

Requires a lot of effort of Recipient : “lost” on what to see

Still requires effort of Sender in addressing, subject etc.

Links break and more recently suspect*…

Copy-Paste

Even more effort for Sender

Self Serving: Context & credibility lost for Recipient

Oops “Sharing is Broken…”  Sender unhappy that recipient did not read what he wanted him to read Recipient unhappy that he could not find the relevant portion Site Owners ARE Losing Users

Sender unhappy that recipient did not read what he wanted him to read

Recipient unhappy that he could not find the relevant portion

Site Owners ARE Losing Users

Leading websites Successfully use Viral Mktg. “ E-mail page to friends” … most rudimentary form

Viral Marketing - I Email this Page See the web pages on top websites like Microsoft Network (MSN), CNN, eBay, Yahoo… They ALL have it.

Email this Page

See the web pages on top websites like Microsoft Network (MSN), CNN, eBay, Yahoo… They ALL have it.

Shortcomings Users rarely use the “Email this Page” functionality Contact list missing Same copy-paste issues Despite that there is enough demonstrable value that all large websites offer it on every page

Users rarely use the “Email this Page” functionality

Contact list missing

Same copy-paste issues

Despite that there is enough demonstrable value that all large websites offer it on every page

Viral Marketing - II Social Bookmark this page: series of buttons for Delicious, Digg, Reddit, etc. etc. “ Sharing”

Social Bookmark this page: series of buttons for Delicious, Digg, Reddit, etc. etc.

Shortcomings Requires ongoing technology integration with EACH popular social website So many buttons, so many services: take up precious real estate on page

Requires ongoing technology integration with EACH popular social website

So many buttons, so many services: take up precious real estate on page

Viral Marketing - III Lately aggregation services such as AddThis, ShareThis have emerged Allow users to post to any Social website Replacing all the Social Bookmarking buttons with one button Aggregation

Lately aggregation services such as AddThis, ShareThis have emerged

Allow users to post to any Social website

Replacing all the Social Bookmarking buttons with one button

Shortcomings of the current Content still changes dynamically Numerous buttons required for IM, E-Mail, Print etc. Information overload : sharing is still at macro level; page centric; not granular enough; not focused

Content still changes dynamically

Numerous buttons required for IM, E-Mail, Print etc.

Information overload : sharing is still at macro level; page centric; not granular enough; not focused

The Better Way

Familiar Irrespective of age, geography, or gender, everyone is familiar with a highlighter pen

The Web2.0 Content Publisher Provides Highlighter which allows users to: Highlight text See everyone’s highlights Restores the article back to original condition

Provides Highlighter which allows users to:

Highlight text

See everyone’s highlights

Restores the article back to original condition

Highlights Remembered On revisiting the page, or when directing others to that page intelligently remembers highlights

Email it to your friends! Highlights appears in recipient’s email No special software needed to view highlights

Highlights appears in recipient’s email

Viral Marketing - IV Shares to all popular Social Websites One button : with one-click allows users to Post, Email, IM, Link, Print, etc. Overcomes information clutter: a Micro-Sharing and Micro-Bookmarking service that enables users to call attention to select portions, while keeping context and credibility intact Consolidated

Shares to all popular Social Websites

One button : with one-click allows users to Post, Email, IM, Link, Print, etc.

Overcomes information clutter: a Micro-Sharing and Micro-Bookmarking service that enables users to call attention to select portions, while keeping context and credibility intact

With Just A SINGLE CLICK Text is highlighted Integrated e-mailer Integrated Contact list : Imports, Auto-Completes, Auto-adds – all right-there! Subject is pre-filled Body is pre-filled Small Link generated Bookmarked for User and his/her contacts: Social & Individual IM Auto-Blog Text is clipped & collected for user User NEVER leaves the page he is on

Text is highlighted

Integrated e-mailer

Integrated Contact list : Imports, Auto-Completes, Auto-adds – all right-there!

Subject is pre-filled

Body is pre-filled

Small Link generated

Bookmarked for User and his/her contacts: Social & Individual

IM

Auto-Blog

Text is clipped & collected for user

User NEVER leaves the page he is on

MOUSE-OVER the Highlight Add to ANY Social Network Use client E-mail Integrated Messenger Contact List: Auto- completes, auto-builds, imports: right there! User comments pre-filled Small Link DISPLAYS highlights Personalize link

Easy Implementation Simply paste a code snippet on your web-page

Simply paste a code snippet on your web-page

SERIOUS ABOUT YOUR BUSINESS? Add a server plug-in with Pro features, and Additional benefits. Talk to us to better understand the benefits of the Pro version 100% Guaranteed to work seamlessly for your website

Add a server plug-in with

Pro features, and

Additional benefits.

Talk to us to better understand the benefits of the Pro version

100% Guaranteed to work seamlessly for your website

Where can it be added? (Highlighter Button / Toolpanel) News Websites Blogs Forums, Msg Boards, Discussion Groups Personal Websites Corporate Websites Online Social Networks (Ning etc.) Individual Profile Page (Facebook, Bebo etc.) Classifieds Websites Shopping, auction, eCommerce WebSites Website Creators/Designers

News Websites

Blogs

Forums, Msg Boards, Discussion Groups

Personal Websites

Corporate Websites

Online Social Networks (Ning etc.)

Individual Profile Page (Facebook, Bebo etc.)

