Sharja Womens'Council - Dubai University
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Sharja Womens'Council - Dubai University

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a session on social media for UAE female entrepreneurs. part of a Dubai University, Sharja Women's Council and Khalifa Fund program.

a session on social media for UAE female entrepreneurs. part of a Dubai University, Sharja Women's Council and Khalifa Fund program.

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  • 1. social media - for business Sat - Nov 17 - 2012 Sharjah Business Women Council @rchakakiThursday, December 6, 12
  • 2. about.me/rchakaki @rchakaki rama.chakaki.com slideshare.com/rchakaki DubaiEye103.8 Wed. 12-2 @barakabits There are three things extremely hard: Steel, a Diamond & to know oneself. - Ben FranklinThursday, December 6, 12
  • 3. the heros campaign generated ~ 1m USDThursday, December 6, 12
  • 4. Key Learning Objectives • Understand the key differences between social media and traditional media. • Gain practical knowledge required to build objectives and a social media strategy. • Select the relevant social media platforms to begin engaging your stakeholders. • Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management. • Learn about online software service providers of back-office systems using Web 2.0 tools.Thursday, December 6, 12
  • 5. Ice-breaker - socialize • random fact about you • one fun reason you want to learn about social media • a fact about your business idea the world would be interested in knowing • something you heard about social media you find interestingThursday, December 6, 12
  • 6. UNICEF free the UNICEF children bullyingThursday, December 6, 12
  • 7. Dont follow trends, start trends. - Frank CapraThursday, December 6, 12
  • 8. what makes a “Social” entrepreneur Methodology borrowed Self Target new socialized ValuesThursday, December 6, 12
  • 9. the basics hold on to your seats!Thursday, December 6, 12
  • 10. Social Media is.. • an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos, audios and software applications. • people having conversations online • conversations powered by • blogs, RSS, microblogs, widgets, podcasts, video sharing sites, virtual worlds, wikis, social networks, message boardsThursday, December 6, 12
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  • 21. UAE – Teen Survey Results • Teens are among the highest user population • 20+ hours per week on social networking • Most popular sites: • Facebook • YouTube • Twitter • Pinterest • social gamingThursday, December 6, 12
  • 22. UAE - Teen Survey Results • Teens indirectly spend 350 billion USD • They have an average of 53 online friends • They are greatly influenced by online trends • They ignore online adsThursday, December 6, 12
  • 23. characteristics of social mediaThursday, December 6, 12
  • 24. Thursday, December 6, 12
  • 25. the old, the new and the combinationThursday, December 6, 12
  • 26. Thursday, December 6, 12
  • 27. Thursday, December 6, 12
  • 28. social media landscapeThursday, December 6, 12
  • 29. Thursday, December 6, 12
  • 30. it is mobile • You will have your social media channels with you all the time – and it will be location based. • The estimated mobile market is 3.3 billion US Dollars in 2013.Thursday, December 6, 12
  • 31. mobile apps for businessThursday, December 6, 12
  • 32. Thursday, December 6, 12
  • 33. UAE Business Survey • Are you considering using social media for your business?Thursday, December 6, 12
  • 34. Business uses of social mediaThursday, December 6, 12
  • 35. over 15 m people have watched the video on YouTube,estimated to have generated over $150 m worth of exposure for the company.Thursday, December 6, 12
  • 36. officemax - 122m Dance ElvesThursday, December 6, 12
  • 37. 5 m ‘friends’ on social sites, 13 m email subscribers, a peak of 8.5m monthly visitors over 3 m online campaign donorsThursday, December 6, 12
  • 38. twitter - mac & jinx facebook - face logo fourSquare - active billboard facebook - photo upload appThursday, December 6, 12
  • 39. personal finance - communityThursday, December 6, 12
  • 40. freelance - communityThursday, December 6, 12
  • 41. art & culture - communityThursday, December 6, 12
  • 42. Marine Conservation - Ernst van der poll & Baraka Ventures 42Thursday, December 6, 12
  • 43. education - communityThursday, December 6, 12
  • 44. charity - communityThursday, December 6, 12
  • 45. fmcg (fast moving consumer goods) - FB PageThursday, December 6, 12
  • 46. eCommerceThursday, December 6, 12
  • 47. food blogThursday, December 6, 12
  • 48. eNewsThursday, December 6, 12
  • 49. critical success factorsThursday, December 6, 12
  • 50. social media is like good parenting 24x7 - conversations - permanent - can be measuredThursday, December 6, 12
  • 51. Thursday, December 6, 12
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  • 53. Thursday, December 6, 12
