Your SlideShare is downloading. ×
0
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Engaging Communication
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Engaging Communication

71

Published on

Welfare 30 - Communications Workshop Day 3

Welfare 30 - Communications Workshop Day 3

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
71
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 30th Anniversary - Communications storytelling for the web Ramallah - Feb 12 - 2013 Session #3 by @rchakakiMonday, February 25, 13
  • 2. Campaign Messaging WA 30th CTA • 30 years strong • Spent the past 30 years building - we’re spending this year communicating • We have stories of a rich culture and a people who survived and thrived against all odds • We shoulder the responsibility to convey the depth of the Palestinian Human Experience • We want to give a global voice to the thousands of people who’ve touched our lives • We want to shine a spotlight on our partners in the field who do the difficult work diligently and in silence  • We want to connect Palestinians and lovers of Palestine in Japan, Australia, Brazil and Norway with those in our land through their beautiful tales. • We want to engage a global audience in rebuilding Palestine through our programsMonday, February 25, 13
  • 3. building a storytelling platform and collaborating to fill it with success stories.Monday, February 25, 13
  • 4. Session format • interactive - dialogue • open & transparent • productive - notes & outcome • provide constructive criticism to improve the process • Think digitalMonday, February 25, 13
  • 5. will’s and won’t’s • will • focus on 30th anniversary • introduce social media communication tools • tweak processes to facilitate communication • highlight areas of improvement to be adopted longterm • measure outcome • will not • build or change the WF communication strategy • change the WF brand • stop current workflowMonday, February 25, 13
  • 6. Agenda 1.The process of building audiences 2.Storytelling for a web audience & capturing stories - How to.. 3.Photography & Videography for the web - creating compelling content 4.How do we shoot and capture the Brand identity 5.Infographics - what, why and how.. plus examples relevant to the theme 6.Working sessionMonday, February 25, 13
  • 7. your message - content basics • personality! • visual • authenticity - in your writing • relevance - to your audience • consistency - in delivery • collaborative - mentions • simplicity - in layoutMonday, February 25, 13
  • 8. Story Components • Hero • Emotional Narrative • Words • Photos • Facts & Figures • Dan Hill _ Cameo Sensor = http://www.youtube.com/ watch?v=lSSCZye8ZHYMonday, February 25, 13
  • 9. 6 fundamental emotions & (over, under) stimulation. • Emotion meter: • happiness (joy, satisfaction) • surprise (amazement, curiosity) • anger (rage, annoyance) • disgust (loathing, boarded) • sadness (grief, pensive) • fear (terror, worry)Monday, February 25, 13
  • 10. Exercise • use the emotion meter to measure effectiveness of 6 campaigns.   • look at the emotion meter and try to understand which emotions are being used.. • and how they use it.. • which images are mobilized, sounds, words • how is the brand captured? • how are facts and figures captured?Monday, February 25, 13
  • 11. Videos to critique • Fiona - http://www.youtube.com/watch?v=YJkZXh9v_i4 • The Lazarus Effect - https://www.youtube.com/watch?v=W82SoRp9Au4 • Coffin makers - • Rachel - Charity world USA - http://www.youtube.com/watch?v=nC_vXAF-pBM • Birthdays that change the world - charity water - http://www.youtube.com/watch? v=kcEOdrszsCE • Mirrors - http://www.youtube.com/watch?v=2UJizKL0h8U • Voices - RSPCA - http://www.youtube.com/watch?v=dsnOxmp7zbMMonday, February 25, 13
  • 12. come up with your storiesMonday, February 25, 13
  • 13. how do I achieve my objective? • if my objective is to flood communication channels with powerful stories about success in palestine.. mostly ours but hopefully a much larger scope.. how do I do that? Your input?Monday, February 25, 13
  • 14. ideathon • a storytelling toolkit on the platform • storytelling board in the office • storytelling gatherings in lieu of meetings - selection process • use our events to tell stories (every speaker tells a story.. we give them the format) • An afternoon with Munib - Palestine • Generations + - the Qattans @ Altcity (Youth) • Coffee with Nabil Kaddoumi - UAE • meet kamal - our interns, our future leaders.. • use print to tell stories • use advertising to tell stories.. • An advocacy network - tree structure • List Public activities on SM inviting storytellersMonday, February 25, 13
  • 15. Agenda Review 1.The process of building audiences 2.Storytelling for a web audience & capturing stories - How to.. 3.Photography & Videography for the web - creating compelling content 4.How do we shoot and capture the Brand identity 5.Infographics - what, why and how.. plus examples relevant to the theme 6.ExamplesMonday, February 25, 13

×