Classifieds Websites

Shopping, auction, eCommerce WebSites

Website Creators/Designers

PUT IT ON ANY WEB PAGE WebSites Classifieds News Publishers Shopping, auction, eCommerce Businesses Research Website: library, data archive etc. Corporate website Groups Any Discussion Board: Forums, Bulletin Board, Message Board (phpBB, vBulletin, etc.) Yahoo Groups, Google Groups, Ning, etc Individuals Blog Personal Website, or web page Any Social Network Profile Page (Facebook, Friendster, Hi5, Bebo, Xanga, etc.) Classified Listings on eBay, Craigslist, etc. Even include in comments on 3 rd party website or blogs

WebSites

Classifieds

News Publishers

Shopping, auction, eCommerce

Businesses

Research Website: library, data archive etc.

Corporate website

Groups

Any Discussion Board: Forums, Bulletin Board, Message Board (phpBB, vBulletin, etc.)

Yahoo Groups, Google Groups, Ning, etc

Individuals

Blog

Personal Website, or web page

Any Social Network Profile Page (Facebook, Friendster, Hi5, Bebo, Xanga, etc.)

Classified Listings on eBay, Craigslist, etc.

Even include in comments on 3 rd party website or blogs

Message Boards / Forums

Corporate Websites

Benefits To Site Owners Delivering Value to your users Prolific Distribution : Sharing is now easier Reach users you would otherwise never have reached More people will share, more Peer To Peer Recommendations will happen Distributing your content more rapidly Driving lots & lots of people back to your website Better Granularity : Know what your readers are interested in => More targeted advertising opportunities Get Analytics : Where your content ends, Who is reading What , When , and How they are using it. Better Profiles Increased traffic => increased revenues Get higher advertising revenue/visitor

Delivering Value to your users

Prolific Distribution : Sharing is now easier

Reach users you would otherwise never have reached

More people will share, more Peer To Peer Recommendations will happen

Distributing your content more rapidly

Driving lots & lots of people back to your website

Better Granularity :

Know what your readers are interested in

=> More targeted advertising opportunities

Get Analytics :

Where your content ends, Who is reading What , When , and How they are using it.

Better Profiles

Increased traffic

=> increased revenues

Get higher advertising revenue/visitor

Summary Increases sharing : easier & more efficient Unique, intuitive, instinctive, and memorable tool for your audience Get Business Intelligence Increase your reach & distribution Increase your revenue THANK YOU

Increases sharing : easier & more efficient

Unique, intuitive, instinctive, and memorable tool for your audience

Get Business Intelligence

Increase your reach & distribution

Increase your revenue

THANK YOU

Thanks W W W . R O O H I T . C O M

Extra Slides W W W . R O O H I T . C O M

Pain Point Need for an online tool Retrieves information to specific portions of interest Immediately allows others to see relevant and contextual information Shares and cross references information In short… Highlights Information

Need for an online tool

Retrieves information to specific portions of interest

Immediately allows others to see relevant and contextual information

Shares and cross references information

In short…

Quick & Simple User Benefits One click activation for everyone Instant Gratification: no special software requirement Free No Intrusion of Privacy : No Signup required No email address required No Spam or emails sent Convenient Contact List is right there Imports, auto builds, auto-completes Subject is pre-filled Comments are pre-filled Versatile Share using E-Mail, Link, IM, Blog, Personal/Social Bookmark, word-of-mouth etc. Easily draws attention to relevant portions Context & credibility maintained Collaborate Small Link that doesn’t break in email More coming… Content archived , collected & collated

One click activation for everyone

Instant Gratification: no special software requirement

Free

No Intrusion of Privacy :

No Signup required

No email address required

No Spam or emails sent

Convenient

Contact List is right there

Imports, auto builds, auto-completes

Subject is pre-filled

Comments are pre-filled

Versatile

Share using E-Mail, Link, IM, Blog, Personal/Social Bookmark, word-of-mouth etc.

Easily draws attention to relevant portions

Context & credibility maintained

Collaborate

Small Link that doesn’t break in email

More coming…

Content archived , collected & collated

Viral Community Reach 1) User sends it to his friends 2) Friends initiate discussion 3) Group cross references with other users who made highlights 5) Community sends info to more people 4) Group expands in community Your REACH Increases Content Distribution Rapidly Multiplies!

1) User sends it to his friends

Your REACH Increases

Content Distribution Rapidly Multiplies!

Widget – highlights feed On Individual Social Profile Page and Blogs

Widget – Highlights Ticker On Individual Social Profile Page and Blogs

Viral Benefits++ When anyone makes a highlight on your site: All of our users’ widgets link back to the highlight on your website . Potentially providing a gazillion links back to your webpage

When anyone makes a highlight on your site: All of our users’ widgets link back to the highlight on your website .

Potentially providing a gazillion links back to your webpage

AUTOMATED ADDITION Bloggers/Social Network Users : Use automated tool to add to your blog, or Profile such as MySpace, Facebook, Xanga, Hi5, Bebo, Orkut, Tagged, Blogger, Wordpress, BlackPlanet, etc. etc.

Bloggers/Social Network Users :

Use automated tool to add to your blog, or Profile such as

MySpace, Facebook, Xanga, Hi5, Bebo, Orkut, Tagged, Blogger, Wordpress, BlackPlanet, etc. etc.