  • 54. The recipe for social media success Seed Users and content – provided by host. • Content • Experience • Video • in media • Audio • in software • Text • in business • Applications • in user behavior • Relevant • online & off-line • Useful • Marketing • Users • Off-line EventsThursday, December 6, 12
  • 55. metricsThursday, December 6, 12
  • 56. developing a social step #1 media strategyThursday, December 6, 12
  • 57. plan A to Z think big - plan biggerThursday, December 6, 12
  • 58. data process feedback data analysis gathering stakeholders message channels your strategy strategy & budget building vision timelines blocksThursday, December 6, 12
  • 59. define your vision & discuss them with your stakeholders goalsThursday, December 6, 12
  • 60. understand your digital stakeholders’ mindsetThursday, December 6, 12
  • 61. our region on the web • rapid consumption of new social media tools • learning to co-create • learning from the web • disconnected realities - digital & non • thirsty for positive content?Thursday, December 6, 12
  • 62. identify your stakeholdersThursday, December 6, 12
  • 63. segment your targetThursday, December 6, 12
  • 64. select your communication channels +Thursday, December 6, 12
  • 65. shorter - faster - more relevant Hyper- connectivity shorter Hyper- attention transparency spans the micro cycle Miniaturization of content, Fragmentation products, and of demand services and supplyThursday, December 6, 12
  • 66. conclusion - the macro of micro • CRAFT a strong narrative and have it reverberate across social news streams.* • SHRINK • format • time • distribution • authority • ENGAGEThursday, December 6, 12
  • 67. drive traffic from various channels to your siteThursday, December 6, 12
  • 68. Ripple effect - drive traffic back to your domainThursday, December 6, 12
  • 69. Channels Targets & Timelines Target Launch Phase I Phase II Phase III Phase III+ Monthly Labor Market Trends Report (MLMTR) 1 3 3 3 2 Quarterly Supplement - Sector specific 1 1 1 1 Social Media Reports Blogs 5 monthly 5 15 15 15 15 Tweet Site Membership FB membership Linked-in Press Releases 4 1 1 1 1 PR Events 3 1 1 1 TV 3 1 1 1 Radio 3 1 1 1 Off-line activitiesThursday, December 6, 12
  • 70. prioritize! • HTML Mail • website content • blog • viral video • Tumblr • twitter stream • fb page • pinterest boards • linked-in groups • wikipedia content • stumble-upon pages • sponsorship • advertisingThursday, December 6, 12
  • 71. document fundraising notes sharing photo stream accounting sharing --- --- --- --- --- first giving evernote flicker xero dropbox thought niche social crowdsourcing credibility video leadership blog community --- --- --- --- --- indigogo wikipedia vimeo wordpress ning visual social HTML eMail slide sharing productivity tool analytics network ------ --- ------ --- --- campaign slideshare social text raven tools pinterest monitor mass social communication professional network --- channels social network --- crm ---- instant news ---- facebook & tools linked-in centric CRM twitterThursday, December 6, 12
  • 72. Revised • Understand the key differences between social media and traditional media. • Gain practical knowledge required to build objectives and a social media strategy. • Select the relevant social media platforms to begin engaging your stakeholders. • Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management. • Learn about online software service providers of back-office systems using Web 2.0 tools.Thursday, December 6, 12
  • 73. References • eCommerce - Middle East (Marka VIP) http://markavip.com.website-information.info/ • Lawyers online - http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media- use.html • public parts - book • 9 Best Social media campaigns ever - http://au.smallbusiness.yahoo.com/photos/photo/-/14805271/the-7-best- social-media-campaigns-ever/14805278/ • Best Social Media News Reference - mashable.com • social media landscape - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in- social-media-and-social-business.html • karen the bus monitor - forbes - http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein- bullied-bus-monitor-pour-into-crowd-funding-site/ • Online people classification - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social- media-the-history-of-social-media-and-the-social-media-ecosystem.htmlThursday, December 6, 12
  • 74. References • 5 cleaver social media campaigns - http://mashable.com/2012/02/26/clever-social- media-campaigns/ • Business productivity tools - http://www.limitlessimaginations.com/blog/bid/ 124419/6-Must-Have-Productivity-Tools-for-Your-Business • eConsultancy - http://econsultancy.com/ae • planking - http://www.geekosystem.com/best-planking-pictures/#0 • viral videos - http://www.huffingtonpost.com/2012/10/15/red-bull-stratos- marketing_n_1966852.html • Twitter Basics: http://www.flowtown.com/blog/10-tips-to-master-twitter- etiquette#ixzz29vonNRzNThursday, December 6, 12