Planning for success       a sample Event Plan & Mood board       Ramallah - Feb 14 - 2013       Session #5       by @rcha...
Event Planning       • The objective & KPIs       • Attendees       • The mood aka brand / identity       • The & space   ...
Objectives & KPIs       • Celebrate YES       • Launch Welfare30 among target group       • Register 300 people on the sit...
attendees       • Entrepreneurs       • Media       • Government?       • Partners       • what will each one benefit?     ...
digital                     engaging   youthful                                              entrepreneurial       The moo...
Monday, February 25, 13
Monday, February 25, 13
Monday, February 25, 13
digital                     engaging   youthful                                              entrepreneurial       The spa...
Monday, February 25, 13
banners & photo       displays       • key messages       • hashtag reminders       • directions       • celebration of en...
Monday, February 25, 13
live transmit - tweet, blog & photo share                          #welfare30Monday, February 25, 13
content capture - video, audio & photosMonday, February 25, 13
F&BMonday, February 25, 13
Monday, February 25, 13
The programMonday, February 25, 13
Behind the   who’s In                          Time           In public                                                   ...
Communication (before - during - after)Monday, February 25, 13
Invitation       email list       email invitation template       rsvp management       online event notification       offic...
an update       list speakers       list event activities       give more detail...       again.. on the website.. drive  ...
during       speakers       live social engagement       music       non-verbal communication       (images, engagement to...
after       survey       photos and video sharing       calls to action...       event stats.Monday, February 25, 13
MediaMonday, February 25, 13
media       • key messages (why would they         want to listen)       • spokesperson briefing       • press planning    ...
rama chakaki                                              thank you!                          about.me/rchakakiMonday, Feb...
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Workshop Summary & Event planning

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Welfare 30 - Communications Workshop Day 5

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Workshop Summary & Event planning

  1. 1. Planning for success a sample Event Plan & Mood board Ramallah - Feb 14 - 2013 Session #5 by @rchakakiMonday, February 25, 13
  2. 2. Event Planning • The objective & KPIs • Attendees • The mood aka brand / identity • The & space • F&B • The Program • Communication (before, during, after) • Media (social & traditional - before, during, after) • Follow up • Budget (mentioned, but left for the team to address in detail)Monday, February 25, 13
  3. 3. Objectives & KPIs • Celebrate YES • Launch Welfare30 among target group • Register 300 people on the site • Capture 10 success stories in video and photos • ? OtherMonday, February 25, 13
  4. 4. attendees • Entrepreneurs • Media • Government? • Partners • what will each one benefit? • will they feel at home? • How will they be engaged?Monday, February 25, 13
  5. 5. digital engaging youthful entrepreneurial The mood informal spirited fun creativeMonday, February 25, 13
  6. 6. Monday, February 25, 13
  7. 7. Monday, February 25, 13
  8. 8. Monday, February 25, 13
  9. 9. digital engaging youthful entrepreneurial The space informal spirited fun creativeMonday, February 25, 13
  10. 10. Monday, February 25, 13
  11. 11. banners & photo displays • key messages • hashtag reminders • directions • celebration of entrepreneurs (blowup photos of themselves)Monday, February 25, 13
  12. 12. Monday, February 25, 13
  13. 13. live transmit - tweet, blog & photo share #welfare30Monday, February 25, 13
  14. 14. content capture - video, audio & photosMonday, February 25, 13
  15. 15. F&BMonday, February 25, 13
  16. 16. Monday, February 25, 13
  17. 17. The programMonday, February 25, 13
  18. 18. Behind the who’s In Time In public scene charge Doors Open & Reception 5 - 5:30 Coloring wall Photo & Video booth 5:30 - 5:35 MC 5:35 - 5:45 Keynote Telecast - Entrepreneur 5:45 Guest from Abroad Startup Pitch / 6 AnnouncementMonday, February 25, 13
  19. 19. Communication (before - during - after)Monday, February 25, 13
  20. 20. Invitation email list email invitation template rsvp management online event notification official non email invites who’s in-charge?Monday, February 25, 13
  21. 21. an update list speakers list event activities give more detail... again.. on the website.. drive traffic to your siteMonday, February 25, 13
  22. 22. during speakers live social engagement music non-verbal communication (images, engagement tools)Monday, February 25, 13
  23. 23. after survey photos and video sharing calls to action... event stats.Monday, February 25, 13
  24. 24. MediaMonday, February 25, 13
  25. 25. media • key messages (why would they want to listen) • spokesperson briefing • press planning • type of media • pre-during-post eventMonday, February 25, 13
  26. 26. rama chakaki thank you! about.me/rchakakiMonday, February 25, 13
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