30th Anniversary - Communications storytelling for the web Ramallah - Feb 12 - 2013 Session #3 by @rchakakiMonday, February 25, 13
Campaign Messaging WA 30th CTA • 30 years strong • Spent the past 30 years building - we’re spending this year communicating • We have stories of a rich culture and a people who survived and thrived against all odds • We shoulder the responsibility to convey the depth of the Palestinian Human Experience • We want to give a global voice to the thousands of people who’ve touched our lives • We want to shine a spotlight on our partners in the ﬁeld who do the diﬃcult work diligently and in silence • We want to connect Palestinians and lovers of Palestine in Japan, Australia, Brazil and Norway with those in our land through their beautiful tales. • We want to engage a global audience in rebuilding Palestine through our programsMonday, February 25, 13
building a storytelling platform and collaborating to ﬁll it with success stories.Monday, February 25, 13
Session format • interactive - dialogue • open & transparent • productive - notes & outcome • provide constructive criticism to improve the process • Think digitalMonday, February 25, 13
will’s and won’t’s • will • focus on 30th anniversary • introduce social media communication tools • tweak processes to facilitate communication • highlight areas of improvement to be adopted longterm • measure outcome • will not • build or change the WF communication strategy • change the WF brand • stop current workﬂowMonday, February 25, 13
Agenda 1.The process of building audiences 2.Storytelling for a web audience & capturing stories - How to.. 3.Photography & Videography for the web - creating compelling content 4.How do we shoot and capture the Brand identity 5.Infographics - what, why and how.. plus examples relevant to the theme 6.Working sessionMonday, February 25, 13
your message - content basics • personality! • visual • authenticity - in your writing • relevance - to your audience • consistency - in delivery • collaborative - mentions • simplicity - in layoutMonday, February 25, 13
Story Components • Hero • Emotional Narrative • Words • Photos • Facts & Figures • Dan Hill _ Cameo Sensor = http://www.youtube.com/ watch?v=lSSCZye8ZHYMonday, February 25, 13
Exercise • use the emotion meter to measure eﬀectiveness of 6 campaigns. • look at the emotion meter and try to understand which emotions are being used.. • and how they use it.. • which images are mobilized, sounds, words • how is the brand captured? • how are facts and ﬁgures captured?Monday, February 25, 13
Videos to critique • Fiona - http://www.youtube.com/watch?v=YJkZXh9v_i4 • The Lazarus Eﬀect - https://www.youtube.com/watch?v=W82SoRp9Au4 • Coﬃn makers - • Rachel - Charity world USA - http://www.youtube.com/watch?v=nC_vXAF-pBM • Birthdays that change the world - charity water - http://www.youtube.com/watch? v=kcEOdrszsCE • Mirrors - http://www.youtube.com/watch?v=2UJizKL0h8U • Voices - RSPCA - http://www.youtube.com/watch?v=dsnOxmp7zbMMonday, February 25, 13
come up with your storiesMonday, February 25, 13
how do I achieve my objective? • if my objective is to ﬂood communication channels with powerful stories about success in palestine.. mostly ours but hopefully a much larger scope.. how do I do that? Your input?Monday, February 25, 13
ideathon • a storytelling toolkit on the platform • storytelling board in the oﬃce • storytelling gatherings in lieu of meetings - selection process • use our events to tell stories (every speaker tells a story.. we give them the format) • An afternoon with Munib - Palestine • Generations + - the Qattans @ Altcity (Youth) • Coﬀee with Nabil Kaddoumi - UAE • meet kamal - our interns, our future leaders.. • use print to tell stories • use advertising to tell stories.. • An advocacy network - tree structure • List Public activities on SM inviting storytellersMonday, February 25, 13
Agenda Review 1.The process of building audiences 2.Storytelling for a web audience & capturing stories - How to.. 3.Photography & Videography for the web - creating compelling content 4.How do we shoot and capture the Brand identity 5.Infographics - what, why and how.. plus examples relevant to the theme 6.ExamplesMonday, February 25, 13
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